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Questions tagged [personas]

A description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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28 views

What is the best process for designing a non commercial Website? [closed]

I am about to redesign a website about threatend animals for a governmental client. This website is very much text-based. I am wondering how to approach the design process, as I don't have any ...
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2answers
30 views

How to best group interview subjects into “roles” for persona creation?

I’m a designer at a health tech start-up, and I’m currently working on a project to design a Telehealth platform to educate pre-op orthopedic patients, so that they don’t have to attend the requisite ...
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1answer
51 views

Creating a customer journey map from persona

I was asked to create personas and customer journey map using analytical data and other online data (Without talking to the actual customers). So, I created a few buyer personas based on some data (...
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0answers
21 views

Are there any case studies using Sinus-Milieus in product development?

Currently, I am exploring how to use the research insights from the Sinus-Milieus institute in the discovery phase of the development of a news media product. These insights are all about "groups of ...
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0answers
37 views

Event mining tools to build personas with data from segment.io

Facebook offers Audience Insights to create personas based on demographic and preferences data. Whatever, I am looking for a tool that can build a persona with more details through thousands of events ...
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5answers
300 views

Is it necessary to have male and female personas?

i have a question regarding user personas since we have a little argument in our company. After researching our active users and all time visitors of our website we found out that around 90% of them ...
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3answers
470 views

Radio buttons on mobile?

I'm dealing with a case where it is absolutely mandatory that a user answers "yes" or "no". For instance, a question like "Were the police called?" needs a solidified response. An easy way to do this ...
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0answers
91 views

Building UX Personas - Identifying User Behaviour

I am working on building some User Personas for my company. Using a mixture of Analytics and internal data, I am trying to identify behavioral trends. From the data I've noticed only 1 minor trend. ...
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3answers
113 views

Persona creation

I'm currently in the process of identifying ‘trading’ personas (still in the assumption phase). People who are actively engaged in the trading industry. I've never actively steered persona creation ...
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2answers
147 views

Developing Personas

General question about developing personas. I work for an organization that provides 6 core services to customers/users. I want to introduce UX research practices to my organization, and want to ...
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3answers
87 views

In which sections do User Personas and User Journeys go within User Research Reports

I'm currently writing up a User Research Report for an online web app. The report is roughly divided as follows: Introduction (Executive Summary) Methodology (User Interviews, User Surveys, User ...
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2answers
235 views

Is it ok to base your personas in affinity diagrams?

Background During a workshop I asked 4 SMEs to come up with 4 proto-personas. Each SME came up with a different breakdown of demographic, paint-points and needs (so there was a total of 16 personas). ...
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3answers
90 views

Leaders questioning how many of each persona there are

My team has created 4 personas to represent our clients. We have presented them to groups of people who routinely have a lot of customer contact, and we've gotten lots of good feedback. It's common to ...
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2answers
97 views

Marketing web application

I am going to redesign a marketing web application for internal use in a big company. The application consists of monitoring different values and KPI's of the company. They have been using it for a ...
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1answer
197 views

How to start with personas for internal use

Im wondering what is the best way to introduce personas and how to start the general workflow. I work at a insurance company as a UI and UX designer, the people in the company use internal ...
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2answers
118 views

Updating old personas within an existing product

What kind of a way do you choose to update the old personas of an existing product? Interview and gather qualitative data from a wide range of random users of the product and then create personas ...
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2answers
134 views

Who is the persona: the distributor or the end-costumer?

So at my workplace, we create an hardware product which uses distributors to sell the product to their end-costumers (common distribution). The question is, how can a persona be defined when the ...
2
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1answer
317 views

What is first, a customer journey map, personas creation or user cases?

I am in the beggining of a new app, and I would like to know the order of the tasks: after the questions to the users and stakeholders, what is the order? a customer journey map, personas creation or ...
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1answer
184 views

Is it possible to create proto-personas just with quantitative research?

I have been asked by one of my client that use our current surveys and google analytics and create Proto-Personas for our Website. The website is quite complex. They don't want to spend any money ...
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1answer
68 views

User profiling for personalized apps

I am trying to create a taxonomic user profile for a personalised recommender system. thought this system we can make user behavior assumtions such as: User A from country A is interest in Parks 20% ...
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2answers
429 views

Creating personas with different roles

I am currently working on a project where I have to design the administration panel of a new application. I have some questions about creating personas in that project. I read often about not ...
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1answer
5k views

What's the difference between User profiles and Personas?

And also when is useful to use each one of them?
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3answers
162 views

Female only persona

i'm working on building personas at the moment, and was wondering how to choose gender for persona. According to gAnalytics and Facebook we have 70%, and 80% Female. Does this mean we should ignore ...
2
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1answer
458 views

Market segmentation versus personas

Just wondering if personas that have been developed as part of user research generally fits in with various types of market segmentation categories, such as those in products developed by market ...
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1answer
104 views

How to compare different user research resources and findings?

I would like to create my own persona(s) for my research. While due to some limitations, I don't do any formal user interview or observations myself. What I have as resources are the user research ...
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2answers
139 views

When do you use linear layout for information representation and when do you use tabular one?

