Skip to main content
10 votes

Are personas actually useful?

Personas are both good and not good. A few reasons why they are not good - from personal experience: They represent research at a point in time and may become less valid as time goes by, and sadly ...
Roger Attrill's user avatar
7 votes

How do you determine an appropriate number of personas?

This phrase occurs again and again in UX: "It depends" It's really dependant on the number of personality facets you need to align to and the depth you want your service to appeal to. You don't need ...
Roux Martin's user avatar
  • 14.2k
6 votes

What's the difference between User profiles and Personas?

This is a good question as you will find people have mixed responses about this. The way I have viewed this and multiple agencies and companies I have worked at also view this is: User profiling is a ...
BoneStarr's user avatar
  • 243
5 votes
Accepted

Female only persona

What you have now is a clear statistical evidence that shows most of your audience is female, and that you should take special care about that evidence. Statistical evidence also shows that AT LEAST ...
Devin's user avatar
  • 38.1k
5 votes

Leaders questioning how many of each persona there are

Your leadership is technically in the right. You cannot have more than one primary persona. It sounds like you have split your personas too readily. If you find that two personas seem to vary only ...
Wendy Wojenka's user avatar
5 votes

How to best group interview subjects into “roles” for persona creation?

Interview / observe them, understand their behavior, then slowly uncover the commonalities. Use those to start uncovering their roles / groupings. Roles become apparent after the analysis of the data, ...
Nicolas's user avatar
  • 5,608
5 votes
Accepted

How do you build personas based on real users

I create user personas mainly using user interviews and contextual inquiries. If available, I will also use data from the analytics software to support my findings during the interviews. The way I ...
Mihnea Patrascu's user avatar
4 votes

Differences between Personas and Archetypes?

I think the distinction is important otherwise we're not leveraging the full potential of each method and how it fits into the overall research and design process. I agree with nearly all the great ...
Jamie P's user avatar
  • 41
4 votes

How do you determine an appropriate number of personas?

Just get started Nothing is constant in the market: Your personas will change over time. The key is to start putting personas to work in your product now, knowing that you'll have another group to ...
plainclothes's user avatar
  • 21.3k
4 votes

Radio buttons on mobile?

Radio buttons may not be 'sexy', but they get the job done with no room for user-interpretation. If you have a choice between 2-3 options, then radio buttons are ideal. They ensure that a user sees ...
Wendy Wojenka's user avatar
4 votes

Personas for Users who want to quit an unwanted habit

In the design thinking process, creating personas is stage 2 of the process. Stage 1 is research. From your question, it appears you don't yet have all the answers you need. Right now you have a quite ...
Leo Wattenberg's user avatar
3 votes
Accepted

Marketing Persona VS UX (Design) Persona

UX personas aren't necessarily extensions of marketing personas. They're used for different purposes, composed of different pieces, and they may even represent different people. In some circumstances ...
Nate Green's user avatar
  • 2,483
3 votes

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs?

You user is functioning under two separate personas and each persona has a journey. When they switch persona, the journey switches as well. The challenge is designing the functionality. Ideally, each ...
bananaforscale's user avatar
3 votes

How to start with personas for internal use

When introducing user research to an internal organization you should be precise at how you will output your research to the team, so that it can be fully understood and thoroughly discussed. In my ...
Lucas Lazaro's user avatar
3 votes

Is it necessary to have male and female personas?

I'm not sure that I would advocate covering every demographic with personae. You seem to say that your company wants to expand their female user-base but that isn't a company target. Firstly, I ...
Roux Martin's user avatar
  • 14.2k
3 votes

How to best group interview subjects into “roles” for persona creation?

The Interview should be focused around deducting what roles the subjects fit into, rather than predefining it. However, if the is distinction in terms of the roles is important, you could screen the ...
Anubha Bisht's user avatar
3 votes

What is the difference between Proto-personas, Data-driven, Lean Persona and Ad hoc Personas?

I don't think there is an exact definition, but each of the instances or types you mentioned (keeping in mind that they come from different combinations of sources) relate to some characteristic or ...
Michael Lai's user avatar
  • 27.3k
3 votes
Accepted

What is the difference between Proto-personas, Data-driven, Lean Persona and Ad hoc Personas?

I agree that all the different names are confusing! The good news is that there are basically only 2 types of persona: Data-driven Proto/Ad hoc/Lean The difference is to do with how the personas are ...
Michael's user avatar
  • 46
3 votes

How do you uncover true motivations and goals during user research?

I think there's something here to be said for not asking 'why' and trying to understand their true rationale deeper. In a workplace context their entire rationale possible is that, and knowing why won'...
Susan's user avatar
  • 31
2 votes

Differences between Personas and Archetypes?

I don't agree with these categories. Maybe the archetypes could be replaced by Personas vs Protopersonas, or stereotypes. Archetypes based on Carl Gustav Jung's theory are collective unconscious ...
Daniel Vianna's user avatar
2 votes
Accepted

how to define the roles in a messaging app (ie like whatsapp)

Is this terminology for your usage, or will the user see this as well? If this is for you, I would call the person using the app the "user", as usual. If this is for the enduser, I would refer to ...
CurleyBraces's user avatar
2 votes

How do you determine an appropriate number of personas?

Like many things in UX, it depends on your solution and how you are creating your persona, e.g. are you researching real users or basing them on roles or job titles? Alan Cooper's book "About Face 3: ...
SteveD's user avatar
  • 8,934
2 votes

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs?

I treat personas as individuals who can have more than one task to accomplish on the site. Therefore, they can each have multiple user flows. I just completed a set of personas, each with 4-5 user ...
Ken Mohnkern's user avatar
  • 9,034
2 votes

Constructing personas without user research

I recently came across a technique called Proto-Personas in Leah Buley's The User Experience Team of One. This is a formalized technique that mirrors others' advice above (provisional personas, ad-hoc ...
Donkey Shame's user avatar
2 votes

Combining personas and profiles rather than using them separately

I guess it depends on how you go about creating Personas. Alan Cooper is credited with coming up with the persona concept in his book 'The Inmates Are Running the Asylum'. In his later book 'About ...
SteveD's user avatar
  • 8,934
2 votes

List vs tabular (grid) layout

I think it (the design pattern) largely depends on the amount of items in the list. This article from Nielsen Norman Group might help Expandable Menus: Pull-Down, Square, or Pie?
Ling's user avatar
  • 1,412
2 votes
Accepted

Creating personas with different roles

When creating personas, "why" is the crucial question. Rather than slicing the whole Users population, you should therefore find those who represent a prominent set of strategically important ...
Dominik Oslizlo's user avatar
2 votes

Creating personas with different roles

You can have as many personas as you want - although, the more you have the more difficult they are to manage. The point of a persona is to represent a key user type - If you have several key user ...
Roux Martin's user avatar
  • 14.2k
2 votes

What is first, a customer journey map, personas creation or user cases?

You can't define a customer journey without knowing the customer. Persona's can help to gain and share this knowledge. Use cases are descriptions of steps to achieve something. They are very specific ...
jazZRo's user avatar
  • 11.9k
2 votes

Marketing web application

Yes, definitely research before you start. I would recommend you to do shadowing as well to see how they use the current application and where you can see problems and potential to make it better with ...
Pectoralis Major's user avatar

Only top scored, non community-wiki answers of a minimum length are eligible