Questions tagged [e-commerce]

trading goods or services over the internet.

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1answer
28 views

Can you advise a better way to display a popover of catalog items?

I have a catalog that I need to show full on one page. The catalog contains categories, subcategories, and items (5-12 items inside a subcategory). That's what it looks like (please, see the attached ...
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0answers
207 views

What is the recommended Type Scale for E-commerce sites?

I'm a designer, working on a project to redesign an E-commerce site. To improve readability, I would like to increase the font size as well as white space etc. I would like to use a Type scale to ...
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0answers
16 views

ecommerce autocomplete with long values

I'm working on an autocomplete that has really long product titles. Having it extend beyond the search bar width is certainly ugly, but is it the best experience? Otherwise, maybe cap the max-width ...
1
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1answer
55 views

Data-driven design vs. Natural behaviour

Background The current client I am working with is in the vacation property space. Our naming terminology is similar to general e-commerce . We have currently taken a different approach on our ...
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1answer
87 views

Do you think is it a good idea to keep the user on a same tab when refreshing the page?

Do you think is it nice to have or necesary as user expects to stay in the same tab in a navigation when refreshing the page? Here is a demonstration and the link for the tabs:
2
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3answers
83 views

How to group the delivery slots in the checkout?

I'm working on the online grocery shop, flexible delivery option is one of its key strengths. This interaction happens as the step of the checkout process. I'm thinking of 2 options. A. The buttons ...
1
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3answers
155 views

Should I use real world images in e-commerce?

I work in a skincare company and I lately came into a discussion about whether our E-Commerce images should be representing the real dimension of containers or a scale of them (200 ml, 100 ml, 50 ml). ...
1
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2answers
186 views

What UX design patterns are suited for displaying a catalog online?

Since many years we are using a product catalog (print) with many products in it, but since it costs a lot of money to print and send it to our customers, we slowly want to move from a physical ...
1
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1answer
184 views

What the best “Add To Cart” button action?

In which situation should I choose each of the alternative bellows? After click on "Add To Cart" Button: 1. Keep on the current page, make animation on the "Add to cart" button to show the item was ...
1
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1answer
220 views

Why online chat is so invasive?

I analysed the statistics to remove chat from the e-commerce but the online chat has a lot of conversions. On the other side, it is so invasive and absolute boring for customers that don't need or won'...
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2answers
98 views

What's the best empty basket page/message for e-commerce?

I'm looking for e-commerce experience and I really think that just show a message saying your cart is empty is so boring. I feel that we must show something more interactive for the users. What's the ...
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1answer
63 views

Ecommerce showing products on landing page: horizontal scroll VS blocks

What are the arguments for and against blocks vs horizontal scrolling on a ecommerce page? Below are two examples, one from amazon and one from bestbuy
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3answers
227 views

Why add a progress bar on the shopping cart?

10 years ago it was common to see a progress bar on the shopping cart. Nowadays is not so common. Why? Are we still needing to add progress bar on shopping carts? My new shopping cart template.
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1answer
42 views

Adding the FAQ on the checkout is a good action?

Adding the FAQ on the bottom of the checkout page is a good action? This could affect my conversion rate positively or negatively? I'm thinking to do it because some customers have doubts before ...
3
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2answers
169 views

Do I need “Continue Shopping” button on the shopping cart?

I did read a lot about shopping cart page this week and everywhere people insist to say: Add continue buying button on your basket to reduce the abandonment. The button "continue shopping" is an ...
0
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1answer
64 views

When should the inventory be updated [closed]

In a cart-based e-commerce website, users can add products to their basket and there can be a delay between that and the actual checkout. Considering multiple people can add products to their basket ...
0
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2answers
121 views

Best place to show a confirmation modal in a purchase flow

So, I'm working on an insurance ecommerce and would like to get input on where to show a confirmation modal. Let's say I am in the summary page, and there's a "Change Plan" button to choose another ...
0
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2answers
188 views

How to display multiple prices on e-commerce?

At my eCommerce site, I need to show 5 different price information. And is difficult to think different as I have already tried some alternatives. I need to show - "was/old price" [RRP (suggested by ...
1
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0answers
31 views

Ecommerce - Effectively display sale on a product swatch

Is there an effective way of displaying a sale on a product swatch which is universally recognizable? I have read the following NN article, which suggests icon and color are the best way of ...
0
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1answer
29 views

Are dismissible banners acceptable UI for purchase confirmations?

Here's some context: A user on a Free account is editing a draft in our text editor. To be able to publish the draft (they get auto-saved), they need to purchase a plan. When they click on the "...
0
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1answer
86 views

Usage of colors and background - Header and Footer | eCommerce

Are there any key UX research references for the usage of colours on an ecommerce website? Looking for any research data so that we can make objective decisions. Our brand colour is a Deep orange and ...
1
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1answer
75 views

Should you offer users an option to clear their basket themselves?

We're looking at adding this functionality to our basket to allow users to clear all products in their basket. Is this standard practice or is a 'Save for later' button or wish list function a better ...
2
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2answers
163 views

Radio Buttons When There's Only One Selection

I am designing for a e-commerce website that sells eTextbooks. I am trying to figure out if we need to have a default select state for products that have only one option available versus multiple ...
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3answers
113 views

In e-commerce, why is the number of items a filter returns needed?

