Questions tagged [branding]

Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers or organizations

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66 votes
8 answers
35k views

Why is Google's "I'm Feeling Lucky" button still next to the search bar?

I'm sure that Google must put a lot of thought into the display of its homepage. With such a minimalistic design, every element matters. So what's up with the "I'm feeling lucky" button? Why is ...
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56 votes
3 answers
9k views

What are the pros and cons of using a branded preloader?

The product I'm currently working on is using a branded preloading icon with the company logo while different views and grids are being loaded. It seems to me that this is an unnecessary risk of ...
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35 votes
2 answers
32k views

Having 4 colors in logo (like Google, Microsoft and eBay), for which kind of companies does work too? [closed]

Google, Microsoft, eBay (and some other corporate companies) use 4 colors in their logos: Blue, Red, Green and Yellow. How does it help their branding? And for which kind of companies does it work. ...
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17 votes
3 answers
791 views

Are Domain Hacks usable?

A Domain Hack is when the top level domain (ux.stackexchange.com) and sometimes the subdomain (ux.stackexchange.com) is used to spell out a word instead of being used as a country code (.us, .uk) or ...
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14 votes
2 answers
668 views

Best practice for brand/logo change in web UI

The SaaS project I work on was acquired by a new company back in 2009. We are finally preparing to do a branding/logo change. We are split in-house between whether to do a cold-turkey change, or a ...
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  • 251
9 votes
2 answers
12k views

Reason why brand logotypes are in lowercase?

Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy's, BP, Vitamin Water to name a few, have their logotypes entirely in lowercase. I assume the reason is to make it more casual and friendly. Is ...
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9 votes
2 answers
876 views

How do people react to domain names without a logical meaning, such as wadja?

I would like to know how people initially react to web sites whose domain name does not have a vocabulary/dictionary meaning, such as wadja and other strange names I can not think now. Let's say news....
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  • 1,353
9 votes
2 answers
930 views

Empty state design for serious brands

I'm designing some empty state screens for an airline/train travel app. I've looked at quite a few examples and what I noticed in most cases is some humour in the copy or some kind of characters are ...
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8 votes
6 answers
1k views

Adding a tagline to a logo

I'm working on a website redesign. I have suggested that we should add a tagline to the logo to make clear what this page is all about. The client argument is that most people already know what this ...
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  • 81
8 votes
6 answers
1k views

Expressing brand personality in the UI with animation

Working on giving some character to the APP UI by coming up with some animation presets. These could be used on various elements of the app and will be included in a style guide. Hope to follow a ...
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  • 10.5k
7 votes
5 answers
3k views

Branding and Red color

I making a web service prototype and design, this service designed for internal use (something like CRM). Main branding color of our company is Red (like #d50000). But red is almost always used for ...
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7 votes
4 answers
2k views

How to get the difference between Corporate and Consumer Branding across to clients?

This seems to be a regular question that comes up during conversations at work. We provide solutions to corporate companies but the end users are inevitably consumers. We seem to be in a Design by ...
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7 votes
3 answers
636 views

Applications without title bar: how to show the user which application they're using

Many modern applications have no title bar, starting with the menu at the top of the window. How can you keep the user aware of which application they're using without a title bar? Here's an example ...
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  • 205
6 votes
6 answers
259 views

Is the notion of "like"ing content too closely tied of Facebook?

We are implementing a "like" feature on our web product, but we want to avoid being tied or compared to Facebook. While our functionalities differ vastly, we do utilize a "news feed" style of content ...
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  • 199
6 votes
3 answers
555 views

Which comes first - branding or UX?

In the context of websites, which of the following scenarios seems more right: Scenario 1 Define the corporate identity - logo, typography, colours, etc. Move on to UX design - research, prototyping,...
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6 votes
4 answers
919 views

Archive of iOS / android app icons?

In creating an iOS app icons, it'd be great to see if I'm getting too close to anything that is already out there... but is there any good way to check? I haven't come across any archives out there ...
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5 votes
2 answers
305 views

Can it hurt our brand to use our logo as a (floating action) button?

