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Questions tagged [copywriting]

the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.

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1 answer
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Advice on personal portfolio landing page

I am a product designer and I have worked on several B2B SaaS products last six years. The problem is that these products already had a brand. So I am not an expert on branding and marketing something ...
Bluebug's user avatar
  • 326
1 vote
1 answer
58 views

Register or Registration For a B2B Sign page

I want to assess the use of the word Registration vs Register on sign up pages. Is there a consensus or research done on this? Thank you
jeancode's user avatar
  • 225
2 votes
1 answer
121 views

Is the word "loading" user-friendly?

Working on a feature for our app that tells the user when the app is loading. We want to include a loading spinner icon, and I think accompanying the icon with just the word "Loading" is ...
paperbackumbrella's user avatar
1 vote
1 answer
61 views

In which ways is bending French grammar for titles acceptable [closed]

I am copywriting for an app that also includes French as a language. According to official writing guidelines, grammar may be wrong for the sake of brevity, e.g. instead of saying "Would you like ...
Sarah Multitasker's user avatar
1 vote
4 answers
122 views

Appropriate button copy if the user wants sales to contact them

We're integrating our app with another app via an iFrame. In the "parent" app, the user would already be logged-in before they can download our app. So ie, we would already have their ...
M Bo's user avatar
  • 1,394
1 vote
1 answer
89 views

Label placement on filters

Why almost all filters I find have their labels inside, as a placeholder? When the users select a value they lose context since the label is no longer visible. Isn't it a better option to put the ...
Danielst's user avatar
  • 371
0 votes
2 answers
130 views

"Relative date" as opposed to... what?

I'm thinking about a UI that allows users to pick an option between a day relative to "today" (and "today" moves), and an absolute date (E.g. August 20). What are good short non-...
tylertrotter's user avatar
0 votes
0 answers
11 views

Example vs prompt question for placeholder copy [duplicate]

I am often torn whenever I have to write a placeholder copy for form fields, especially if it is a long text box where we want to encourage users to elaborate their points (e.g. reviews, feedback, etc....
xdlrfxd's user avatar
5 votes
1 answer
865 views

Commonly used copy for private and public sections

We're working on a video conferencing platform that allows users to upload private and public files. What copy is typically used for public and private sections? Below are some ideas: Viewable by ...
M Bo's user avatar
  • 1,394
2 votes
3 answers
74 views

How to communicate that a player has disconnected from the match, but can still return?

I have a multiplayer game with a built-in chat panel and when a player formally exits the game (such that it is permanent), a message in the chat says X has left the game. I'd like to also show a ...
temporary_user_name's user avatar
1 vote
1 answer
127 views

Appropriate copy that is not offensive to the user

We currently have a marketplace that allows our users to claim job postings. Once the user claims the job, they are automatically assigned to it. Some users are flagged because of previous bad ...
M Bo's user avatar
  • 1,394
0 votes
3 answers
157 views

Where should we place a "New Item" link

Context: In the "Returns" details page we have a form where we can add Items, that items represent what we want to send back(return) eg. 1pen and 2 notebook. So I have a list of "n"...
Miguel Marques's user avatar
1 vote
3 answers
66 views

Microcopy for conditional options

I am designing a chart where users can select a basket of products, and then view the prices for their selected items in a particular country. Using a dropdown, users can select which country they ...
zYzX's user avatar
  • 11
4 votes
0 answers
59 views

Assigning workflows on folders

I'm working on a rewrite of our Workflow feature. Workflows are optional, and you can apply workflows only on folders. Folders start with no workflows assigned to them. A folder can be a part of only ...
Karmen Rovšnik's user avatar
2 votes
1 answer
559 views

Any UX implications: Smart quotes and apostrophes when pasting from Word?

I have a question that I've found very little info on and it's only lately I've begun to become more curious about it. Our web team normally copies content from Word into a CMS to update the website. ...
user2276325's user avatar
0 votes
2 answers
123 views

What do you call the element in the orange box?

Wondering what's this part is called in design. Also the string in the orange box is not included in the email content when you open the email. How this string is created? Generated automatically? ...
Q.X's user avatar
  • 13
0 votes
3 answers
114 views

Which version gives a clear affordance on what happens when clicked?

I'm designing a drill-down chart that allows users to analyze meter readings at various locations in a factory. They are able to isolate a single location and see trends of the readings over time. The ...
Blue Ocean's user avatar
  • 10.7k
0 votes
2 answers
51 views

Revoking an invite - should confirmation banner be red or green?

