Questions tagged [branding]

Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers or organizations

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1 answer
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Branding applications

What are some helpful guidelines and/or best practices when branding multiple applications (could also apply to web sites) without just making them all look the same. Edit: The original question ...
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1 vote
1 answer
114 views

Acronym-based navigation (organizing by product vs function)

I'm working on a new medical product that currently has all of its functionality branded. For example, instead of saying "Insurance" on the sidebar (which goes to a data table of insurance data), it ...
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  • 135
7 votes
3 answers
636 views

Applications without title bar: how to show the user which application they're using

Many modern applications have no title bar, starting with the menu at the top of the window. How can you keep the user aware of which application they're using without a title bar? Here's an example ...
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  • 205
1 vote
1 answer
883 views

Which language to use for an European brand name?

This is a UX question as the brand name initially (=when unknown) diverges a first feeling about a company. We have a Slovak company that is has what a single keyword about what we are doing inside ...
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4 votes
2 answers
194 views

Writing quotes of a business name with star as hyphen

I have a business with a name e.g. "my business". Wherever you see the company name it's always written as my★business - the company logo is similar and anywhere we write the name on the ...
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2 votes
3 answers
398 views

Offering live chat support: Specific tasks at first, or anything & everything?

I am curious about chat support as part of an overall user experience strategy for a brand or company website. When planning the addition of live chat support as part of your customer experience ...
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3 votes
3 answers
1k views

Where is the best position for company logo in services login page?

I'm designing the UX and UI of a suite of products which are SaaS services. These products work just like Microsoft online services, or very similar to Google Apps for businesses. I'm stuck with the ...
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6 votes
6 answers
259 views

Is the notion of "like"ing content too closely tied of Facebook?

We are implementing a "like" feature on our web product, but we want to avoid being tied or compared to Facebook. While our functionalities differ vastly, we do utilize a "news feed" style of content ...
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3 votes
2 answers
448 views

How closely should the homepage design match the app design? [closed]

We have a team consisting of CEO, Product Manager/UX guy, UI Designer and Front-end developer who all discuss design, UX and usability questions for our app at www.enthuse.me We all agree that the ...
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5 votes
2 answers
1k views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
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66 votes
8 answers
35k views

Why is Google's "I'm Feeling Lucky" button still next to the search bar?

I'm sure that Google must put a lot of thought into the display of its homepage. With such a minimalistic design, every element matters. So what's up with the "I'm feeling lucky" button? Why is ...
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3 votes
3 answers
98 views

How can we associate a generic app with a specific provider on first launch?

I'm creating a mobile application for a company that provides the software for car rental companies. The app will enable a user to book a car rental. This is where it gets tricky... There needs to ...
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14 votes
2 answers
668 views

Best practice for brand/logo change in web UI

The SaaS project I work on was acquired by a new company back in 2009. We are finally preparing to do a branding/logo change. We are split in-house between whether to do a cold-turkey change, or a ...
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  • 251
8 votes
6 answers
1k views

Adding a tagline to a logo

I'm working on a website redesign. I have suggested that we should add a tagline to the logo to make clear what this page is all about. The client argument is that most people already know what this ...
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17 votes
3 answers
791 views

Are Domain Hacks usable?

A Domain Hack is when the top level domain (ux.stackexchange.com) and sometimes the subdomain (ux.stackexchange.com) is used to spell out a word instead of being used as a country code (.us, .uk) or ...
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1 answer
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Visitor's reactions on web development agency's page?

I need to step-up of the freelance side and step into a more business side of web agencies and I need your opinions about how people react on your philosophy and decide to go or leave you. The way I ...
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2 votes
2 answers
128 views

Information Graphics vs Brand Awareness

I'm looking for some information on mapping color to graphs. To be more specific, I've got a bunch of graphs that represent Twitter, Facebook, LinkedIn and now Google+ in line charts. We've had an on ...
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9 votes
2 answers
876 views

How do people react to domain names without a logical meaning, such as wadja?

I would like to know how people initially react to web sites whose domain name does not have a vocabulary/dictionary meaning, such as wadja and other strange names I can not think now. Let's say news....
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6 votes
4 answers
919 views

Archive of iOS / android app icons?

In creating an iOS app icons, it'd be great to see if I'm getting too close to anything that is already out there... but is there any good way to check? I haven't come across any archives out there ...
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1 vote
3 answers
368 views

Geek-friendly website design for a software shop [closed]

We are in the process of branding our start up. Our target customers are technology shops around the world. Thus we want our logo and website's look and feel to be appealing to techies and geeks (Not ...
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  • 119
7 votes
4 answers
2k views

How to get the difference between Corporate and Consumer Branding across to clients?

This seems to be a regular question that comes up during conversations at work. We provide solutions to corporate companies but the end users are inevitably consumers. We seem to be in a Design by ...
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