I have been wondering which is easier for users to process - linear layout for information representation or tabular one? An example: on a Contact Us page on a web site you have the following modules ...
4
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1answer
122 views

Which qualitative method is best used with Empathy approach?

I have recently been doing a research that involved focus-group, interview, observation and lastly a survey as data gathering and analysis of user behavioral, emotions, experience. I have read and ...
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3answers
230 views

How does the UX design process revolve around the user personas you've established?

After describing personas at the beginning of the UX project, how do you design with all of them in mind?? What if two personas don't see eye to eye culturally or philosophically, how does design ...
2
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1answer
1k views

Marketing Persona VS UX (Design) Persona

This would be my 2nd question in UX Stackexchange to clarify my understanding. I've been developing Persona for sometime but this is my first time to collaborate UX with Marketing Team. I found out ...
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2answers
65 views

Is it correct to design personas from use cases provided by stakeholder?

I am currently creating personas for a new project. I don't have any user data except for the use cases provided by the stakeholder.I did competitive analysis and identified few interaction issues(...
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1answer
74 views

Combining personas and profiles rather than using them separately

There are lots of articles explaining personas and user profiles separately, but not many that talk about the use of both assets together to create a more insightful and comprehensive picture of the ...
4
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3answers
264 views

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs?

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs? My user has to perform 2 main tasks in the platform, and the tasks are a bit ...
2
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1answer
205 views

how to define the roles in a messaging app (ie like whatsapp)

I'm currently building an app for instant messaging (similar to whatsapp).. in my requirements doc I'm trying to define the roles. Like in any messaging app, there is the person who's currently using ...
11
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3answers
2k views

How do you determine an appropriate number of personas? [duplicate]

I created 4 Personas for an online car reseller based on focus-group and analytics data. The head of sales pointed out that there are more user groups on our website. I know that usually 3 personas ...
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2answers
1k views

Empathy Map as alternative or addition to (ad hoc) personas?

Would you say an Empathy Map is an alternative approach to (ad hoc) personas or is it kind of an addition when you already have created personas (first the personas, second the empathy maps)? Like ...
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4answers
185 views

The Personal in Personas

Personas are a tool that is becoming ever more central to the UX experience. The utility in identifying representative users, their challenges, their needs, their context, etc... is fairly clear to ...
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5answers
202 views

How to verify if the personas are well done?

Tomorrow I'll start a new UX designer job, and the designer before me there made personas, but its are just prototypes. She said me that I should verify if its are well done. They didn't create this ...
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2answers
66 views

How to do Remote User -research?

Our product users are not local users instead they are going to be from other part of the world. How do i understand the user behavior towards product, personas, how do i draw user journey for those ...
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2answers
664 views

UX persona rules around using demographic data?

What are the rules around including stakeholder demographics in personas (ex: gender, age, race, nationality, etc)? Are any of these factors considered off limits or are these factors generally ...
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1answer
64 views

Where to get people for user research, case studies, and personas? [closed]

I'm trying to improve my skills in running Q&A's and writing case studies of people so I can fundamentally answer questions about what features are needed, and why. The problem I'm having is ...
3
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1answer
352 views

Personas design and segmentation of research data

I'm working on a redesign project and time for personas design comes. I did a users research with 15 interviews and a survey which received about 120 responses. I read a lot about personas in past ...
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4answers
510 views

Why create fictive personas if a real person makes a perfect archetype?

Why I provide a lengthy description of my case StackExchange strives to have general questions with general answers, so that these can help the most people, and not just the person asking. So I ...
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4answers
251 views

Writing persona narratives - about existing scenario vs envisioned end scenario

Question in short When writing personas, do I: 1. Describe them in their current situation using whatever tool they may be using, or with no tool 2. Describe them using the tool that I am ...
3
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1answer
382 views

What is the best way to organize personas?

My team has a collection of different personas, some of which are customers, some users, and some are intermediaries that influence the purchases and . A persona map of these is pretty messy and I'm ...
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5answers
552 views

Personas in enterprise web application systems

I'm involved in a project that will be replacing a student information system at a post-secondary institution. I would describe the scope of this project as very large, comprising of approximately 200-...
3
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2answers
152 views

Is there a minimum viable number of personas you could use?

I seem to always end up making 5-8 personas in any business I work for. Sometimes we end up with more, but rarely (if ever) less. I love using personas and think they're an invaluable tool...but I ...
2
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1answer
527 views

Persona based navigation vs regular navigation?

In our redesign, our agency chose a persona based navigation where we had links to our top 4 personas in the primary nav (only items and no sub-menus). Each persona page provided content that are most ...
3
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1answer
176 views

Should persona be written at an epic, theme or story level?

The level of detail that a persona needs seems to be affected by at what level the persona helps move the design process along. My question rolls up to, do personas need to include enough details to ...
22
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7answers
3k views

How do you build empathy for users that you don't relate to?

I'm currently working on defining and improving the way my company handles customer feedback and, in particular, feature/improvement requests. One challenge I have is that I don't empathise with our ...
4
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2answers
257 views

Is creating a user persona for a personal project needed?

Do you need to create a user persona for a personal project that you are going to add on your portfolio? I ask because if you do create a user persona, it will basically be invented and assuming since ...