0

I have a problem. Our logo looks terrible in any colour other than white. I should say that part of the logo needs to stay white. This presents a tremendous difficulty when it needs to look professional on a white background. What are the ways around it?

I have a limited space area, but I don't want to show that limited space, therefore an idea where something is placed behind the white logo is possible, but it needs to disappear without a harsh stop.

New contributor
kris is a new contributor to this site. Take care in asking for clarification, commenting, and answering. Check out our Code of Conduct.
6
  • Hi Kris - Does your company's brand have any other colors? And what is meant by the "limited space area", would you be able to share a screenshot?
    – Izquierdo
    2 days ago
  • Hi Kris, welcome to UX.Stackexchange. However, this question might be better suited for graphicdesign.stackexchange.com 2 days ago
  • Wow, fast answers - thank you both! I will try graphicdesign, greenforest thanks.
    – kris
    2 days ago
  • I can share a screenshot yes. This is our logo, but the time has come for it to need to be in a 600x180 limited space on a white background. gyazo.com/9c59bbdc5d49d93c4c4e87e5c085adcf
    – kris
    2 days ago
  • The problem is that 'MED' and the stick figure need to stay white. They look terrible in any other colour and it's become set in stone over the years. Other than slap a bevel and a drop shadow on it, I'm not sure what else we can do.
    – kris
    2 days ago

1 Answer 1

1

White-on-white, even with a drop shadow, is low in contrast and not recommended for accessibility reasons. Logos usually have variants for this reason - in your case, there might be a green and white version, an all-green version, an all-black version, and an all-white version. If the background absolutely must be white, you'd propose using the all-green or all-black logo.

Typically, though, organizations would rather change the color of their website background than use a variant logo. You might try making a few versions and seeing which ones are easiest for users to see and understand, then present the data to your stakeholders.

2
  • Thank you for this insightful answer! Unfortunately changing the colour of the website background is not an option. It's EBC for Amazon. Modules underneath it are wider than the space permitted for brand logo that sits on top. So it looks daft if we keep it overlaid on anything other than white. Might need to introduce an off-colour white, but we're not happy about it. Hindsight is a wonderful thing I guess, but we're stuck with it now.
    – kris
    2 days ago
  • If you’re able to alter the logo colors, I would strongly suggest a darker color (gray, black) in place of the white.
    – Izquierdo
    yesterday

Your Answer

kris is a new contributor. Be nice, and check out our Code of Conduct.

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.