Questions tagged [marketing]

the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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Should Marketing Designers and Product Designers belong to different teams?

I've just joined a SASS company as Head of Design in which I'm leading a team of Product Designers. I learned after a couple weeks that there are also designers under the Marketing team who seem to be ...
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1 vote
3 answers
141 views

I work primarily with small and medium businesses, is it a problem to replace the contact form with some VoIP application such as WhatsApp?

I find that maintaining a content management system agnostic contact form as a single person can be a pain at least in the context of software testing (not to mention anxiety that something would work ...
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6 votes
1 answer
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Why has 88:31 become the standard ratio for micro bars?

A recent Hackernews article linked to http://cyber.dabamos.de/88x31/ with some animated gif banners from the 90s. Which got me to wonder: how did the ratio of 88:31 become a standard size? People ...
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Allowing users to purchase a "spot" on a group advertising software

I'm working on an interesting design challenge for an online advertising platform, and this part of the project is stumping me. The basic concept of the current flow is that users can purchase a "...
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31 votes
6 answers
4k views

Using cross marks to indicate benefits

Posting this here as there's no marketing SE, but it seems marketing is topical here given that Marketing = UX. Say you have a product with six benefits, three of which indicate lack of negative ...
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1 vote
1 answer
70 views

What are best practices for collecting consent for marketing emails during checkout?

I'm working on an ecommerce website that uses Mailchimp for both transactional and marketing email. Users can purchase items without creating an account on the website. Per Mailchimp's terms of ...
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1 answer
111 views

Book a demo conversion rate

My employer would like to delete navigation on book a demo and retarget landing pages. What do you think about this practice? He believes that the landing page should convert the user and he shouldn't ...
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1 vote
1 answer
54 views

How to best handle pricing between MVP and Live phases?

We are planning to launch a new consumer web application with 7 core features and services. While putting together the release roadmap we figured our MVP can be very solid if we included 3 of the 7 ...
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4 answers
372 views

Multiple CTA buttons (same link) in Email marketing?

Thoughts on having the same CTA appear twice in a short marketing email? One is in the main image (the whole thing is essentially clickable) and the second is after some copy on the bottom. They both ...
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2 votes
2 answers
91 views

How to battle for UX over Marketing with regards to product navigation?

We just completed some card sort and tree test exercises. One of our main nav labels was clearly more successful when using the label most commonly suggested by our study participants (which were ...
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1 vote
2 answers
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What's the point of placing calls-to-action above the fold on sales pages?

Since you haven't even presented your product yet, why put the "Subscribe now" or "Buy now" above the fold? Shouldn't it be placed last, after the actual offer?
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1 vote
1 answer
56 views

Is it a good idea to use fb.me over facebook.com in advertising material?

Apologies if there's a better Stack site for this, but I can't think of what it could be. I'm designing some flyers for an upcoming side business of mine, and need to include a link to my Facebook ...
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1 vote
2 answers
68 views

Should I separate current users and potential customers?

My company is a B2B Software as a Service. We have a web with 2 main functions: Log in for my current users (hundred of thousands) a marketing web for my potential new customers, (portfolio, blog, ...
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4 votes
3 answers
255 views

How can I represent something good for user and bad for the business in a graphical way?

I have this interface which is a stepper that asks user for several medical conditions. Based on the results, we have 2 final options: if result are bad, user will benefit from the business' service ...
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2 answers
44 views

Redirecting Customers from Facebook or Twitter to My Site

I apologize if this is not the right place to ask this question (close if necessary) I have my Facebook page for my website which I am doing my advertising for. I want to have different coupons for ...
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3 votes
2 answers
294 views

Why some users buy a product with higher price?

I recently talked to a person who is a supplier for an E-commerce website. In this website suppliers can provide their products at the price they choose. So it is probable that a specific product is ...
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3 answers
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Need help for naming a switch on our website

I need help for naming a switch on our website. Our company provides online education services. On our website, learners can view learning materials and content. The learning materials and content ...
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1 answer
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How to snag customers if what your company does is too hard to explain [closed]

Some businesses can easily explain themselves: "Buy cars at low prices!" "The front-end framework for Rickrolling!" "Our JUULs are too cool for the pool!" On the other hand, my website's service is ...
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Best way to ask a question about how users got to the webpage?

This would be in the form on a short online survey where users will see it pop up some time after they land on the page. I want to know the exact traffic source from which a user lands on a specific ...
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1 answer
111 views

Graphs comparison placement

I'm exploring ways to demonstrate graphs in comparison. More specifically a web tool I've been working on needs to visualise a "Control Group" and an "Experimental Group" in a parallel way. One ...
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0 votes
2 answers
111 views

Passing HTML email form data to the server UX

I was looking into passing some information from the email to the server for the survey purpose like some companies are doing this already. However, I wonder if it is a good idea to take user ...
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1 vote
3 answers
216 views

Which price in a package plan should be emphasized?

If in packages plans we have 3 plans where each one we show a number of views to the user (which is important to him) but at the same time we show the user the price. Which one should we make it with ...
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2 answers
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Are loyalty programs decreasing in effectiveness? [closed]

I have seen the few loyalty programs I am aware of trying to increase user participation. I wonder if this is because they are dropping off in effectiveness? For example, the one grocery story ...
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2 votes
1 answer
68 views

Why kids and ladies apparels placed mostly nearer in the shopping mall?

Just try to remember the last time when you visited shopping mall, these two kinds of apparel were put close. Do you know why?
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4 votes
1 answer
69 views

Looking for Research on Loss Aversion

We're dealing with an ongoing research process and finding some noticeable pain points, specifically related to loss aversion (this is for a risk investments app). After lots of brainstorming, we're ...
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1 vote
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Is there data on what types of names make your software memorable?

