Questions tagged [personas]

A description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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1answer
47 views

How to approach user journey mapping for individual personas

Our UX team maintains a generic user journey map to define the end-to-end travel experience of using our booking app. It was first created during a journey mapping workshop, and over time we have been ...
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66 views

over a million user banking experience persona creation [closed]

I'm working on a banking app project in which I aim to gather user data and put it into a beneficial form in order to make every stakeholder understand quantitatively and qualitatively what's going on,...
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1answer
267 views

How do you build personas based on real users

I've seen a lot of really 'pretty' personas online. but my question is how to build personas based on real users. how do you gather the info to create a persona? Is it from interviews, observations, ...
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3answers
89 views

First page of a commercial service web site - explain what you offer or win the visitor's trust?

If you have a web site describing some type of a commercial service, where customer trust is a deal-breaker (e.g. construction work company), which perception model is more common among visitors: a) ...
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1answer
28 views

How does income affect persona creation for e-commerce site

I'm creating personas for our ecommerce site. There are two candidates; the only differences are their age and income. Will I need two personas to capture both? I am trying to see if there is any ...
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4answers
146 views

How do you uncover true motivations and goals during user research?

My goal is to create some UX/JTBD personas and I am new to conducting user research interviews. When asking participants what motivates them professionally, or what their professional goals are, a lot ...
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1answer
105 views

How to start a user journey map for a new product and how does it translate to a product backlog?

I'm working on a new product that's a talent marketplace for the events and entertainment space. The client has a rough idea (like 20%) of what the user journey would be like. I'm curious how should i ...
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1answer
121 views

Transition from UX Personas to Functional Documentation to Development

I have recently been exposed to the world of UX/UI and ID. I have been critic of the practice of spending too much time on documentation as compared to the development. However, I have now realized ...
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210 views

What is the difference between Proto-personas, Data-driven, Lean Persona and Ad hoc Personas?

So I'm a little confused between these 4 types of personas I've discovered in books and articles. Proto-persona Ad hoc Persona Data-driven Persona Lean Persona What are the differences between them?...
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3answers
70 views

The number of primary persona for an application

I have read in User Research that we need to define 1 primary persona for each User Interface. In other words, it is best if each UI aims at satisfying the needs of one of its personas as primary. On ...
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1answer
127 views

Is Customer Service Agent and the Customer two different personas or different roles?

Are 'Personas' and 'Roles' different in every scenario? Although i did my reading about roles and personas, im a bit confused about this topic with the context i'm working on. Scenario - One day ...
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149 views

How might competitive analysis help enrich User Personas in UX research?

I can't find any reasons to support the use of Competitive Analysis in building an efficient persona. User Persona essentially talks about different profiles of user and their goal, frustrations, ...
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Are personas actually useful?

I've read a lot about personas and have created personas as part of my job, but I am wholly unconvinced about their usefulness. My feeling is that they allow too much room for interpretation, ...
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3answers
126 views

What should we focus on when storyboarding? Application interaction or user goals?

I'd like to know in what context do we build "Jobs-To-Be-Done" stories. We are going to build a portal/system for teachers to report certain incidents (currently they are not using any). For example, ...
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4answers
134 views

How to best group interview subjects into “roles” for persona creation?

I’m a designer at a health tech start-up, and I’m currently working on a project to design a Telehealth platform to educate pre-op orthopedic patients, so that they don’t have to attend the requisite ...
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1answer
116 views

Creating a customer journey map from persona

I was asked to create personas and customer journey map using analytical data and other online data (Without talking to the actual customers). So, I created a few buyer personas based on some data (...
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5answers
904 views

Is it necessary to have male and female personas?

i have a question regarding user personas since we have a little argument in our company. After researching our active users and all time visitors of our website we found out that around 90% of them ...
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3answers
5k views

Radio buttons on mobile?

I'm dealing with a case where it is absolutely mandatory that a user answers "yes" or "no". For instance, a question like "Were the police called?" needs a solidified response. An easy way to do this ...
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3answers
148 views

Persona creation

I'm currently in the process of identifying ‘trading’ personas (still in the assumption phase). People who are actively engaged in the trading industry. I've never actively steered persona creation ...
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235 views

Developing Personas

General question about developing personas. I work for an organization that provides 6 core services to customers/users. I want to introduce UX research practices to my organization, and want to ...
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3answers
155 views

In which sections do User Personas and User Journeys go within User Research Reports

I'm currently writing up a User Research Report for an online web app. The report is roughly divided as follows: Introduction (Executive Summary) Methodology (User Interviews, User Surveys, User ...
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798 views

Is it ok to base your personas in affinity diagrams?

Background During a workshop I asked 4 SMEs to come up with 4 proto-personas. Each SME came up with a different breakdown of demographic, paint-points and needs (so there was a total of 16 personas). ...
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99 views

Leaders questioning how many of each persona there are

My team has created 4 personas to represent our clients. We have presented them to groups of people who routinely have a lot of customer contact, and we've gotten lots of good feedback. It's common to ...
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100 views

Marketing web application

I am going to redesign a marketing web application for internal use in a big company. The application consists of monitoring different values and KPI's of the company. They have been using it for a ...
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1answer
421 views

How to start with personas for internal use

Im wondering what is the best way to introduce personas and how to start the general workflow. I work at a insurance company as a UI and UX designer, the people in the company use internal ...
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161 views

Updating old personas within an existing product

What kind of a way do you choose to update the old personas of an existing product? Interview and gather qualitative data from a wide range of random users of the product and then create personas ...
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316 views

Who is the persona: the distributor or the end-costumer?

