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The results in the study linked in the updates to that NNGroup article on URLs are limited to users viewing links on a web search results page with the intent to click one of the links to visit that webpage. Clearly, investigating suggested webpages could and does involve inspecting the URLs of said pages for many users. The study linked, however, provides ...


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Jabob Nielsen in his article URL as UI from 1999 highlights the importance of human-friendly and hackable URLs. Updates from 2005 and 2007 mentioning eye-tracking studies suggesting that people pay attention to URL. Another article by NNGroup, Navigation: You Are Here states that: Well-chosen, human-readable web addresses are important to sharing, ...


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I think most of the cases are like you mentioned, or www.domainname.com/app If you have single landing page, you can just use www.domainname.com for client presentation as informal site. And then just have direct login, or login with extension /login... domainname.com/dashboard can be start of your app etc. If you wanna go fancy, depending who your ...


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