Forgive me if this is considered off topic, I looked through all of the stack exchange sites and this seemed like the closest fit. If someone can recommend a more appropriate site, let me know and I'...
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2 votes
2 answers
82 views

How to make visual ads effective in consumer web application?

I'm a doing research on ads (maintained by site admin) like one you can see on the right side of http://smashingmagazine.com/ What are the approaches so that ads can get more clicks? Note: Target ...
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2 votes
1 answer
575 views

Market segmentation versus personas

Just wondering if personas that have been developed as part of user research generally fits in with various types of market segmentation categories, such as those in products developed by market ...
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2 votes
1 answer
1k views

On-Screen or Physical Buttons On Smartphones

When I refer to buttons, I am referencing the three common buttons located on the button bezel of many Android smartphones (example below Samsung Galaxy S5): Android smartphones have been making a ...
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2 votes
1 answer
100 views

Multi location pages for local SEO

I'm building a website for a client and they have one business address but work within all of the surrounding towns and villages. I wanted to create a specific page for each one of these locations ...
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4 votes
1 answer
1k views

Understanding uplift in A/B testing

Let's say we have a(n) (positive) outcome rate which we try to optimize. Features affects this outcome. In a test, we find that users that used a specific feature X have a higher positive outcome ...
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2 votes
1 answer
2k views

Marketing Persona VS UX (Design) Persona

This would be my 2nd question in UX Stackexchange to clarify my understanding. I've been developing Persona for sometime but this is my first time to collaborate UX with Marketing Team. I found out ...
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8 votes
3 answers
478 views

What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment

Tl;Dr: What's the most fundamentally UX friendly equivalent to a pre-roll video advertisement which doesnt involve an actual advertisement - only a prompt to pay to remove the inconvenience? My UX ...
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2 votes
1 answer
53 views

In terms of "brand safety" why might an advertisement distributor not want to work with user generated content?

First, this might be off topic, I'm not clear on how far this site goes into marketing concepts. If its off topic just leave a comment and I'll delete. I'm preparing to release an app centered around ...
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5 votes
3 answers
753 views

Data on forcing marketing opt-in?

In a form, if users had to check a checkbox to receive further marketing emails but couldn't continue the transaction unless they checked it, what do you think the drop out rate would be? Does anyone ...
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11 votes
1 answer
211 views

Do 'exciting' marketing words make users feel patronized?

I know that personally, when I see "FREE". "exclusive", "special offer", or "hot deals!" I feel like the person/company saying it thinks I'm a complete idiot to fall for some meaningless marketing ...
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0 votes
3 answers
148 views

Segmenting site into business + consumer

My client has 2 audiences with different information and agendas for each. One is the consumer side, which will be mostly information about the company and educational material. The other side is the ...
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2 votes
1 answer
70 views

Properly linking to another web page from your home page hero section

I have a slight issue/disagreement with my client as far as how to add a link on the hero section that takes them to another part of the site. Before I continue, observe this web page Notice I have a ...
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0 votes
2 answers
127 views

Social Media links: is it worth the costs? [closed]

This is something that we were thinking about and couldn't really find a solution yet, so appealing to the smart people here. The context we all know that social media is good, we believe that, we ...
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10 votes
3 answers
573 views

Recommendations for well-known example where "UX" decision improved conversion rate?

I have to present the value of UX to a room full of marketing people. I have the very-well documented ROI stating that well designed interfaces = increased customer satisfaction = reduced cost of ...
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1 vote
2 answers
130 views

A demo product or environment: Should it be ugly?

Should a demo environment (in this case a trading platform) be an ugly colour in order to encourage people to move to the Live environment?
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2 votes
2 answers
246 views

User Flow for Multiple Types of Professional Users

For the website of a manufacturing company that markets to both B2B and B2C, my team is creating a "Professionals" section to provide resources to the professional markets that we serve. (Our website ...
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0 votes
2 answers
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Should I offer a download with limited free service or registration?

I am building an app that offers a service that aggregates various information to a user's mobile. I want users to register when they download the app but am worried there might be a bigger drop off ...
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7 votes
3 answers
400 views

Is it a good idea to require users give an email address to see our prices?

I'm working on the website for a startup. They offer three plans tiers depending on your business size: small, medium and enterprise. The first two plans have a fixed price, but the price for the ...
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5 votes
3 answers
197 views

What should be the approach to show coupons?

We have a system where user can see all the coupons from his account which can be used by him. This number can range from 0 to 8 coupons. The no of coupons are exposed to user 2-3 places in the system ...
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2 votes
3 answers
2k views

for a marketplace slogan, is it better to use the word "discover" or the word "buy"?

In a small marketplace that allows people to buy products from different sellers ...if you have a slogan like: discover awesome products from local sellers or is it better to use: buy awesome ...
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6 votes
4 answers
2k views

Is marketing the closest career to UX?

This is something that calls my attention, specially here at SO UX: I'm seeing more and more questions (and answers) about marketing than any other thing, including the usability aspects of a site or ...
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3 votes
2 answers
170 views

Is it OK To Opt Back In User After Making Purchase

We had a user opt-out of our marketing emails 2 weeks ago. At that time, they were a lead and had not ever purchased a service from us before. One week ago, they signed up and paid for our service ...
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0 votes
0 answers
102 views

The goods of forcing the user to follow a path [duplicate]

Maybe this is not the best place to ask as this seems to me like a question regarding two fields: marketing and user experience. Hopefully some of my questions could be solved from the user ...
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2 votes
1 answer
59 views

How best to provide contact info in a member directory while preventing 'data harvesting'?

I am working on a searchable online directory. People will use it to find other members, service providers, and the like. It's critical that the results include contact data. However, my clients are ...
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