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Your question sounds to me like a typical pedagogy question: you're trying to educate recruiters to the reality of the job market in their area. Best practices in pedagogy when giving negative feedback is to make a "sandwich", start by a positive element, then negative, and end by a positive one, or a step toward the solution. A person will be more open to ...


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Some of it will get down to word choice. For example, "challenging" has a different connotation than "difficult." I also think that if the assessment provided is "Employees in Springfield county find it challenging to recruit for UX positions" you need to add a supportive value-proposition as a follow up: "But fear not, our recruitment strategies will help ...


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You could look for similar examples from other branches. For example: how do successful martial arts clubs motivate people to subscribe and pay for a service that's for most people "scary"? They motivate users to take a leap of faith and grow as a person. I think you could look into that direction and do some research if this motivates your target audience.


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