Questions tagged [copywriting]

the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.

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2
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2answers
77 views

Cancel Dialog Text - Is the wording here confusing?

I have a dialog that comes up when someone cancels creating a new piece of data. They click cancel and the dialog says: I’m worried this is confusing. What do you think? Incase you can't see the ...
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1answer
85 views

Should acronyms be pluralized in navigation menu?

Should sidebar menu navigation links be pluralized if the item is an acronym? e.g. for a page where the user can manage a list of Local Area Networks / Wide Area Networks: LANs, WANs vs LAN, WAN I ...
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1answer
670 views

To hyphenate or not to hyphenate: Grammatically correct or aesthetically pleasing text?

Marketing is asking us (Development) to change some UI text to be grammatically incorrect. Specifically, they're basically asking to remove hyphens from compound adjectives (e.g., 'thirty-foot ...
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1answer
85 views

Academic degrees in forms

What form field labels tend to be used for pre-nominal and post-nominal academic titles in forms? Is e.g. "prenominal academic degree" used or is that too formal?
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8answers
9k views

No one is clicking my slide box popup - Can it be improved?

Earlier I asked when it the right time to prompt the visitor to opt in for web push notifications (they work on both PC and Android devices). I was just loading the default prompt and every day maybe ...
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1answer
51 views

What's the best way to present a feature as free, but only if requested

There's this feature we have that some customers really want. And we're going to be including it for free. However, from an economics perspective, there are a ton of savings to not having users use ...
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1answer
66 views

Best practice on Web Chat “not working right now” messaging

We are currently integrating a web chat functionality on a utilities website, where customers can query their bill, or changing plans etc. with their cellular bills. The web chat will sit top right on ...
0
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1answer
45 views

CTA label for mobile reporting page

I'm putting together a simple website that allows users to view football-related reports. Users are able to select from 4 report types (player, team, league, country). Depending on which report type ...
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2answers
40 views

How can user research fit into a copywriting team?

Our content based website has a team that is responsible for writing and maintaining the content. The team's work is often ad-hoc and small in scope with tight deadlines. The future roadmap is not ...
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3answers
1k views

How to label resources belonging to users in a two-sided marketplace?

I read great advice on “Your” vs “My” in user interfaces and 'My Account' or 'Your Account'? But neither deals with the special case of two-sided marketplaces. Example - airbnb clone Suppose a user ...
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2answers
72 views

“Donate a sum but allow me to take money back” - say shorter

The idea that the donor can take his or her funds back (unless he or she dies or like this or a set time in the future passes), to make it more appealing to donate. So, it is kinda bequest to a ...
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2answers
60 views

Which tone of voice sounds better for a feedback feature?

I'm designing a feedback feature that lets users give feedback on the website. This will be multistep. I'm trying to decide what kind of tone of voice should the buttons follow, as the content in the ...
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0answers
37 views

Getting feedback on the the service design element of a UX solution

I'm designing a feedback flow for a touch-less solution of a restaurant system. In this flow users are able to select any aspect they want to give feedback on. how would you address the service design ...
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2answers
103 views

"Manage Activity" or "Manage Volunteer"?

I stumbled upon a problem for copy writing, whether to display the copy write as "Manage Activities" or "Manage Volunteers". These two choices is supposed to be the replacement text in the pictures ...
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2answers
46 views

Forms: question vs. imperative mood

When prompting the user to choose from a set of options, which of the following 2 ways is best? "Select the payment methods you accept" [ ] Method 1 [ ] Method 2 [ ] Method 3 "Which payment ...
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2answers
863 views

Empty state design for serious brands

I'm designing some empty state screens for an airline/train travel app. I've looked at quite a few examples and what I noticed in most cases is some humour in the copy or some kind of characters are ...
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4answers
402 views

What are the overarching strategies or artefacts for improving UX of products

Not sure exactly how to phrase this question, but what would you consider overarching strategies or artefacts for improving UX of products in the long term. These would be maintained within team and ...
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2answers
103 views

What is standard app lexicon?

I'm developing a user manual for an app that controls some hardware. I need to walk the user through using the app to get it set up, adjust settings, and for general use. What is the standard app ...
2
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1answer
64 views

Useful label for message box cancel/close button

i'm reworking a message box that pops up when there was a specific error. In the title and description it tells the user what went wrong. In the improved version i will include 2 buttons (in the ...
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3answers
387 views

The psychology of 'none of the above'

I am working on a design for a formal registration service that demands users categorise themselves according to a closed list of options. The list is not exhaustive, so some users don't see an option ...
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2answers
101 views

Suitable label to opt-out of beta

My company is testing out a new writing recommendation tool that will help users write better blog posts. The recommendation panel will appear next to the "body" input field, which is one field in a ...
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1answer
127 views

A warm label for a feedback button

Hopefully, this is an appropriate question, if not, I'll delete it. I'm working on a new feature and it's been decided that we will include a slideout feedback panel, similar to Hotjar. Currently, ...
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3answers
104 views

How do I present 'negative' sounding information without discouraging the user?

Background I'm currently working on a project that essentially will become a website that guides the user to the optimal recruitment strategy for their specific hiring needs. Before displaying the ...
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1answer
80 views

How do you encourage deletion of something without putting the user off?

