I have a clothing brand by name of pendu streetwear.

I was thinking of getting the domain name pendustreetwear.com But isn't it too long for the user to type in.

Or pendu.store, but that way it doesn't say the whole brand name.

Should I consider rebranding or using some acronyms like pendustw.com

Also should i stick to .com or go for other top level domains.

Thanks in advance for your time and suggestions. Highly appreciated!

  • 1
    Could you rephrase this into a more general UX question. For instance asking about how the number of characters in a domain name affects usability.
    – Mayo
    Dec 7, 2018 at 16:52
  • Note to anyone asking a similar question: don't use the potential new domain in a question. According to the WHOIS record, the domain pendustreetwear.com appears to have been registered about 10 minutes after this question was posted. Don't know if this was the OP or not...
    – TripeHound
    Dec 10, 2018 at 15:35
  • @TripeHound ya i also realized it and bought it. Thanks anyways
    – penduDev
    Dec 12, 2018 at 3:33

1 Answer 1


A domain name (and a company/brandname for that matter) needs to combine several main aspects, some which slightly overlap;

  • Be easy to remember
  • Be easy to type
  • Be unique/original
  • Communicate the brand
  • Communicate the message

It's similar to the cheap/fast/good triangle, where you can pick 2. It can be easy/unique/clear. A shorter name is generally easier to remember and to type. But it often comes at the cost of uniqueness or communication.

For example, your company might be "achilles footwear" or "ceasar cutlery" and you can either go for the full name as the website, which is long so harder to type, but it includes both the brand and the message so it communicates well. You could make it shorter by removing either the brandname or the productsegment, but that makes it less obvious. Is "neptune" a company that makes space rockets, or scuba gear?

As for how to strike a balance, that depends heavily on the company. If you're a plumber, originality isn't important, but the type of service is. You might even want to go for something very bland like "plumbingnewyork" because it's super clear. For a large established brand like Apple, Google or Microsoft it's not important. It can in fact hurt when you're trying to diversify your product/service catalog. But for a small company it's usually worth considering to include the type of product/service. What complicates the question more is that the type of industry. Innovative sectors like technology and fashion are not so reliant on clarity but should stay away from blandness.

As for sticking to .com or others... nothing is stopping you from doing both. Domain names are really cheap, $10 a year or so. So if you can have both a .com and a more localized one like .nl or .co.uk then that could be worth it, especially if you have localized content.

In your particular case I would like to specify that shortening 'streatwear' to 'stw' would not benefit you at all. It makes it shorter to type, yes, but not easier - was it 'sw' or 'strwr'? Also it might be confused for Pendus TW or similar. Streatwear communicates clearly and is easy to remember/type even if it's longer.

But without a more in depth conversation I can't recommend any particular (domain) name.

  • PixelSnader really appreciate the time you took for such in depth thoughts and analysis. I have decided to go with the full name pendu streetwear, for you have to type it just once and google will give you suggestions after the first time. So longer name will probably not hurt. Thanks again..
    – penduDev
    Dec 12, 2018 at 3:32

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