Questions tagged [marketing]
the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return
91
questions
6
votes
1answer
247 views
Why has 88:31 become the standard ratio for micro bars?
A recent Hackernews article linked to http://cyber.dabamos.de/88x31/ with some animated gif banners from the 90s. Which got me to wonder: how did the ratio of 88:31 become a standard size? People ...
0
votes
3answers
80 views
Allowing users to purchase a “spot” on a group advertising software
I'm working on an interesting design challenge for an online advertising platform, and this part of the project is stumping me.
The basic concept of the current flow is that users can purchase a "...
31
votes
6answers
4k views
Using cross marks to indicate benefits
Posting this here as there's no marketing SE, but it seems marketing is topical here given that Marketing = UX.
Say you have a product with six benefits, three of which indicate lack of negative ...
1
vote
1answer
49 views
What are best practices for collecting consent for marketing emails during checkout?
I'm working on an ecommerce website that uses Mailchimp for both transactional and marketing email. Users can purchase items without creating an account on the website.
Per Mailchimp's terms of ...
0
votes
1answer
73 views
Book a demo conversion rate
My employer would like to delete navigation on book a demo and retarget landing pages. What do you think about this practice? He believes that the landing page should convert the user and he shouldn't ...
1
vote
1answer
40 views
How to best handle pricing between MVP and Live phases?
We are planning to launch a new consumer web application with 7 core features and services. While putting together the release roadmap we figured our MVP can be very solid if we included 3 of the 7 ...
0
votes
4answers
153 views
Multiple CTA buttons (same link) in Email marketing?
Thoughts on having the same CTA appear twice in a short marketing email?
One is in the main image (the whole thing is essentially clickable) and the second is after some copy on the bottom.
They both ...
2
votes
2answers
82 views
How to battle for UX over Marketing with regards to product navigation?
We just completed some card sort and tree test exercises.
One of our main nav labels was clearly more successful when using the label most commonly suggested by our study participants (which were ...
1
vote
2answers
46 views
What's the point of placing calls-to-action above the fold on sales pages?
Since you haven't even presented your product yet, why put the "Subscribe now" or "Buy now" above the fold?
Shouldn't it be placed last, after the actual offer?
1
vote
1answer
43 views
Is it a good idea to use fb.me over facebook.com in advertising material?
Apologies if there's a better Stack site for this, but I can't think of what it could be.
I'm designing some flyers for an upcoming side business of mine, and need to include a link to my Facebook ...
1
vote
2answers
59 views
Should I separate current users and potential customers?
My company is a B2B Software as a Service. We have a web with 2 main functions:
Log in for my current users (hundred of thousands)
a marketing web for my potential new customers, (portfolio, blog, ...
4
votes
3answers
252 views
How can I represent something good for user and bad for the business in a graphical way?
I have this interface which is a stepper that asks user for several medical conditions. Based on the results, we have 2 final options:
if result are bad, user will benefit from the business' service
...
0
votes
2answers
43 views
Redirecting Customers from Facebook or Twitter to My Site
I apologize if this is not the right place to ask this question (close if necessary)
I have my Facebook page for my website which I am doing my advertising for. I want to have different coupons for ...
3
votes
2answers
294 views
Why some users buy a product with higher price?
I recently talked to a person who is a supplier for an E-commerce website. In this website suppliers can provide their products at the price they choose. So it is probable that a specific product is ...
0
votes
3answers
77 views
Need help for naming a switch on our website
I need help for naming a switch on our website.
Our company provides online education services. On our website, learners can view learning materials and content. The learning materials and content ...
0
votes
1answer
63 views
How to snag customers if what your company does is too hard to explain [closed]
Some businesses can easily explain themselves:
"Buy cars at low prices!"
"The front-end framework for Rickrolling!"
"Our JUULs are too cool for the pool!"
On the other hand, my website's service is ...
