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I think it's a great idea considering how you intend to target 2 different key audiences. My 2 cents would be to show that the "Short summary" is the one active by default and should perhaps be placed on the left. Also you could consider adding "view full case study" at the bottom of each short summary so viewers do not have to find it difficult to switch ...


1

Instead of giving the users specific search terms or having them come up with their own, you could create realistic scenarios or ways in which they would typically use the search function. In this way, they would be motivated in completing the task since it's something they do in real life and also, you can get real feedback on the search results. Since it'...


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