9
votes
Are personas actually useful?
Personas are both good and not good.
A few reasons why they are not good - from personal experience:
They represent research at a point in time and may become less valid as time goes by, and sadly ...
- 71.3k
6
votes
What's the difference between User profiles and Personas?
This is a good question as you will find people have mixed responses about this.
The way I have viewed this and multiple agencies and companies I have worked at also view this is: User profiling is a ...
- 243
5
votes
Leaders questioning how many of each persona there are
Your leadership is technically in the right. You cannot have more than one primary persona. It sounds like you have split your personas too readily. If you find that two personas seem to vary only ...
- 9,921
5
votes
Accepted
Female only persona
What you have now is a clear statistical evidence that shows most of your audience is female, and that you should take special care about that evidence.
Statistical evidence also shows that AT LEAST ...
- 38.3k
5
votes
How to best group interview subjects into “roles” for persona creation?
Interview / observe them, understand their behavior, then slowly uncover the commonalities. Use those to start uncovering their roles / groupings. Roles become apparent after the analysis of the data, ...
- 5,628
5
votes
Accepted
How do you build personas based on real users
I create user personas mainly using user interviews and contextual inquiries. If available, I will also use data from the analytics software to support my findings during the interviews.
The way I ...
- 983
4
votes
Differences between Personas and Archetypes?
I think the distinction is important otherwise we're not leveraging the full potential of each method and how it fits into the overall research and design process. I agree with nearly all the great ...
- 41
4
votes
Radio buttons on mobile?
Radio buttons may not be 'sexy', but they get the job done with no room for user-interpretation. If you have a choice between 2-3 options, then radio buttons are ideal. They ensure that a user sees ...
- 9,921
4
votes
Personas for Users who want to quit an unwanted habit
In the design thinking process, creating personas is stage 2 of the process. Stage 1 is research. From your question, it appears you don't yet have all the answers you need. Right now you have a quite ...
- 2,598
3
votes
How to start with personas for internal use
When introducing user research to an internal organization you should be precise at how you will output your research to the team, so that it can be fully understood and thoroughly discussed.
In my ...
- 161
3
votes
Is it necessary to have male and female personas?
I'm not sure that I would advocate covering every demographic with personae.
You seem to say that your company wants to expand their female user-base but that isn't a company target.
Firstly, I ...
- 14.2k
3
votes
How to best group interview subjects into “roles” for persona creation?
The Interview should be focused around deducting what roles the subjects fit into, rather than predefining it. However, if the is distinction in terms of the roles is important, you could screen the ...
- 51
3
votes
What is the difference between Proto-personas, Data-driven, Lean Persona and Ad hoc Personas?
I don't think there is an exact definition, but each of the instances or types you mentioned (keeping in mind that they come from different combinations of sources) relate to some characteristic or ...
- 27.7k
3
votes
Accepted
What is the difference between Proto-personas, Data-driven, Lean Persona and Ad hoc Personas?
I agree that all the different names are confusing! The good news is that there are basically only 2 types of persona:
Data-driven
Proto/Ad hoc/Lean
The difference is to do with how the personas are ...
- 46
3
votes
How do you uncover true motivations and goals during user research?
I think there's something here to be said for not asking 'why' and trying to understand their true rationale deeper. In a workplace context their entire rationale possible is that, and knowing why won'...
- 31
2
votes
Differences between Personas and Archetypes?
I don't agree with these categories.
Maybe the archetypes could be replaced by Personas vs Protopersonas, or stereotypes.
Archetypes based on Carl Gustav Jung's theory are collective unconscious ...
- 853
2
votes
List vs tabular (grid) layout
I think it (the design pattern) largely depends on the amount of items in the list.
This article from Nielsen Norman Group might help
Expandable Menus: Pull-Down, Square, or Pie?
- 1,410
2
votes
Constructing personas without user research
I recently came across a technique called Proto-Personas in Leah Buley's The User Experience Team of One. This is a formalized technique that mirrors others' advice above (provisional personas, ad-hoc ...
- 121
2
votes
Accepted
Creating personas with different roles
When creating personas, "why" is the crucial question. Rather than slicing the whole Users population, you should therefore find those who represent a prominent set of strategically important ...
- 13.9k
2
votes
Creating personas with different roles
You can have as many personas as you want - although, the more you have the more difficult they are to manage.
The point of a persona is to represent a key user type - If you have several key user ...
- 14.2k
2
votes
What is first, a customer journey map, personas creation or user cases?
You can't define a customer journey without knowing the customer. Persona's can help to gain and share this knowledge.
Use cases are descriptions of steps to achieve something. They are very specific ...
- 12.1k
2
votes
Accepted
Developing Personas
I'm writing a persona right now as it just so happens!
What you need to do in the first instance is interview a whole bunch of users to see if the needs they have for particular services differ or ...
- 8,270
2
votes
Marketing web application
Yes, definitely research before you start.
I would recommend you to do shadowing as well to see how they use the current application and where you can see problems and potential to make it better with ...
- 10.8k
2
votes
Persona creation
So, going by Alan Cooper who basically was the first UX practitioner to talk about Personas, you should focus on their Goals, Motivations, Behaviors, Needs, Current Pain Points, and anything that ...
- 91
2
votes
Persona creation
I'm surprised that you have already identified some potential persona personality types without having done any actual user interviews, first of all. Rule #1 of persona creation (I think it should be, ...
- 485
2
votes
Radio buttons on mobile?
Switches are a preferred way to adjust settings on mobile and sometimes are used for on/ off or yes/ no options.
In your case, you said you can also have complex questions, so I think it is ...
- 4,521
2
votes
Accepted
Is it necessary to have male and female personas?
You should try to cover every demographic with your Personas. Even if you think 10% are female, if you have 1 million users, 10% becomes a lot!
I would say that 2 personas are not enough. Make ...
- 7,423
2
votes
How to best group interview subjects into “roles” for persona creation?
A method that works very well for me is looking at the extremes of the personas attributes and form groups where the needs and outcomes seem to divert the most.
So for example, in this case, you ...
- 997
2
votes
Are personas actually useful?
Personas are a tool. Like any other tool, if they're the right tool for the job at hand then they're useful. If they're not being useful, they're probably the wrong tool, or are being used in a way ...
- 1,275
2
votes
Ux with no budget or time, how?
I am in this situation when I initially started my career as a UX researcher when the turn around time was 1-2 weeks. The best way to start will be do a secondary research and obtain as much insights ...
Only top scored, non community-wiki answers of a minimum length are eligible