Scenario: A manager has access to her team members data on an internal system. She also has access to certain team members that have since moved to another role or under another manager. We want the ...
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1answer
77 views

Term used for notification on your device from a website

What would you call the notifications from a website on your laptops/desktops/tablets? A. Web notifications B. Desktop notifications C. Browser notifications
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2answers
76 views

How to better communicate change of name to existing users?

Our product has in the recent years grown and I think that to a new user, a different taxonomy would make more sense. The good thing is that we don't quite have too many existing users yet so I think ...
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2answers
245 views

Character to designate default list item

If I want to designate an item in a text-only list as default, is there some standard character or symbol that I can use? I considered using *, but it is commonly used to designate modified files, so ...
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1answer
58 views

Suitable header for search quicklinks

I'm working on a design for a site that helps users calculate how much tax they will have to pay for a given salary. I've included some quick links underneath the salary input, but I'm struggling to ...
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2answers
433 views

How to inform user that change will take time to reflect?

A form edit page works on the following logic: If number of changes made during edit > original inputs, it can take up to 30 days for the changes to be reflected on the UI. If the number of ...
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2answers
135 views

Should email-address be a fallback for salutation in e-mail, when there is no first name known?

So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave ...
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2answers
73 views

Keeping alert messages the same on desktop & native app

For a given alert/error message, a version that specified why it was happening and how it can be resolved tested the best on desktop. The current message is 173 characters long (including spaces). But ...
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2answers
142 views

Ask for donations vs ask for investments

I have created this site: https://crypto4ngo.org Project pages at the site ask to buy tokens (our own new cryptocurrency) by sending Ether (a kind of cryptocurrency) to a certain Ethereum address. I ...
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10answers
12k views

Should software refer to itself in the first-person, especially in error messages?

(I've searched this StackExchange site for posts relating to the use of first-person pronouns, but all I found concerned how to address the user and not the software, e.g. Form instructions/guidance - ...
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3answers
152 views

Is the noun "Trigger" a trigger-word to avoid?

In the document model for a rich messaging experience, my internal model is a hierarchy of Scenes and Nodes on them, with attached Triggers that invoke Actions. I'm exposing that hierarchy in a tree-...
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4answers
2k views

Periods in UX/UI microcopy?

What are your thoughts on where terminal punctuation should be used in microcopy? Titles, touts, and help text, error messages, bulleted lists… I tend to think periods only have a place in body text ...
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1answer
76 views

Link CTA to another page - Can it say "[Action] now"?

I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
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2answers
367 views

How to best test different navigation titles

Does anyone have any experience testing navigation titles? I am having a hard time coming up with copy that is intuitive to the customer so that they know what the page encompasses before having to ...
2
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1answer
109 views

What should be the content of a post submitted form validation message

Say I have a form, I submitted it, and received an error. While each field with error is marked in a red frame and has an icon, and mouseover shows the exact reason for this error. should the ...
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3answers
764 views

What's the difference between copywritting and microcopy?

What's the difference between microcopy and ux writing? I think UX writing is just a parent topic for microcopy, but I'm not sure. From what I understand: UX writing: Is concerned with all aspects ...
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1answer
519 views

Difference between copy and microcopy, copywriting [closed]

I am an UX newbie, but I read a few articles and I keep stumbling upon words copy and microcopy. Can someone tell me what they are? Some practical example would be great. Also what is copywriting?
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4answers
140 views

Tech Writing: What to call list columns?

I'm currently re-writing some software documentation for users, and I'm stuck on how to label the columns on this page, which lists files that you've recently exported from the system, with various ...
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2answers
103 views

Home page to communicate two different services of equal importance

I understand that this could be a duplicate question, but I feel that none so far have answered mine. My client has two services, and he wants one website essentially split into two sections which ...
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4answers
174 views

Is it possible to measure pretentiousness of a word?

Content obviously plays a huge part in how a UI is perceived. A beautiful UI design with ugly words and phrasing will still be a bad outcome. I am currently debating if the word 'wanderlust' is too ...
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1answer
101 views

"Get 50 widgets free and $y thereafter" vs "$y, first 50 widgets free"

Is there any evidence that the order of this promotion copy matters? For example, let's say I want to give away 50 widgets for free and start charging $10/month thereafter. Which copy generally ...
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1answer
164 views

Microcopy - Is the CTA verb "See" in line with ADA?

I'm a UX copywriter on an agency design team with a corporate client. I keep on seeing View in their CTAs (other places, too), which is a little formal for our tone. See or some other verb seems ...
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3answers
927 views

What is the difference between "report spam" and "report abuse"?

In collaborative tools, users can sometimes leave inappropriate comments. Platforms try to deal with that by allowing users report inappropriate stuff. Google+ uses "report abuse", as a button in the ...
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2answers
275 views

How to deal with optional form step & call-to-actions?

Situation is as follows: A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
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3answers
84 views

Do you need to state the number of comments to load?

I'm working on a button that loads old comments in a commenting system. There are instances when hundreds or even thousands of comments need to be loaded. Would be be better to just say, "Load ...
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4answers
2k views

Error/ success messages: File not downloaded or File was not downloaded. The download was stopped or interrupted by another file download

Error/ success messages in web apps. Material design writing style, recommends to be simple and direct. Here's an example they give: The advice is easy to follow in one-sentence messages. But what ...
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4answers
248 views

Undo is "done" or "undone"?

After you click "undo" the action is either completed immediately or you see the percentage that shows the progress. I'm interested in the second case. As it might take some time to complete this ...

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