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the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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2answers
31 views

How to best test different navigation titles

Does anyone have any experience testing navigation titles? I am having a hard time coming up with copy that is intuitive to the customer so that they know what the page encompasses before having to ...
2
votes
1answer
73 views

What should be the content of a post submitted form validation message

Say I have a form, I submitted it, and received an error. While each field with error is marked in a red frame and has an icon, and mouseover shows the exact reason for this error. should the ...
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0answers
47 views

What's the difference between copywritting and microcopy?

What's the difference between microcopy and ux writing? I think UX writing is just a parent topic for microcopy, but I'm not sure. From what I understand: UX writing: Is concerned with all aspects ...
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1answer
45 views

Difference between copy and microcopy, copywriting [closed]

I am an UX newbie, but I read a few articles and I keep stumbling upon words copy and microcopy. Can someone tell me what they are? Some practical example would be great. Also what is copywriting?
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3answers
112 views

Tech Writing: What to call list columns?

I'm currently re-writing some software documentation for users, and I'm stuck on how to label the columns on this page, which lists files that you've recently exported from the system, with various ...
2
votes
2answers
84 views

Home page to communicate two different services of equal importance

I understand that this could be a duplicate question, but I feel that none so far have answered mine. My client has two services, and he wants one website essentially split into two sections which ...
1
vote
4answers
155 views

Is it possible to measure pretentiousness of a word?

Content obviously plays a huge part in how a UI is perceived. A beautiful UI design with ugly words and phrasing will still be a bad outcome. I am currently debating if the word 'wanderlust' is too ...
1
vote
1answer
94 views

“Get 50 widgets free and $y thereafter” vs “$y, first 50 widgets free”

Is there any evidence that the order of this promotion copy matters? For example, let's say I want to give away 50 widgets for free and start charging $10/month thereafter. Which copy generally ...
0
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1answer
42 views

Microcopy - Is the CTA verb “See” in line with ADA?

I'm a UX copywriter on an agency design team with a corporate client. I keep on seeing View in their CTAs (other places, too), which is a little formal for our tone. See or some other verb seems ...
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3answers
118 views

What is the difference between “report spam” and “report abuse”?

In collaborative tools, users can sometimes leave inappropriate comments. Platforms try to deal with that by allowing users report inappropriate stuff. Google+ uses "report abuse", as a button in the ...
0
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2answers
90 views

How to deal with optional form step & call-to-actions?

Situation is as follows: A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
1
vote
3answers
69 views

Do you need to state the number of comments to load?

I'm working on a button that loads old comments in a commenting system. There are instances when hundreds or even thousands of comments need to be loaded. Would be be better to just say, "Load ...
1
vote
4answers
185 views

Error/ success messages: File not downloaded or File was not downloaded. The download was stopped or interrupted by another file download

Error/ success messages in web apps. Material design writing style, recommends to be simple and direct. Here's an example they give: The advice is easy to follow in one-sentence messages. But what ...
1
vote
4answers
173 views

Undo is “done” or “undone”?

After you click "undo" the action is either completed immediately or you see the percentage that shows the progress. I'm interested in the second case. As it might take some time to complete this ...
0
votes
2answers
74 views

Which is the proper grammatical structure of page titles? [closed]

We have a pages that are labeled inconsistently and I suggested that we use more affirmative syntax. "Manage Audiences" is a page title which reads poorly and doesn't sound right. "Audiences," is ...
0
votes
1answer
77 views

Most effective “free trial” button copy

Are there any studies comparing the click-through rate for various free trial button labels? For example "Start free 30-day trial" vs. "Try now".
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2answers
101 views

how to reduce content scrolling without reducing a story?

This is what I came up with: https://marvelapp.com/jjace4/screen/34738210 (summarized version) After finishing the page I got user feedback (design leaders from the UX community). The feedback that I ...
0
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2answers
37 views

“change subscription”, “manage subscription”, “pricing” how to name the button that leads to the pricing page?

Сontext: It's a web app. In your profile settings, there's a payments tab, where you can see your whole payment history neatly organized in a table. Above the table, there's a button. When you ...
1
vote
1answer
63 views

How to word the message before “Undo” button?

In our web-app's ui there's a few actions you can undo. For example, you can delete messages or comments. To do that you click delete next to it. Then, there's a message that informs that action was ...
0
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0answers
29 views

“please select” or “you must select”? [duplicate]

It's a web-app. Something like GitHub for translators. The user cannot proceed to the next action unless he selects some specified fields. In general, which phrasing is better to use? We have a ...
19
votes
7answers
4k views

“1 other” or “one other”?

It's used multiple times in the UI, in different lists, like: users in the dialogue, users in your project. Example: Tom, Bob, Linda, and 1 other. Tom, Bob, Linda, and one other. For all the other ...
1
vote
1answer
80 views

Should I use the word successfully in pop-up messages?

The workflow: User clicks on a button that triggers some action. On top of the screen appears a small pop-up that informs about the result of an action (successful or not). For example: New files ...
5
votes
3answers
1k views

What is the better thank you message, after user submits contact request? [closed]

After user submits some question or suggestion on the contact page he is redirected to the "Thank you page". Which is the better way to say thanks and tell how soon will they get their reply? (we, ...
3
votes
1answer
321 views

Should labels in forms follow the same grammar rules as titles

http://grammar.yourdictionary.com/capitalization/rules-for-capitalization-in-titles.html At the company I work at, we follow certain rules for capitalization in titles. But currently, we're having a ...
0
votes
1answer
1k views

How many characters can notifications have on iOS?

I'm writing guidelines for drafting notifications. Is there a hard number how many characters can be in a notification? I'm especially interested in compatibility with older iOS versions: Which limit ...
1
vote
1answer
23 views

Should definitions be shown in a list, if not all definitions are available for the list?