I'm working on a feature where a user can send/invite other people to their organization: The user can opt to revoke the invite. Once this action has been done, I'd like to display a confirmation ...
M Bo's user avatar
  • 1,394
-1 votes
1 answer
80 views

What's good copy to indicate addition, deletion and updation of employee data?

We are creating a section in the our software that shows all the addition of new employees, deletion of employees who left the company and updates in the personal details of any employees. I am not ...
Ankit Agrawal's user avatar
3 votes
2 answers
369 views

How do you localize the {verb} + {noun} pattern?

By example, if we take [Resend confirmation email], how would you localize that for Germany? [Bestätigungsmail erneut senden] (noun + verb)? Are there design guidelines available online?
user3561767's user avatar
3 votes
2 answers
204 views

Cancel Dialog Text - Is the wording here confusing?

I have a dialog that comes up when someone cancels creating a new piece of data. They click cancel and the dialog says: I’m worried this is confusing. What do you think? Incase you can't see the ...
sketch_uzer's user avatar
2 votes
1 answer
107 views

Should acronyms be pluralized in navigation menu?

Should sidebar menu navigation links be pluralized if the item is an acronym? e.g. for a page where the user can manage a list of Local Area Networks / Wide Area Networks: LANs, WANs vs LAN, WAN I ...
cgtk's user avatar
  • 461
4 votes
1 answer
1k views

To hyphenate or not to hyphenate: Grammatically correct or aesthetically pleasing text?

Marketing is asking us (Development) to change some UI text to be grammatically incorrect. Specifically, they're basically asking to remove hyphens from compound adjectives (e.g., 'thirty-foot ...
tvanc's user avatar
  • 143
1 vote
1 answer
286 views

Academic degrees in forms

What form field labels tend to be used for pre-nominal and post-nominal academic titles in forms? Is e.g. "prenominal academic degree" used or is that too formal?
Tin Man's user avatar
  • 2,814
29 votes
8 answers
9k views

No one is clicking my slide box popup - Can it be improved?

Earlier I asked when it the right time to prompt the visitor to opt in for web push notifications (they work on both PC and Android devices). I was just loading the default prompt and every day maybe ...
thenondeveloper's user avatar
1 vote
1 answer
62 views

What's the best way to present a feature as free, but only if requested

There's this feature we have that some customers really want. And we're going to be including it for free. However, from an economics perspective, there are a ton of savings to not having users use ...
Mushfiq's user avatar
-1 votes
1 answer
71 views

Best practice on Web Chat “not working right now” messaging

We are currently integrating a web chat functionality on a utilities website, where customers can query their bill, or changing plans etc. with their cellular bills. The web chat will sit top right on ...
Mushfiq's user avatar
0 votes
1 answer
81 views

CTA label for mobile reporting page

I'm putting together a simple website that allows users to view football-related reports. Users are able to select from 4 report types (player, team, league, country). Depending on which report type ...
tbonejenkins's user avatar
1 vote
2 answers
46 views

How can user research fit into a copywriting team?

Our content based website has a team that is responsible for writing and maintaining the content. The team's work is often ad-hoc and small in scope with tight deadlines. The future roadmap is not ...
jsa's user avatar
  • 113
10 votes
3 answers
1k views

How to label resources belonging to users in a two-sided marketplace?

I read great advice on “Your” vs “My” in user interfaces and 'My Account' or 'Your Account'? But neither deals with the special case of two-sided marketplaces. Example - airbnb clone Suppose a user ...
stevec's user avatar
  • 289
-2 votes
2 answers
79 views

“Donate a sum but allow me to take money back” - say shorter

The idea that the donor can take his or her funds back (unless he or she dies or like this or a set time in the future passes), to make it more appealing to donate. So, it is kinda bequest to a ...
porton's user avatar
  • 211
0 votes
2 answers
78 views

Which tone of voice sounds better for a feedback feature?

I'm designing a feedback feature that lets users give feedback on the website. This will be multistep. I'm trying to decide what kind of tone of voice should the buttons follow, as the content in the ...
Blue Ocean's user avatar
  • 10.7k
0 votes
1 answer
49 views

Getting feedback on the the service design element of a UX solution

I'm designing a feedback flow for a touch-less solution of a restaurant system. In this flow users are able to select any aspect they want to give feedback on. how would you address the service design ...
Blue Ocean's user avatar
  • 10.7k
2 votes
2 answers
103 views

"Manage Activity" or "Manage Volunteer"?

