Questions tagged [copywriting]

the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.

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Assigning workflows on folders

I'm working on a rewrite of our Workflow feature. Workflows are optional, and you can apply workflows only on folders. Folders start with no workflows assigned to them. A folder can be a part of only ...
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2 votes
1 answer
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Any UX implications: Smart quotes and apostrophes when pasting from Word?

I have a question that I've found very little info on and it's only lately I've begun to become more curious about it. Our web team normally copies content from Word into a CMS to update the website. ...
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What do you call the element in the orange box?

Wondering what's this part is called in design. Also the string in the orange box is not included in the email content when you open the email. How this string is created? Generated automatically? ...
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Which version gives a clear affordance on what happens when clicked?

I'm designing a drill-down chart that allows users to analyze meter readings at various locations in a factory. They are able to isolate a single location and see trends of the readings over time. The ...
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2 answers
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Revoking an invite - should confirmation banner be red or green?

I'm working on a feature where a user can send/invite other people to their organization: The user can opt to revoke the invite. Once this action has been done, I'd like to display a confirmation ...
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What's good copy to indicate addition, deletion and updation of employee data?

We are creating a section in the our software that shows all the addition of new employees, deletion of employees who left the company and updates in the personal details of any employees. I am not ...
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3 votes
2 answers
331 views

How do you localize the {verb} + {noun} pattern?

By example, if we take [Resend confirmation email], how would you localize that for Germany? [Bestätigungsmail erneut senden] (noun + verb)? Are there design guidelines available online?
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Cancel Dialog Text - Is the wording here confusing?

I have a dialog that comes up when someone cancels creating a new piece of data. They click cancel and the dialog says: I’m worried this is confusing. What do you think? Incase you can't see the ...
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2 votes
1 answer
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Should acronyms be pluralized in navigation menu?

Should sidebar menu navigation links be pluralized if the item is an acronym? e.g. for a page where the user can manage a list of Local Area Networks / Wide Area Networks: LANs, WANs vs LAN, WAN I ...
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4 votes
1 answer
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To hyphenate or not to hyphenate: Grammatically correct or aesthetically pleasing text?

Marketing is asking us (Development) to change some UI text to be grammatically incorrect. Specifically, they're basically asking to remove hyphens from compound adjectives (e.g., 'thirty-foot ...
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1 answer
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Academic degrees in forms

What form field labels tend to be used for pre-nominal and post-nominal academic titles in forms? Is e.g. "prenominal academic degree" used or is that too formal?
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29 votes
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No one is clicking my slide box popup - Can it be improved?

Earlier I asked when it the right time to prompt the visitor to opt in for web push notifications (they work on both PC and Android devices). I was just loading the default prompt and every day maybe ...
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What's the best way to present a feature as free, but only if requested

There's this feature we have that some customers really want. And we're going to be including it for free. However, from an economics perspective, there are a ton of savings to not having users use ...
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-1 votes
1 answer
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Best practice on Web Chat “not working right now” messaging

We are currently integrating a web chat functionality on a utilities website, where customers can query their bill, or changing plans etc. with their cellular bills. The web chat will sit top right on ...
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1 answer
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CTA label for mobile reporting page

I'm putting together a simple website that allows users to view football-related reports. Users are able to select from 4 report types (player, team, league, country). Depending on which report type ...
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2 answers
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How can user research fit into a copywriting team?

Our content based website has a team that is responsible for writing and maintaining the content. The team's work is often ad-hoc and small in scope with tight deadlines. The future roadmap is not ...
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10 votes
3 answers
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How to label resources belonging to users in a two-sided marketplace?

I read great advice on “Your” vs “My” in user interfaces and 'My Account' or 'Your Account'? But neither deals with the special case of two-sided marketplaces. Example - airbnb clone Suppose a user ...
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-2 votes
2 answers
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“Donate a sum but allow me to take money back” - say shorter

The idea that the donor can take his or her funds back (unless he or she dies or like this or a set time in the future passes), to make it more appealing to donate. So, it is kinda bequest to a ...
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2 answers
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Which tone of voice sounds better for a feedback feature?

I'm designing a feedback feature that lets users give feedback on the website. This will be multistep. I'm trying to decide what kind of tone of voice should the buttons follow, as the content in the ...
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Getting feedback on the the service design element of a UX solution

I'm designing a feedback flow for a touch-less solution of a restaurant system. In this flow users are able to select any aspect they want to give feedback on. how would you address the service design ...
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2 votes
2 answers
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"Manage Activity" or "Manage Volunteer"?

I stumbled upon a problem for copy writing, whether to display the copy write as "Manage Activities" or "Manage Volunteers". These two choices is supposed to be the replacement text in the pictures ...
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1 vote
2 answers
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Forms: question vs. imperative mood

When prompting the user to choose from a set of options, which of the following 2 ways is best? "Select the payment methods you accept" [ ] Method 1 [ ] Method 2 [ ] Method 3 "Which payment ...
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9 votes
2 answers
924 views

Empty state design for serious brands

I'm designing some empty state screens for an airline/train travel app. I've looked at quite a few examples and what I noticed in most cases is some humour in the copy or some kind of characters are ...
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5 votes
4 answers
420 views

What are the overarching strategies or artefacts for improving UX of products

Not sure exactly how to phrase this question, but what would you consider overarching strategies or artefacts for improving UX of products in the long term. These would be maintained within team and ...
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1 vote
2 answers
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What is standard app lexicon?