0
votes
2answers
62 views
Best way to ask a question about how users got to the webpage?
This would be in the form on a short online survey where users will see it pop up some time after they land on the page.
I want to know the exact traffic source from which a user lands on a specific ...
0
votes
1answer
105 views
Graphs comparison placement
I'm exploring ways to demonstrate graphs in comparison.
More specifically a web tool I've been working on needs to visualise a "Control Group" and an "Experimental Group" in a parallel way.
One ...
0
votes
2answers
99 views
Passing HTML email form data to the server UX
I was looking into passing some information from the email to the server for the survey purpose like some companies are doing this already.
However, I wonder if it is a good idea to take user ...
1
vote
3answers
215 views
Which price in a package plan should be emphasized?
If in packages plans we have 3 plans where each one we show a number of views to the user (which is important to him) but at the same time we show the user the price.
Which one should we make it with ...
0
votes
2answers
101 views
Are loyalty programs decreasing in effectiveness? [closed]
I have seen the few loyalty programs I am aware of trying to increase user participation. I wonder if this is because they are dropping off in effectiveness?
For example, the one grocery story ...
2
votes
1answer
66 views
Why kids and ladies apparels placed mostly nearer in the shopping mall?
Just try to remember the last time when you visited shopping mall, these two kinds of apparel were put close.
Do you know why?
5
votes
1answer
69 views
Looking for Research on Loss Aversion
We're dealing with an ongoing research process and finding some noticeable pain points, specifically related to loss aversion (this is for a risk investments app).
After lots of brainstorming, we're ...
1
vote
0answers
58 views
Is there data on what types of names make your software memorable?
Forgive me if this is considered off topic, I looked through all of the stack exchange sites and this seemed like the closest fit. If someone can recommend a more appropriate site, let me know and I'...
2
votes
2answers
80 views
How to make visual ads effective in consumer web application?
I'm a doing research on ads (maintained by site admin) like one you can see on the right side of http://smashingmagazine.com/
What are the approaches so that ads can get more clicks?
Note: Target ...
2
votes
1answer
566 views
Market segmentation versus personas
Just wondering if personas that have been developed as part of user research generally fits in with various types of market segmentation categories, such as those in products developed by market ...
2
votes
1answer
1k views
On-Screen or Physical Buttons On Smartphones
When I refer to buttons, I am referencing the three common buttons located on the button bezel of many Android smartphones (example below Samsung Galaxy S5):
Android smartphones have been making a ...
2
votes
1answer
98 views
Multi location pages for local SEO
I'm building a website for a client and they have one business address but work within all of the surrounding towns and villages. I wanted to create a specific page for each one of these locations ...
4
votes
1answer
987 views
Understanding uplift in A/B testing
Let's say we have a(n) (positive) outcome rate which we try to optimize.
Features affects this outcome.
In a test, we find that users that used a specific feature X have a higher positive outcome ...
2
votes
1answer
2k views
Marketing Persona VS UX (Design) Persona
This would be my 2nd question in UX Stackexchange to clarify my understanding. I've been developing Persona for sometime but this is my first time to collaborate UX with Marketing Team. I found out ...
8
votes
3answers
466 views
What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment
Tl;Dr: What's the most fundamentally UX friendly equivalent to a pre-roll video advertisement which doesnt involve an actual advertisement - only a prompt to pay to remove the inconvenience?
My UX ...
2
votes
1answer
53 views
In terms of “brand safety” why might an advertisement distributor not want to work with user generated content?
First, this might be off topic, I'm not clear on how far this site goes into marketing concepts. If its off topic just leave a comment and I'll delete.
I'm preparing to release an app centered around ...
5
votes
3answers
713 views
Data on forcing marketing opt-in?
In a form, if users had to check a checkbox to receive further marketing emails but couldn't continue the transaction unless they checked it, what do you think the drop out rate would be? Does anyone ...