We're exploring ways to familiarize our users with our brand and one idea is to use the logo as the icon in a floating action button in our mobile application views. I have heard in the past from UX ...
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5 votes
1 answer
686 views

Does brand logo placement increase user trust?

Does brand logo placement for signed-in users increase user trust and experience for a product? An example is the "StackExchange" word mark at the top left vs no wordmark. Facebook's iOS mobile app ...
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5 votes
2 answers
1k views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
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4 votes
2 answers
194 views

Writing quotes of a business name with star as hyphen

I have a business with a name e.g. "my business". Wherever you see the company name it's always written as my★business - the company logo is similar and anywhere we write the name on the ...
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4 votes
1 answer
104 views

Who should manage CSS colour variables in a web project? Design or Front-End?

We're working on a multi-brand project where the site must switch between company branding. To do this we have CSS colour variables in place switching between styles depending on what brand is using ...
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3 votes
4 answers
1k views

If orange is hated by both men and women, why successful companies choose it? [closed]

Reading this site on choosing colors, saw this infographic, claiming orange is most hateful to both men and women. My question is why companies like Amazon chose orange as their primary color if it ...
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  • 153
3 votes
3 answers
365 views

People like to read their own names and not others? - UX Design - psychology [closed]

I read somewhere that people secretly hate to read the name(s) of other people/product over and over again. They only like to see their own names. And that is why most people draw tattoos of their ...
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3 votes
3 answers
454 views

Aligning UI animation and interaction to brand identity

When coming up with a brand identity, designers will come up with brand guidelines, colors, font style and sizes, usage guidelines, do's and don'ts some brands like intel, macdonalds and intel even ...
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  • 10.5k
3 votes
3 answers
98 views

How can we associate a generic app with a specific provider on first launch?

I'm creating a mobile application for a company that provides the software for car rental companies. The app will enable a user to book a car rental. This is where it gets tricky... There needs to ...
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  • 131
3 votes
2 answers
448 views

How closely should the homepage design match the app design? [closed]

We have a team consisting of CEO, Product Manager/UX guy, UI Designer and Front-end developer who all discuss design, UX and usability questions for our app at www.enthuse.me We all agree that the ...
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3 votes
3 answers
1k views

Where is the best position for company logo in services login page?

I'm designing the UX and UI of a suite of products which are SaaS services. These products work just like Microsoft online services, or very similar to Google Apps for businesses. I'm stuck with the ...
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3 votes
1 answer
479 views

How to do brand perception research?

As a user researcher I know how to conduct studies around usability, design, feelings, needs, pains and other topics regarding a specific product. What I am struggling with is transferring this ...
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  • 145
3 votes
1 answer
355 views

Branding applications

What are some helpful guidelines and/or best practices when branding multiple applications (could also apply to web sites) without just making them all look the same. Edit: The original question ...
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  • 35
2 votes
8 answers
511 views

Should we create our own framework or go for open source like Material Design?

I work in a small company that is into software intelligence. I am struggling to convince them to bring consistency in their products by having their own front end framework. Some of the key leaders ...
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2 votes
3 answers
398 views

Offering live chat support: Specific tasks at first, or anything & everything?

I am curious about chat support as part of an overall user experience strategy for a brand or company website. When planning the addition of live chat support as part of your customer experience ...
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  • 3,024
2 votes
2 answers
330 views

Text contrast for highly saturated call to action buttons

It's become a part of my way of working that I check areas of my design are adhering to accessibility guidelines, WCAG2.0 colour contrast in particular. At the moment I'm working on creating a new ...
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  • 544
2 votes
5 answers
690 views

Website logo: include the TLD or not?

Should a website logo include the TLD ".net"? Background to my specific case: I'm in the process of redesigning / relaunching a website, which includes redesigning the site logo. The site is moving ...
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  • 679
2 votes
2 answers
339 views

What to avoid when adding the slogan/value proposition to the logo to reinforce branding?

A quick review of some websites shows some different strategies for implementing the logo and 'slogan', and I was wondering if there is a discrepancy between implementation or technical considerations ...
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  • 25.4k
2 votes
3 answers
826 views

UI UX best practice in changing applications app bar color?

