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Competitive analysis is often used to identify the point(s) of difference between your own products/service as compared to your competitors. As a result, if there are significant points of difference, one may assume that these address (or appeal to) different user needs/wants. This can further help identify specific mental models or user behaviours, which ...


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I can't find any reason why Competitive Analysis is required to build an efficient persona. In case it matters I don't use competitive analysis when creating User Personas but I value it when it exists. Often times UX teams are paired with marketing teams and we have joined personas. So you, as a UX person, may focus on one aspect of his user journey ...


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