I stumbled upon a problem for copy writing, whether to display the copy write as "Manage Activities" or "Manage Volunteers". These two choices is supposed to be the replacement text in the pictures ...
Denny Pradipta's user avatar
1 vote
2 answers
62 views

Forms: question vs. imperative mood

When prompting the user to choose from a set of options, which of the following 2 ways is best? "Select the payment methods you accept" [ ] Method 1 [ ] Method 2 [ ] Method 3 "Which payment ...
Seu Madruga's user avatar
9 votes
2 answers
1k views

Empty state design for serious brands

I'm designing some empty state screens for an airline/train travel app. I've looked at quite a few examples and what I noticed in most cases is some humour in the copy or some kind of characters are ...
Blue Ocean's user avatar
  • 10.7k
5 votes
4 answers
494 views

What are the overarching strategies or artefacts for improving UX of products

Not sure exactly how to phrase this question, but what would you consider overarching strategies or artefacts for improving UX of products in the long term. These would be maintained within team and ...
Blue Ocean's user avatar
  • 10.7k
1 vote
2 answers
106 views

What is standard app lexicon?

I'm developing a user manual for an app that controls some hardware. I need to walk the user through using the app to get it set up, adjust settings, and for general use. What is the standard app ...
Davbog's user avatar
  • 656
2 votes
1 answer
129 views

Useful label for message box cancel/close button

i'm reworking a message box that pops up when there was a specific error. In the title and description it tells the user what went wrong. In the improved version i will include 2 buttons (in the ...
Blue Ocean's user avatar
  • 10.7k
7 votes
3 answers
453 views

The psychology of 'none of the above'

I am working on a design for a formal registration service that demands users categorise themselves according to a closed list of options. The list is not exhaustive, so some users don't see an option ...
Will TURNER's user avatar
1 vote
2 answers
141 views

Suitable label to opt-out of beta

My company is testing out a new writing recommendation tool that will help users write better blog posts. The recommendation panel will appear next to the "body" input field, which is one field in a ...
Ulysses86's user avatar
3 votes
1 answer
373 views

A warm label for a feedback button

Hopefully, this is an appropriate question, if not, I'll delete it. I'm working on a new feature and it's been decided that we will include a slideout feedback panel, similar to Hotjar. Currently, ...
Ulysses86's user avatar
1 vote
3 answers
108 views

How do I present 'negative' sounding information without discouraging the user?

Background I'm currently working on a project that essentially will become a website that guides the user to the optimal recruitment strategy for their specific hiring needs. Before displaying the ...
izaqski's user avatar
  • 21
1 vote
1 answer
93 views

How do you encourage deletion of something without putting the user off?

Scenario: A manager has access to her team members data on an internal system. She also has access to certain team members that have since moved to another role or under another manager. We want the ...
Calum's user avatar
  • 494
0 votes
1 answer
80 views

Term used for notification on your device from a website

What would you call the notifications from a website on your laptops/desktops/tablets? A. Web notifications B. Desktop notifications C. Browser notifications
Apoorva Savant's user avatar
0 votes
2 answers
82 views

How to better communicate change of name to existing users?

Our product has in the recent years grown and I think that to a new user, a different taxonomy would make more sense. The good thing is that we don't quite have too many existing users yet so I think ...
Ashwin Nepal's user avatar
3 votes
2 answers
389 views

Character to designate default list item

If I want to designate an item in a text-only list as default, is there some standard character or symbol that I can use? I considered using *, but it is commonly used to designate modified files, so ...
riot_starter's user avatar
0 votes
1 answer
72 views

Suitable header for search quicklinks

I'm working on a design for a site that helps users calculate how much tax they will have to pay for a given salary. I've included some quick links underneath the salary input, but I'm struggling to ...
tbonejenkins's user avatar
1 vote
2 answers
1k views

How to inform user that change will take time to reflect?

A form edit page works on the following logic: If number of changes made during edit > original inputs, it can take up to 30 days for the changes to be reflected on the UI. If the number of ...
Ashwin Nepal's user avatar
2 votes
2 answers
180 views

Should email-address be a fallback for salutation in e-mail, when there is no first name known?

So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave ...
Rick P's user avatar
  • 550

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