Questions tagged [branding]
Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers or organizations
76 questions
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Advice on personal portfolio landing page
I am a product designer and I have worked on several B2B SaaS products last six years. The problem is that these products already had a brand. So I am not an expert on branding and marketing something ...
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Should sales team evaluate brand design team's work?
I am new in the marketing design team, and it seems I'm the only one noticing the problem. This is an adult industry company, so there may not be that many to grasp for us to work with product ...
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How to convince internal and external stakeholders of the importance of a theme-level change to align with brand identity?
Our company underwent a brand identity change three years ago, but unfortunately, our core product's theme has not been aligned with the new identity. As a first step, we are planning to provide a ...
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Accessibility question. Company has secondary brand color (orange) that doesn't pass any requirements. Only option change color?
The company I work for uses dark blue as the main primary color and orange as the secondary color. They have used it for years. It doesn't pass any accessibility requirements. We can't go darker since ...
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Double top-app bar
I created a webapp-based learning management system, and I'm debating whether a decision I took regarding the top app bar(s) is sound or could cause issues when it comes to user experience and ...
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Variable App Colors (for Branding) and Accessibility
A feature that was sold to clients long before I joined was enabling use of custom primary and secondary colors in our mobile app. This allows their branding to be communicated to users for a more ...
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How to use a white logo on a white background?
I have a problem. Our logo looks terrible in any colour other than white. I should say that part of the logo needs to stay white. This presents a tremendous difficulty when it needs to look ...
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Two word domain name for ecommerce website with .shop ending or .com with hyphen between
I have a two word brand name and building an ecommerce website. Unfortunately the .com domain without a hyphen between the words is already taken - a small company from china. So i registered the ....
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Like some opinion on designing for SaaS platform
I'm in charge of UX/UI of a range of applications for a big HR player and they like to market their applications as a set of modules in a SaaS platform model. I'm keeping UX consistent over all ...
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Will it be distracting to shift from dark to light background?
I’m working on a portfolio and the landing page I imagined with dark background and white text, while rest of the pages are normal black text on white background. This landing page won’t be scrollable ...
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Is it a good practice to change the colors of a brand or logo without changing the logo itself?
We would like to change the colors of our visual identity, brand and logo. However, I don't know if it's a good practice to change colors without changing the logo design itself. I remember several ...
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Who should manage CSS colour variables in a web project? Design or Front-End?
We're working on a multi-brand project where the site must switch between company branding.
To do this we have CSS colour variables in place switching between styles depending on what brand is using ...
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Best experience for the user when loading up an iframe
We're integrating our app into the Salesforce platform. For now, for this first version, we are simply loading up an iframe into Salesforce.
From a UX standpoint, would it be better to:
A. Style the ...
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Should my apps UI/UX be as expressive and energizing as our content, or more calming to contrast? [closed]
My app is about food videos. I find food videos to be very stirring and exciting. After looking at a gorgeous meal, I tend to need a moment to regain my cool.
Should my UI/UX be as expressive and ...
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Should the logo color be used in the application theme color?
I want to ask if it is okay to have different color between logo and mobile application theme color? The logo color is too bright for application theme color, so I choose the similar color but darker. ...
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Empty state design for serious brands
I'm designing some empty state screens for an airline/train travel app.
I've looked at quite a few examples and what I noticed in most cases is
some humour in the copy or some kind of characters are ...
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Which comes first - branding or UX?
In the context of websites, which of the following scenarios seems more right:
Scenario 1
Define the corporate identity - logo, typography, colours, etc. Move on to UX design - research, prototyping,...
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What is a good reason to tell clients who want their logo to be always included in every screen that it shouldn't be done for a mobile app?
Just as the title says, I'm not a fan of always displaying the logo at the title bar of a specific app. I sometimes come across a client whose concept screens are like that. What would be a good ...
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Application showing 2 different brands
I have been checking other people who have tried to solve the same problem but couldn't find anyone in a similar situation really:
Our company has a number of applications and we share a common ...
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If orange is hated by both men and women, why successful companies choose it? [closed]
Reading this site on choosing colors, saw this infographic, claiming orange is most hateful to both men and women.
My question is why companies like Amazon chose orange as their primary color if it ...
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Should we create our own framework or go for open source like Material Design?
I work in a small company that is into software intelligence. I am struggling to convince them to bring consistency in their products by having their own front end framework.
Some of the key leaders ...
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Positioning two brands' logos on application header
I am designing an application that has two brands' logos to be displayed on the header. Positioning two brand logos next to each other looks odd.
Which is the best way to position the logos on the ...
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How to best name enterprise tools or portals?
If you have worked within a large organisation you would have most probably operated in highly siloed environments with a lot of legacy systems and third party software. I have worked in a number of ...
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What domain name would be best from ux point of view for my website? [closed]
I have a clothing brand by name of pendu streetwear.
I was thinking of getting the domain name pendustreetwear.com
But isn't it too long for the user to type in.
Or pendu.store, but that way it ...
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Can it hurt our brand to use our logo as a (floating action) button?
We're exploring ways to familiarize our users with our brand and one idea is to use the logo as the icon in a floating action button in our mobile application views.
