Questions tagged [branding]

Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers or organizations

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66 votes
8 answers

Why is Google's "I'm Feeling Lucky" button still next to the search bar?

I'm sure that Google must put a lot of thought into the display of its homepage. With such a minimalistic design, every element matters. So what's up with the "I'm feeling lucky" button? Why is ...
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35 votes
2 answers

Having 4 colors in logo (like Google, Microsoft and eBay), for which kind of companies does work too? [closed]

Google, Microsoft, eBay (and some other corporate companies) use 4 colors in their logos: Blue, Red, Green and Yellow. How does it help their branding? And for which kind of companies does it work. ...
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9 votes
2 answers

How do people react to domain names without a logical meaning, such as wadja?

I would like to know how people initially react to web sites whose domain name does not have a vocabulary/dictionary meaning, such as wadja and other strange names I can not think now. Let's say news....
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17 votes
3 answers

Are Domain Hacks usable?

A Domain Hack is when the top level domain ( and sometimes the subdomain ( is used to spell out a word instead of being used as a country code (.us, .uk) or ...
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1 vote
2 answers

What is a good reason to tell clients who want their logo to be always included in every screen that it shouldn't be done for a mobile app?

Just as the title says, I'm not a fan of always displaying the logo at the title bar of a specific app. I sometimes come across a client whose concept screens are like that. What would be a good ...
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