11
votes
1answer
203 views
Do 'exciting' marketing words make users feel patronized?
I know that personally, when I see "FREE". "exclusive", "special offer", or "hot deals!" I feel like the person/company saying it thinks I'm a complete idiot to fall for some meaningless marketing ...
0
votes
3answers
147 views
Segmenting site into business + consumer
My client has 2 audiences with different information and agendas for each. One is the consumer side, which will be mostly information about the company and educational material. The other side is the ...
2
votes
1answer
64 views
Properly linking to another web page from your home page hero section
I have a slight issue/disagreement with my client as far as how to add a link on the hero section that takes them to another part of the site. Before I continue, observe this web page
Notice I have a ...
0
votes
2answers
125 views
Social Media links: is it worth the costs? [closed]
This is something that we were thinking about and couldn't really find a solution yet, so appealing to the smart people here.
The context
we all know that social media is good, we believe that, we ...
10
votes
3answers
558 views
Recommendations for well-known example where “UX” decision improved conversion rate?
I have to present the value of UX to a room full of marketing people. I have the very-well documented ROI stating that well designed interfaces = increased customer satisfaction = reduced cost of ...
1
vote
2answers
129 views
A demo product or environment: Should it be ugly?
Should a demo environment (in this case a trading platform) be an ugly colour in order to encourage people to move to the Live environment?
2
votes
2answers
239 views
User Flow for Multiple Types of Professional Users
For the website of a manufacturing company that markets to both B2B and B2C, my team is creating a "Professionals" section to provide resources to the professional markets that we serve. (Our website ...
0
votes
2answers
50 views
Should I offer a download with limited free service or registration?
I am building an app that offers a service that aggregates various information to a user's mobile.
I want users to register when they download the app but am worried there might be a bigger drop off ...
7
votes
3answers
396 views
Is it a good idea to require users give an email address to see our prices?
I'm working on the website for a startup. They offer three plans tiers depending on your business size: small, medium and enterprise. The first two plans have a fixed price, but the price for the ...
5
votes
3answers
187 views
What should be the approach to show coupons?
We have a system where user can see all the coupons from his account which can be used by him. This number can range from 0 to 8 coupons. The no of coupons are exposed to user 2-3 places in the system ...
2
votes
3answers
2k views
for a marketplace slogan, is it better to use the word “discover” or the word “buy”?
In a small marketplace that allows people to buy products from different sellers ...if you have a slogan like:
discover awesome products from local sellers
or is it better to use:
buy awesome ...
6
votes
4answers
2k views
Is marketing the closest career to UX?
This is something that calls my attention, specially here at SO UX: I'm seeing more and more questions (and answers) about marketing than any other thing, including the usability aspects of a site or ...
3
votes
2answers
164 views
Is it OK To Opt Back In User After Making Purchase
We had a user opt-out of our marketing emails 2 weeks ago. At that time, they were a lead and had not ever purchased a service from us before.
One week ago, they signed up and paid for our service ...
0
votes
0answers
102 views
The goods of forcing the user to follow a path [duplicate]
Maybe this is not the best place to ask as this seems to me like a question regarding two fields: marketing and user experience.
Hopefully some of my questions could be solved from the user ...
2
votes
1answer
55 views
How best to provide contact info in a member directory while preventing 'data harvesting'?
I am working on a searchable online directory. People will use it to find other members, service providers, and the like. It's critical that the results include contact data. However, my clients are ...
2
votes
2answers
81 views
Is there more benefit or more complications with UX working with the marketing team in user testing?
Although the UX team and the marketing team tend to look at different aspect/facet of the customer behaviour, it still seems to make more sense to be studying the same group of people for a more ...
1
vote
1answer
86 views
Drastic (promotional) design changes within the same website; recommendations on points to make to push back?
Am getting brought into a discussion where a Marketing team wants to have a big dedicated page with completely different branding colors to promote one section of a website (bold blacks and garish ...