Hi I am designing an app for Android and IOS both will have appbars. I have a branding color of blue which is used in the app bars in the all of my activities. I am thinking of changing the app bar ...
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2 votes
1 answer
103 views

Using a registered trademark in an action button

Over the weekend I ate at a Red Robin with their new "Ziosk" electronic menu/payment system. The final payment screen asks you to select a tip amount and confirm. Shown below (in a larger, more ...
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2 votes
2 answers
128 views

Information Graphics vs Brand Awareness

I'm looking for some information on mapping color to graphs. To be more specific, I've got a bunch of graphs that represent Twitter, Facebook, LinkedIn and now Google+ in line charts. We've had an on ...
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  • 21
2 votes
1 answer
135 views

Should my apps UI/UX be as expressive and energizing as our content, or more calming to contrast? [closed]

My app is about food videos. I find food videos to be very stirring and exciting. After looking at a gorgeous meal, I tend to need a moment to regain my cool. Should my UI/UX be as expressive and ...
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2 votes
1 answer
49 views

Application showing 2 different brands

I have been checking other people who have tried to solve the same problem but couldn't find anyone in a similar situation really: Our company has a number of applications and we share a common ...
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2 votes
1 answer
117 views

How much can we trade off between productivity and UX? [closed]

This scenario is happening in our company. More than 15 business-oriented, data-driven applications are getting built, that commonly show charts, lists (with filtering and paging), entry forms, and ...
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1 vote
2 answers
601 views

What is a good reason to tell clients who want their logo to be always included in every screen that it shouldn't be done for a mobile app?

Just as the title says, I'm not a fan of always displaying the logo at the title bar of a specific app. I sometimes come across a client whose concept screens are like that. What would be a good ...
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  • 349
1 vote
3 answers
368 views

Geek-friendly website design for a software shop [closed]

We are in the process of branding our start up. Our target customers are technology shops around the world. Thus we want our logo and website's look and feel to be appealing to techies and geeks (Not ...
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  • 119
1 vote
2 answers
135 views

Considerations when naming a new user feature (eg. Snapchat Stories, Facebook Timeline)

With the right name, an otherwise complex web feature can be easily understood and digested by users. Snapchat use of Stories to describe the idea of piecing together different snap videos to tell a ...
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  • 157
1 vote
1 answer
114 views

Acronym-based navigation (organizing by product vs function)

I'm working on a new medical product that currently has all of its functionality branded. For example, instead of saying "Insurance" on the sidebar (which goes to a data table of insurance data), it ...
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  • 135
1 vote
1 answer
389 views

Can I use Udemy logo in my own application (Udemy Downloader) [closed]

I recently created a desktop application that lets you download your subscribed courses on Udemy. (https://www.udemy.com) I have the application source code on Github. In my application, I have a ...
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1 vote
1 answer
59 views

effect of using a Shortened URL upon website branding

We have a website with 2 URLs the name of website is like betteroffers but because it is very long we bought 2 urls like betteroffers.com and betterO.com, which redirects to the first. (The addresses ...
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  • 13
1 vote
1 answer
89 views

Alternatives to logos or screenshots for a group of products?

We're in the process of updating a (gov't, educational) website that includes about 15 loosely related learning products. They're not really a "suite" - just a mishmash created over the past several ...
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  • 1,435
1 vote
1 answer
883 views

Which language to use for an European brand name?

This is a UX question as the brand name initially (=when unknown) diverges a first feeling about a company. We have a Slovak company that is has what a single keyword about what we are doing inside ...
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1 vote
1 answer
148 views

How to best name enterprise tools or portals?

If you have worked within a large organisation you would have most probably operated in highly siloed environments with a lot of legacy systems and third party software. I have worked in a number of ...
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  • 6,976
1 vote
1 answer
230 views

One product customized for multiple brands- any good examples?

We are working on the design of a healthcare app. The company that I work for owns multiple brands that operate within the same industry and similar range of products. A few reasons why there are so ...
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