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Questions tagged [branding]

Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers or organizations

2
votes
3answers
154 views

Should we create our own framework or go for open source like Material Design?

I work in a small company that is into software intelligence. I am struggling to convince them to bring consistency in their products by having their own front end framework. Some of the key leaders ...
-1
votes
2answers
117 views

Positioning two brands' logos on application header

I am designing an application where I have two brands' logos to be displayed on the header. Positioning two brand logos next to each other looks odd. Which is the best way to position the logos on ...
1
vote
1answer
63 views

How to best name enterprise tools or portals?

If you have worked within a large organisation you would have most probably operated in highly siloed environments with a lot of legacy systems and third party software. I have worked in a number of ...
0
votes
1answer
132 views

What domain name would be best from ux point of view for my website? [closed]

I have a clothing brand by name of pendu streetwear. I was thinking of getting the domain name pendustreetwear.com But isn't it too long for the user to type in. Or pendu.store, but that way it ...
5
votes
2answers
227 views

Can it hurt our brand to use our logo as a (floating action) button?

We're exploring ways to familiarize our users with our brand and one idea is to use the logo as the icon in a floating action button in our mobile application views. I have heard in the past from UX ...
-2
votes
1answer
72 views

Where to start when I'm the solo product designer in the company? [closed]

to rephrase my question from earlier. In my current job, we don't have specific colors, font styles or grid to use yet and we didn't agree on a budget for rebranding yet as we will hire a design to do ...
1
vote
1answer
41 views

Design principles? Or will Tone of voice be enough?

I currently have a situation where my team are building a design system. Within them would be a set of design principles which extend from the brand guidelines. However there is a response from ...
1
vote
2answers
153 views

Text contrast for highly saturated call to action buttons

It's become a part of my way of working that I check areas of my design are adhering to accessibility guidelines, WCAG2.0 colour contrast in particular. At the moment I'm working on creating a new ...
3
votes
1answer
168 views

How to do brand perception research?

As a user researcher I know how to conduct studies around usability, design, feelings, needs, pains and other topics regarding a specific product. What I am struggling with is transferring this ...
1
vote
1answer
111 views

One product customized for multiple brands- any good examples?

We are working on the design of a healthcare app. The company that I work for owns multiple brands that operate within the same industry and similar range of products. A few reasons why there are so ...
3
votes
3answers
279 views

People like to read their own names and not others? - UX Design - psychology [closed]

I read somewhere that people secretly hate to read the name(s) of other people/product over and over again. They only like to see their own names. And that is why most people draw tattoos of their ...
1
vote
1answer
189 views

Can I use Udemy logo in my own application (Udemy Downloader) [closed]

I recently created a desktop application that lets you download your subscribed courses on Udemy. (https://www.udemy.com) I have the application source code on Github. In my application, I have a ...
54
votes
3answers
7k views

What are the pros and cons of using a branded preloader?

The product I'm currently working on is using a branded preloading icon with the company logo while different views and grids are being loaded. It seems to me that this is an unnecessary risk of ...
6
votes
1answer
4k views

Reason why brand logotypes are in lowercase?

Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy's, BP, Vitamin Water to name a few, have their logotypes entirely in lowercase. I assume the reason is to make it more casual and friendly. Is ...
0
votes
2answers
53 views

Moving from Product Manager Approach to Brand Manager Approach- how? [closed]

Working with a relatively immature cX company but they have aspirations and executive buy in. They know need to shift their product managers from thinking beyond just the product to the overall ...
0
votes
2answers
88 views

Changing a logo&address when user changing a language

What is best practices for changing a logo&address when user is changing a language of the site? The site is now runing on sample.com/de Now we starting with new brand on othersample.de Any good ...
1
vote
2answers
79 views

Uploading files via Dropbox/Google - Should I change the UI?

I am currently working on the user journey for job applications on mobile devices. The big task to tackle is how the user uploads a CV/resume file (usually word or PDF). The option to upload from ...
1
vote
0answers
56 views

Is there data on what types of names make your software memorable?

Forgive me if this is considered off topic, I looked through all of the stack exchange sites and this seemed like the closest fit. If someone can recommend a more appropriate site, let me know and I'...
0
votes
1answer
45 views

places on ecommerce website where we can inject brand personality

what are some screens on an commerce website where we can inject brand personality, using visuals and copy e.g. https://www.pinterest.com/angstrm/fun-404-page/ is a typical example some other places ...
0
votes
1answer
98 views

How social icon color impacts usability?

My question is not about changing social icon color to get a good looking UI, that question was answered here: Changing Colour of Social Media buttons to match Colour Palette, it's rather about ...
1
vote
1answer
53 views

effect of using a Shortened URL upon website branding

We have a website with 2 URLs the name of website is like betteroffers but because it is very long we bought 2 urls like betteroffers.com and betterO.com, which redirects to the first. (The addresses ...
2
votes
1answer
105 views

How much can we trade off between productivity and UX? [closed]

This scenario is happening in our company. More than 15 business-oriented, data-driven applications are getting built, that commonly show charts, lists (with filtering and paging), entry forms, and ...
2
votes
1answer
250 views

What to avoid when adding the slogan/value proposition to the logo to reinforce branding?

A quick review of some websites shows some different strategies for implementing the logo and 'slogan', and I was wondering if there is a discrepancy between implementation or technical considerations ...
3
votes
3answers
495 views

UI UX best practice in changing applications app bar color?

Hi I am designing an app for Android and IOS both will have appbars. I have a branding color of blue which is used in the app bars in the all of my activities. I am thinking of changing the app bar ...
4
votes
3answers
365 views

Aligning UI animation and interaction to brand identity

When coming up with a brand identity, designers will come up with brand guidelines, colors, font style and sizes, usage guidelines, do's and don'ts some brands like intel, macdonalds and intel even ...
4
votes
1answer
497 views

Does brand logo placement increase user trust?

