Our company underwent a brand identity change three years ago, but unfortunately, our core product's theme has not been aligned with the new identity. As a first step, we are planning to provide a seamless transition and we are proposing a theme-level change for our product. This will bring our product in line with our new brand identity and colors.
We have taken steps to minimize any potential disruption. We have developed a "Switch to Classic Theme" feature that allows users to revert the theme if needed.
However, I am facing some challenges in convincing our internal and external stakeholders of the importance of this change. I would like to hear from the UX community about any similar case studies and experiences in convincing stakeholders of the importance of aligning a product with a new brand identity. What are some effective strategies and arguments to make to stakeholders who may be resistant to change? Any advice and insights would be greatly appreciated. Thank you.