A quick review of some websites shows some different strategies for implementing the logo and 'slogan', and I was wondering if there is a discrepancy between implementation or technical considerations to the user experience when it comes to reinforcing the brand and business value proposition.
- design the logo to include the slogan as an image
- design the logo as an image and include the slogan as title or emphasized text
- design the logo as an image and include the slogan as a page content block
At first it seems like putting the logo and slogan into one image gives the best link/association, but this might reduce the visibility of the text whereas the logo suffers less from this. Including the slogan as a page content block (e.g. in the style of a quote) might put the message too far away from the logo to be effective.
Just wondering if there are some case studies or examples that can illustrate the design considerations and what to avoid (or how to best implement) for best reinforcement of brand values?