Does brand logo placement for signed-in users increase user trust and experience for a product? An example is the "StackExchange" word mark at the top left vs no wordmark. Facebook's iOS mobile app ...
7
votes
6answers
1k views

Expressing brand personality in the UI with animation

Working on giving some character to the APP UI by coming up with some animation presets. These could be used on various elements of the app and will be included in a style guide. Hope to follow a ...
0
votes
1answer
110 views

How to show brand & logo for every images on an E-Commerce website?

I am working for an E-Commerce website, the company sells goods Online and they took photos from goods and products. They work on it a lot and spend time and money and don't like other websites copy ...
6
votes
5answers
2k views

Branding and Red color

I making a web service prototype and design, this service designed for internal use (something like CRM). Main branding color of our company is Red (like #d50000). But red is almost always used for ...
32
votes
2answers
24k views

Having 4 colors in logo (like Google, Microsoft and eBay), for which kind of companies does work too? [closed]

Google, Microsoft, eBay (and some other corporate companies) use 4 colors in their logos: Blue, Red, Green and Yellow. How does it help their branding? And for which kind of companies does it work. ...
1
vote
2answers
123 views

Considerations when naming a new user feature (eg. Snapchat Stories, Facebook Timeline)

With the right name, an otherwise complex web feature can be easily understood and digested by users. Snapchat use of Stories to describe the idea of piecing together different snap videos to tell a ...
2
votes
1answer
87 views

Using a registered trademark in an action button

Over the weekend I ate at a Red Robin with their new "Ziosk" electronic menu/payment system. The final payment screen asks you to select a tip amount and confirm. Shown below (in a larger, more ...
0
votes
2answers
123 views

Personal Websites - Simple or Animated, how to balance between creativity and content-ambiguity? [closed]

Personal websites are a space to showcase personal skills, and show passion about different things, whether by writing articles, or building things. Animated websites, sometimes, are hard to be ...
1
vote
1answer
85 views

Alternatives to logos or screenshots for a group of products?

We're in the process of updating a (gov't, educational) website that includes about 15 loosely related learning products. They're not really a "suite" - just a mishmash created over the past several ...
2
votes
5answers
470 views

Website logo: include the TLD or not?

Should a website logo include the TLD ".net"? Background to my specific case: I'm in the process of redesigning / relaunching a website, which includes redesigning the site logo. The site is moving ...
3
votes
1answer
281 views

Branding applications

What are some helpful guidelines and/or best practices when branding multiple applications (could also apply to web sites) without just making them all look the same. Edit: The original question ...
1
vote
1answer
109 views

Acronym-based navigation (organizing by product vs function)

I'm working on a new medical product that currently has all of its functionality branded. For example, instead of saying "Insurance" on the sidebar (which goes to a data table of insurance data), it ...
7
votes
3answers
444 views

Applications without title bar: how to show the user which application they're using

Many modern applications have no title bar, starting with the menu at the top of the window. How can you keep the user aware of which application they're using without a title bar? Here's an example ...
1
vote
1answer
504 views

Which language to use for an European brand name?

This is a UX question as the brand name initially (=when unknown) diverges a first feeling about a company. We have a Slovak company that is has what a single keyword about what we are doing inside ...
4
votes
2answers
189 views

Writing quotes of a business name with star as hyphen

I have a business with a name e.g. "my business". Wherever you see the company name it's always written as my★business - the company logo is similar and anywhere we write the name on the ...
2
votes
3answers
382 views

Offering live chat support: Specific tasks at first, or anything & everything?

I am curious about chat support as part of an overall user experience strategy for a brand or company website. When planning the addition of live chat support as part of your customer experience ...
3
votes
3answers
1k views

Where is the best position for company logo in services login page?

I'm designing the UX and UI of a suite of products which are SaaS services. These products work just like Microsoft online services, or very similar to Google Apps for businesses. I'm stuck with the ...
6
votes
6answers
251 views

Is the notion of “like”ing content too closely tied of Facebook?

We are implementing a "like" feature on our web product, but we want to avoid being tied or compared to Facebook. While our functionalities differ vastly, we do utilize a "news feed" style of content ...
3
votes
2answers
359 views

How closely should the homepage design match the app design? [closed]

We have a team consisting of CEO, Product Manager/UX guy, UI Designer and Front-end developer who all discuss design, UX and usability questions for our app at www.enthuse.me We all agree that the ...
5
votes
2answers
1k views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
64
votes
8answers
31k views

Why is Google's “I'm Feeling Lucky” button still next to the search bar?

I'm sure that Google must put a lot of thought into the display of its homepage. With such a minimalistic design, every element matters. So what's up with the "I'm feeling lucky" button? Why is ...
3
votes
3answers
95 views

How can we associate a generic app with a specific provider on first launch?

I'm creating a mobile application for a company that provides the software for car rental companies. The app will enable a user to book a car rental. This is where it gets tricky... There needs to ...
13
votes
2answers
637 views

Best practice for brand/logo change in web UI

The SaaS project I work on was acquired by a new company back in 2009. We are finally preparing to do a branding/logo change. We are split in-house between whether to do a cold-turkey change, or a ...
8
votes
6answers
1k views

Adding a tagline to a logo

I'm working on a website redesign. I have suggested that we should add a tagline to the logo to make clear what this page is all about. The client argument is that most people already know what this ...
17
votes
3answers
754 views

Are Domain Hacks usable?

A Domain Hack is when the top level domain (ux.stackexchange.com) and sometimes the subdomain (ux.stackexchange.com) is used to spell out a word instead of being used as a country code (.us, .uk) or ...