For clarity, I'm referring to the faded numbers in parenthesis. My reasoning is that if a user wants to filter his selection, he will do it based on his/her need and not based on the number of ...
1
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4answers
112 views

Asking users feedback after the checkout drop

I'm working on the e-commerce checkout experience and the GA shows we have quite a big drop-off rate. I assume, the users often don't finish the checkout process, but just add the items to the cart ...
3
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2answers
144 views

Asking user to login in the middle of a purchase in a website used years ago

If a visitor tries to make a purchase on an website from which they made a purchase maybe a few years ago, during checkout it might happen that the user does not remember he has an account and as I ...
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2answers
127 views

Canonical web page layout articles

I need scientific works or articles about canonical layout forms used in e-commerce shops, something about prototyping and trying them on a real audience. Maybe can you lead me were I can found ...
1
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2answers
96 views

Where is the best place in a checkout flow to ask users to save the payment method?

In a checkout process, I need to show an option for the user to save their payment method info, to pay faster next time. Only registered users can save this info, so if a user wants to save they ...
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1answer
84 views

How to handle users editing the amount they want to pay

I am currently working on a payment form. It's absolutely required that our users are allowed to edit the amount they want to pay. Currently, the way I am handling this is to have an editable '...
91
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8answers
16k views

Pricing Plans, Why always 3 options? [closed]

This coincidence is too frequent to be one; many online services - and probably offline too - provide a pricing options that look like: The frequency of 3+ "recommended options" is too high. It ...
0
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1answer
316 views

Where to put a search filter checkbox left or right side?

I have a search filters design for an eCommerce website, I wonder where should I put the checkbox of each filter? Any suggestion in terms of the usability and user experience?
2
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3answers
75 views

Proper wording for purchase button on mixed service/product acquisition process

I need to create a button that will actually finish a purchase process. Like "Buy Now" , or "Create Membership", or simply "Submit" (eeeew!) Now, my problem is that in this process you won't actually ...
0
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1answer
89 views

Why do coupon/deal sites open the merchant's homepage after revealing a coupon code?

This is something which has always annoyed me a lot and also confused me from a UX standpoint. It stands out to me as an example of a very poor UX decision that I see constantly. When I'm browsing an ...
2
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6answers
342 views

Addresses in Checkout Steps

So I faced a certain challenge and that is address management in checkout steps, apart from the ability to add an address and edit one. The question comes in two folds : Should a customer be able ...
1
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1answer
133 views

Best practice for checkout process where users need to meet certain criteria to make purchase?

In a multi-step checkout process, what's the best practice for basically filtering out people who do not meet 3-4 certain criteria for purchase? One criteria is country of residence for example. So ...
3
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2answers
290 views

Why some users buy a product with higher price?

I recently talked to a person who is a supplier for an E-commerce website. In this website suppliers can provide their products at the price they choose. So it is probable that a specific product is ...
1
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2answers
131 views

Why user mostly drops from shipping address page in checkout?

We have a 4 step checkout process in our ecommerce website. Login/Signup Shipping Address Delivery date and special instructions Payment Here we have a checkout conversion of around 40%. Means if ...
1
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2answers
102 views

Alternative quantity selection - cognitive load & space problem

I am working on a product where users are ordering rather large quantities. Or even better said: The amount that people buy varies wildly. Some order a lot, some a bit less. We are aiming at adding ...
1
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1answer
138 views

Helpfulnes of reviews: Why does Amazon or Steam not show the number of unhelpful ratings of a review? [closed]

From my own experience I found the ratio between helpful and unhelpful reviews to be hugely important to assess how much I could trust / consider a review. I noticed that Amazon and also the Steam ...
0
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2answers
73 views

Best way to notify that a product is out of stock once it's been in the cart for a while?

What would be the best way to notify a client that a product is out of stock after a while? For example, if someone placed a product that is in stock to their cart and just leaves it there without ...
22
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7answers
5k views

Are there any conventions around closing an account with a credit balance?

I'm working with a site with member accounts. Those accounts can have credits attached (say from a referral incentive, a voucher, or a prize). The credits can then be spent in the site's shop - they'...
0
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1answer
38 views

removing href value on logo for purchase/checkout flow

Is it a common best practice to the remove the href value of the header logo in a checkout / trial registration flow? The upside is to reduce exit links, keeping the user on your checkout page and ...
1
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2answers
141 views

What is best practice on how to arrange products within a given category/department?

Customers have the option to filter by designer, price, item type, etc., but I have not been able to find any information on how to merchandise/arrange the products on the aisle level category page. ...
4
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3answers
159 views

Why isn't showing the filter bar on product detail pages common?

Typically on ecommerce or classifieds sites (I work with auto dealers specifically) the search results page (srp) contains the filters and any applied filter state searched. Ex: However clicking on ...
46
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8answers
14k views

How to let a user know that an image is actually an animated GIF

Bit of background - I'm currently working on an ecommerce clothing site specifically with an older age range (50+). Historically the company has always used flat jpgs to display product images on ...
0
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2answers
67 views

Nestled Selection on Mobile

I'm designing an e-commerce product page where the user can select to pay today or pay monthly. The option to pay monthly has several sub-options (18 months, 24 months, etc). What is the best way to ...
0
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3answers
227 views

Multiple steps vs fewer steps for ecommerce checkout

I'm checking Amazon's checkout and Google Store's checkout and it seems that Amazon has more pages per checkout step (1 for address, 1 for payment method, 1 for review order). While Google Store ...
0
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1answer
50 views

How do I sell a Saas product online that is usually sold over the phone?

We are about to test the willingness of visitors to our website to 'buy now', as opposed to the usual method of 'get a demo' which would hand them over to a sales team who would call and close over ...
3
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3answers
156 views

Multiple prices for multiple countries

I'm working on a multiple countries project. Until now, we only sold to one country, but we're working on letting users from its neighbour country (speaking the same language) buy our products. For ...
0
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3answers
107 views

Post-Order Review Experience

For a food ordering mobile app, looking to obtain user feedback on the order collection experience, and trying to determine the best time/place to ask for this in the app. The app requires users to ...