So at my workplace, we create an hardware product which uses distributors to sell the product to their end-costumers (common distribution). The question is, how can a persona be defined when the ...
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1answer
589 views

What is first, a customer journey map, personas creation or user cases?

I am in the beggining of a new app, and I would like to know the order of the tasks: after the questions to the users and stakeholders, what is the order? a customer journey map, personas creation or ...
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263 views

Is it possible to create proto-personas just with quantitative research?

I have been asked by one of my client that use our current surveys and google analytics and create Proto-Personas for our Website. The website is quite complex. They don't want to spend any money ...
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1answer
104 views

User profiling for personalized apps

I am trying to create a taxonomic user profile for a personalised recommender system. thought this system we can make user behavior assumtions such as: User A from country A is interest in Parks 20% ...
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2answers
858 views

Creating personas with different roles

I am currently working on a project where I have to design the administration panel of a new application. I have some questions about creating personas in that project. I read often about not ...
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1answer
10k views

What's the difference between User profiles and Personas?

And also when is useful to use each one of them?
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170 views

Female only persona

i'm working on building personas at the moment, and was wondering how to choose gender for persona. According to gAnalytics and Facebook we have 70%, and 80% Female. Does this mean we should ignore ...
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1answer
566 views

Market segmentation versus personas

Just wondering if personas that have been developed as part of user research generally fits in with various types of market segmentation categories, such as those in products developed by market ...
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1answer
128 views

How to compare different user research resources and findings?

I would like to create my own persona(s) for my research. While due to some limitations, I don't do any formal user interview or observations myself. What I have as resources are the user research ...
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2answers
150 views

When do you use linear layout for information representation and when do you use tabular one?

I have been wondering which is easier for users to process - linear layout for information representation or tabular one? An example: on a Contact Us page on a web site you have the following modules ...
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1answer
132 views

Which qualitative method is best used with Empathy approach?

I have recently been doing a research that involved focus-group, interview, observation and lastly a survey as data gathering and analysis of user behavioral, emotions, experience. I have read and ...
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3answers
321 views

How does the UX design process revolve around the user personas you've established?

After describing personas at the beginning of the UX project, how do you design with all of them in mind?? What if two personas don't see eye to eye culturally or philosophically, how does design ...
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1answer
2k views

Marketing Persona VS UX (Design) Persona

This would be my 2nd question in UX Stackexchange to clarify my understanding. I've been developing Persona for sometime but this is my first time to collaborate UX with Marketing Team. I found out ...
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2answers
71 views

Is it correct to design personas from use cases provided by stakeholder?

I am currently creating personas for a new project. I don't have any user data except for the use cases provided by the stakeholder.I did competitive analysis and identified few interaction issues(...
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1answer
149 views

Combining personas and profiles rather than using them separately

There are lots of articles explaining personas and user profiles separately, but not many that talk about the use of both assets together to create a more insightful and comprehensive picture of the ...
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3answers
416 views

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs?

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs? My user has to perform 2 main tasks in the platform, and the tasks are a bit ...
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1answer
278 views

how to define the roles in a messaging app (ie like whatsapp)

I'm currently building an app for instant messaging (similar to whatsapp).. in my requirements doc I'm trying to define the roles. Like in any messaging app, there is the person who's currently using ...
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3answers
2k views

How do you determine an appropriate number of personas? [duplicate]

I created 4 Personas for an online car reseller based on focus-group and analytics data. The head of sales pointed out that there are more user groups on our website. I know that usually 3 personas ...
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2answers
1k views

Empathy Map as alternative or addition to (ad hoc) personas?

Would you say an Empathy Map is an alternative approach to (ad hoc) personas or is it kind of an addition when you already have created personas (first the personas, second the empathy maps)? Like ...
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229 views

The Personal in Personas

Personas are a tool that is becoming ever more central to the UX experience. The utility in identifying representative users, their challenges, their needs, their context, etc... is fairly clear to ...
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243 views

How to verify if the personas are well done?

Tomorrow I'll start a new UX designer job, and the designer before me there made personas, but its are just prototypes. She said me that I should verify if its are well done. They didn't create this ...
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2answers
70 views

How to do Remote User -research?

Our product users are not local users instead they are going to be from other part of the world. How do i understand the user behavior towards product, personas, how do i draw user journey for those ...
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2answers
867 views

UX persona rules around using demographic data?

What are the rules around including stakeholder demographics in personas (ex: gender, age, race, nationality, etc)? Are any of these factors considered off limits or are these factors generally ...
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1answer
475 views

Personas design and segmentation of research data

I'm working on a redesign project and time for personas design comes. I did a users research with 15 interviews and a survey which received about 120 responses. I read a lot about personas in past ...