My app is about food videos. I find food videos to be very stirring and exciting. After looking at a gorgeous meal, I tend to need a moment to regain my cool.
Should my UI/UX be as expressive and emotional as the content, or should it be more of a zen and calming vibe to contrast?
The brand I’ve created is very fun, young, and energizing. Would creating exhilarating UX to mirror that pathos be too overwhelming? Would creating a chill/meditative UX to contrast that be off-brand and non-sensical? Thanks :)