I have heard in the past from UX ...
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Where to start when I'm the solo product designer in the company? [closed]
to rephrase my question from earlier. In my current job, we don't have specific colors, font styles or grid to use yet and we didn't agree on a budget for rebranding yet as we will hire a design to do ...
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Design principles? Or will Tone of voice be enough?
I currently have a situation where my team are building a design system. Within them would be a set of design principles which extend from the brand guidelines.
However there is a response from ...
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Text contrast for highly saturated call to action buttons
It's become a part of my way of working that I check areas of my design are adhering to accessibility guidelines, WCAG2.0 colour contrast in particular.
At the moment I'm working on creating a new ...
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How to do brand perception research?
As a user researcher I know how to conduct studies around usability, design, feelings, needs, pains and other topics regarding a specific product.
What I am struggling with is transferring this ...
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One product customized for multiple brands- any good examples?
We are working on the design of a healthcare app. The company that I work for owns multiple brands that operate within the same industry and similar range of products. A few reasons why there are so ...
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People like to read their own names and not others? - UX Design - psychology [closed]
I read somewhere that people secretly hate to read the name(s) of other people/product over and over again. They only like to see their own names.
And that is why most people draw tattoos of their ...
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Can I use Udemy logo in my own application (Udemy Downloader) [closed]
I recently created a desktop application that lets you download your subscribed courses on Udemy. (https://www.udemy.com)
I have the application source code on Github.
In my application, I have a ...
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What are the pros and cons of using a branded preloader?
The product I'm currently working on is using a branded preloading icon with the company logo while different views and grids are being loaded. It seems to me that this is an unnecessary risk of ...
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Reason why brand logotypes are in lowercase?
Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy's, BP, Vitamin Water to name a few, have their logotypes entirely in lowercase. I assume the reason is to make it more casual and friendly.
Is ...
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Moving from Product Manager Approach to Brand Manager Approach- how? [closed]
Working with a relatively immature cX company but they have aspirations and executive buy in. They know need to shift their product managers from thinking beyond just the product to the overall ...
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Changing a logo&address when user changing a language
What is best practices for changing a logo&address when user is changing a language of the site?
The site is now runing on sample.com/de
Now we starting with new brand on othersample.de
Any good ...
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Uploading files via Dropbox/Google - Should I change the UI?
I am currently working on the user journey for job applications on mobile devices. The big task to tackle is how the user uploads a CV/resume file (usually word or PDF).
The option to upload from ...
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Is there data on what types of names make your software memorable? [closed]
Forgive me if this is considered off topic, I looked through all of the stack exchange sites and this seemed like the closest fit. If someone can recommend a more appropriate site, let me know and I'...
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places on ecommerce website where we can inject brand personality
what are some screens on an commerce website where we can inject brand personality, using visuals and copy
e.g. https://www.pinterest.com/angstrm/fun-404-page/ is a typical example
some other places ...
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How social icon color impacts usability?
My question is not about changing social icon color to get a good looking UI, that question was answered here: Changing Colour of Social Media buttons to match Colour Palette, it's rather about ...
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effect of using a Shortened URL upon website branding
We have a website with 2 URLs the name of website is like betteroffers but because it is very long we bought 2 urls like betteroffers.com and betterO.com, which redirects to the first. (The addresses ...
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How much can we trade off between productivity and UX? [closed]
This scenario is happening in our company. More than 15 business-oriented, data-driven applications are getting built, that commonly show charts, lists (with filtering and paging), entry forms, and ...
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What to avoid when adding the slogan/value proposition to the logo to reinforce branding?
A quick review of some websites shows some different strategies for implementing the logo and 'slogan', and I was wondering if there is a discrepancy between implementation or technical considerations ...
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UI UX best practice in changing applications app bar color?
Hi I am designing an app for Android and IOS both will have appbars. I have a branding color of blue which is used in the app bars in the all of my activities. I am thinking of changing the app bar ...
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Aligning UI animation and interaction to brand identity
When coming up with a brand identity, designers will come up with brand guidelines, colors, font style and sizes, usage guidelines, do's and don'ts some brands like intel, macdonalds and intel even ...
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Does brand logo placement increase user trust?
Does brand logo placement for signed-in users increase user trust and experience for a product? An example is the "StackExchange" word mark at the top left vs no wordmark. Facebook's iOS mobile app ...
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Expressing brand personality in the UI with animation
Working on giving some character to the APP UI by coming up with some animation presets. These could be used on various elements of the app and will be included in a style guide.
Hope to follow a ...
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How to show brand & logo for every images on an E-Commerce website?
I am working for an E-Commerce website, the company sells goods Online and they took photos from goods and products. They work on it a lot and spend time and money and don't like other websites copy ...
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Branding and Red color
I making a web service prototype and design, this service designed for internal use (something like CRM). Main branding color of our company is Red (like #d50000). But red is almost always used for ...
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Having 4 colors in logo (like Google, Microsoft and eBay), for which kind of companies does work too? [closed]
Google, Microsoft, eBay (and some other corporate companies) use 4 colors in their logos: Blue, Red, Green and Yellow.
How does it help their branding? And for which kind of companies does it work. ...
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