I'm developing a user manual for an app that controls some hardware. I need to walk the user through using the app to get it set up, adjust settings, and for general use. What is the standard app ...
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2 votes
1 answer
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Useful label for message box cancel/close button

i'm reworking a message box that pops up when there was a specific error. In the title and description it tells the user what went wrong. In the improved version i will include 2 buttons (in the ...
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7 votes
3 answers
400 views

The psychology of 'none of the above'

I am working on a design for a formal registration service that demands users categorise themselves according to a closed list of options. The list is not exhaustive, so some users don't see an option ...
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1 vote
2 answers
109 views

Suitable label to opt-out of beta

My company is testing out a new writing recommendation tool that will help users write better blog posts. The recommendation panel will appear next to the "body" input field, which is one field in a ...
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2 votes
1 answer
156 views

A warm label for a feedback button

Hopefully, this is an appropriate question, if not, I'll delete it. I'm working on a new feature and it's been decided that we will include a slideout feedback panel, similar to Hotjar. Currently, ...
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1 vote
3 answers
104 views

How do I present 'negative' sounding information without discouraging the user?

Background I'm currently working on a project that essentially will become a website that guides the user to the optimal recruitment strategy for their specific hiring needs. Before displaying the ...
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1 vote
1 answer
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How do you encourage deletion of something without putting the user off?

Scenario: A manager has access to her team members data on an internal system. She also has access to certain team members that have since moved to another role or under another manager. We want the ...
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1 answer
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Term used for notification on your device from a website

What would you call the notifications from a website on your laptops/desktops/tablets? A. Web notifications B. Desktop notifications C. Browser notifications
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2 answers
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How to better communicate change of name to existing users?

Our product has in the recent years grown and I think that to a new user, a different taxonomy would make more sense. The good thing is that we don't quite have too many existing users yet so I think ...
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3 votes
2 answers
260 views

Character to designate default list item

If I want to designate an item in a text-only list as default, is there some standard character or symbol that I can use? I considered using *, but it is commonly used to designate modified files, so ...
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0 votes
1 answer
58 views

Suitable header for search quicklinks

I'm working on a design for a site that helps users calculate how much tax they will have to pay for a given salary. I've included some quick links underneath the salary input, but I'm struggling to ...
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1 vote
2 answers
489 views

How to inform user that change will take time to reflect?

A form edit page works on the following logic: If number of changes made during edit > original inputs, it can take up to 30 days for the changes to be reflected on the UI. If the number of ...
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2 votes
2 answers
142 views

Should email-address be a fallback for salutation in e-mail, when there is no first name known?

So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave ...
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1 vote
2 answers
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Keeping alert messages the same on desktop & native app

For a given alert/error message, a version that specified why it was happening and how it can be resolved tested the best on desktop. The current message is 173 characters long (including spaces). But ...
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0 votes
2 answers
143 views

Ask for donations vs ask for investments

I have created this site: https://crypto4ngo.org Project pages at the site ask to buy tokens (our own new cryptocurrency) by sending Ether (a kind of cryptocurrency) to a certain Ethereum address. I ...
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67 votes
10 answers
12k views

Should software refer to itself in the first-person, especially in error messages?

(I've searched this StackExchange site for posts relating to the use of first-person pronouns, but all I found concerned how to address the user and not the software, e.g. Form instructions/guidance - ...
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3 answers
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Is the noun "Trigger" a trigger-word to avoid?

In the document model for a rich messaging experience, my internal model is a hierarchy of Scenes and Nodes on them, with attached Triggers that invoke Actions. I'm exposing that hierarchy in a tree-...
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5 votes
4 answers
2k views

Periods in UX/UI microcopy?

What are your thoughts on where terminal punctuation should be used in microcopy? Titles, touts, and help text, error messages, bulleted lists… I tend to think periods only have a place in body text ...
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1 answer
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Link CTA to another page - Can it say "[Action] now"?

I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
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1 vote
2 answers
388 views

How to best test different navigation titles

Does anyone have any experience testing navigation titles? I am having a hard time coming up with copy that is intuitive to the customer so that they know what the page encompasses before having to ...
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2 votes
1 answer
110 views

What should be the content of a post submitted form validation message

Say I have a form, I submitted it, and received an error. While each field with error is marked in a red frame and has an icon, and mouseover shows the exact reason for this error. should the ...
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1 vote
3 answers
846 views

What's the difference between copywritting and microcopy?

What's the difference between microcopy and ux writing? I think UX writing is just a parent topic for microcopy, but I'm not sure. From what I understand: UX writing: Is concerned with all aspects ...
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0 votes
1 answer
556 views

Difference between copy and microcopy, copywriting [closed]

I am an UX newbie, but I read a few articles and I keep stumbling upon words copy and microcopy. Can someone tell me what they are? Some practical example would be great. Also what is copywriting?
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2 votes
4 answers
140 views

Tech Writing: What to call list columns?

I'm currently re-writing some software documentation for users, and I'm stuck on how to label the columns on this page, which lists files that you've recently exported from the system, with various ...
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2 votes
2 answers
105 views

Home page to communicate two different services of equal importance

I understand that this could be a duplicate question, but I feel that none so far have answered mine. My client has two services, and he wants one website essentially split into two sections which ...
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1 vote
4 answers
176 views

Is it possible to measure pretentiousness of a word?

Content obviously plays a huge part in how a UI is perceived. A beautiful UI design with ugly words and phrasing will still be a bad outcome. I am currently debating if the word 'wanderlust' is too ...
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