So I have a list of terms that all have different definitions, however some of those definitions have not be added to my system for various reasons. There is a debate going on whether it is more ...
0
votes
1answer
53 views

Microcopy - Upgrade Once / Lifetime Upgrade / One-time Upgrade

I have a freemium iOS only mobile app that i'm currently working on. The app give the user free limited access, and when the user requests access to a premium feature, I'm popping the option to ...
3
votes
1answer
139 views

How to explain that a feature is only “partially” secure?

Background I'm working on a mobile app for an institution that has a sharing functionality for documents that may contain private information. The user can send a document that exists in the app by ...
2
votes
2answers
244 views

Optimal Number of Bullet Points in Copy (Are odd numbers better than even numbers?)

When displaying bullet points in text or in a slide, is there an optimal number of bullet points? I remember some marketer telling me odd numbers 3 or 5 are better digested but can't find any ...
85
votes
21answers
17k views

How do we ensure our staff read instructions aloud?

As Jakob Nielsen demonstrated: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. We have a business application used by call ...
-1
votes
1answer
104 views

Is there away to Use Label Text instead of popup confirmation Message?

On Mobile app, I am going to try to decrease and avoid user clicks. My idea is to display text (some words) on same page and use a label instead of using a popup confirmation message. So, what is the ...
0
votes
2answers
64 views

Naming of automatic and semi-automatic software calculation function

I'm having trouble discerning how to name an auxiliary function/button in our software. The first already exists and essentially performs a one-click automatic calculation. The need is for a secondary ...
0
votes
1answer
40 views

places on ecommerce website where we can inject brand personality

what are some screens on an commerce website where we can inject brand personality, using visuals and copy e.g. https://www.pinterest.com/angstrm/fun-404-page/ is a typical example some other places ...
2
votes
2answers
80 views

“Contact support” button

What text alternative should I use for a contact support button?
 The motivation for this button shouldn't be to solve a problem, but to aid in the exploration of the software. 
I’m thinking of "need ...
4
votes
2answers
97 views

“Customer” or someting else?

Now designing an app for two sided market - for interpreters and their customers. So there would be two sections - for interpreters and for customers. I have stucked a little bit with the titles in ...
1
vote
1answer
78 views

User feedback on multiple removal from items list

Think about the Photoshop History Panel….
When I want to remove an item in the middle of the list, 
all of the subsequent items will be removed.
I have a list with this behavior - I don’t know if this ...
1
vote
1answer
151 views

Which is the most common symbol or abbreviation for the word “number”?

I'm fully aware of the numero sign (it's the default way in my language), but in English I have seen the numero sign, number sign, the no, num and numb. abbreviations and so on. For example, the ...
4
votes
1answer
57 views

How would one go about designing a linguistic tone in copywriting?

For example, a startup might have more of a conversational or playful tone, a law office might be more serious and straight to the point. Obviously this affects the users interpretation of the site. I ...
3
votes
1answer
63 views

Questions vs. Commands

Is there any consensus as to whether users respond better to prompts phrased in the form of a question or in the form of a command? For instance: "Which application would you like to run?" vs. "...
1
vote
2answers
125 views

What are good phrases for indicating “You'll also like” or “Other Recommended Content” [closed]

I've been asked by my boss to find out "the best" way to phrase the intro to cross-linked content (at the bottom of the page). What I know that he doesn't is there isn't necessarily a "best" way (it'...
2
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0answers
35 views

Why does a copyright on a website include? [duplicate]

I'm designing a new site and I take ideas from sites but mix them around a little bit. All companies have the copyright on their footer, what does the copyright include? For example, can you ...
0
votes
1answer
106 views

How to show brand & logo for every images on an E-Commerce website?

I am working for an E-Commerce website, the company sells goods Online and they took photos from goods and products. They work on it a lot and spend time and money and don't like other websites copy ...
1
vote
1answer
120 views

How well do users understand the word “Filter”?

How well do users understand the term “Filter” when used as the label for an interface control? Ideally the label would reflect specifically what you're filtering by - “date” or ”status” for example, ...
2
votes
0answers
58 views

Do you use the word “please” on your website? [duplicate]

We are developing a new product/website and one of our product managers said we should never use the word "please" either on our website or in our transactional emails. Personally, I disagree. We ...
8
votes
3answers
2k views

Made With Love in (somewhere) / Coded With (heart symbol) by (somebody) trend [closed]

In footers everywhere I'm seeing those lines that say "Made with love in San Francisco" or "Coded with (heart symbol) in New York", or some other variation. They seem to be really popular. My ...
1
vote
2answers
91 views

Is it okay to provide a signature in a confirmation box?

I'm providing counseling on an enterprise IT solution that delivers Windows security updates the way they want, and the message they want to use feels off. The system delivers a dialog box once ...
0
votes
2answers
101 views

Facets Categories: singular or plurals?

In labeling facets should the categories be plural or singular? Examples: years, authors, model, etc.?
2
votes
2answers
400 views

Acceptable pleasantry for ending transaction?

Today I was thinking of friendly way to end a transaction on my webpage. For the purpose of this question think of it as a standard receipt/confirmation page at the end of a shopping order. Most ...
21
votes
5answers
5k views

How to display different levels of importance?

On one of my projects I am currently trying to solve a problem of levels of importance. Due to technical reasons we need five levels of importance, which would be shown to the user in some abbreviated ...
8
votes
3answers
386 views

When is it better to use “You” versus using the user's name?

Currently we are designing a task management system that notifies users of current tasks they need to complete and about the status of tasks they have assigned. We are struggling with using "You" ...