86

Users generally do prefer targeted ads to untargeted ones, all other things being equal. However, there are other important factors which explain why user reaction is mostly negative overall: Users don't spend all their time purchasing goods on the internet - often they are doing different and completely unrelated tasks, sometimes at the same time. Most ...


48

This one is quite easy, you simply can't. If you would use an address on an emailing list where the recipient has opt-out you violate the 6'th requirement of the CAN-SPAM Act. Doing so is violating the law and will enable the recipient to sue your company: Each separate email in violation of the law is subject to penalties of up to $16,000, and more ...


44

Buyer's remorse is a defensive mechanism broadly associated with cognitive dissonance. You'd typically expect to find it where a purchaser had misgivings about their purchase for some reason - either they had difficulty choosing between multiple options, or they weren't sure about some other aspect (the trustworthiness of the seller, the necessity for the ...


39

A few of my guesses: Numbers are harder to anthropomorphize - we've reached a point with our understanding of computers where we regularly refer to the computer as another being we regularly interact with. It's much easier to give this creature some kind of name vs. a number, especially given that numbers are often used to "dehumanize" things and make them ...


23

Marketing = UX… There is a remarkable amount of overlap between modern marketing and UX. Marketing is more than advertising and sales. It also includes market research, which identifies what would be useful, valuable, and desirable to consumers. Modern marketing also participates in developing the products themselves, ensuring they meet their target “value ...


23

The psychology behind the $99 was explored in depth in Priceless: The Hidden Psychology of Value, which if you ask for my humble opinion, is a life-changing book. 9 is the Magic Number A price such as $99, or $14.95 are known as charm price. Research suggests that the most effective charm price is that ending with 9. A University of Chicago/MIT research (...


19

At least one part of it is that stories sell. Andrew and Jenny, like many people in digital marketing, ran some sites on the side to get a little extra cash. They were sitting in the pub one day and chatting about how they were each doing. "I've just made the final payments on my car," beamed Andrew, "and it's all down to my side project". ...


17

This has something to do with a shift in emphasis from push to pull advertising/marketing. There is loads of evidence to show that people's favourite way to learn about new things is by word of mouth - they ask their pals or read reviews from trusted sources. In fact this has turned into a whole branch of marketing (WOMMA). Permission Marketing is another ...


16

These are some UX factors: (human factors as well as marketing reasons) Names are more "human friendly" than numbers. ("Windows Vista" feels friendlier than "Windows 3.0") Names can be conveyed in more intuitive way than numbers (I just got Ice-cream Sandwich on my phone) Names/Things can be something people feel passionate about. ("I like Lion" feels ...


15

In my previous job, a big part in recruiting new employees was to test their business sense. We got a lot of UI and UX designers that wanted to focus on the new and nifty, rather than the true and tested aspects of the web. When faced with questions where they would need to make a choice, the ones that stood out most were those who were able to get over ...


15

I would rather go with actual workers than models. If you are asking this question on UX Q&A site, I would give you the UCD approach rather than the cogsci approach to marketing. By using actual workers in actual working conditions, you run the advantage of being transparent and conveying much more information through the image than what you could have ...


12

There's a lot of marketing chatter on this topic but there is one main thing to consider; which sounds like the more attractive deal in your * specific case*? There's an interesting Donut Hole graph from Dealicacy Showing how both can offer better value to the consumer: The relative (%) benefit remains constant, while the absolute benefit ($ off) has a ...


11

Human brains function as if all interactions are with live people. If browsing the internet is like asking a group of people questions and having them give you answers, what would you feel if a stranger butted into the crowd and kept interrupting to ask if you wanted to buy something? Even if it was something you were interested in, it'd be very annoying.


10

Honestly speaking from personal experience,the only time I would bother to answer the question is I was applying for a job and I felt that selecting "employee referral" (provided I was referred by an employee :) ) might get me an interview or atleast get my resume in front of a recruiter. That said,every additional field that you require the user the fill ...


10

I am going to break this response down into two parts : Following design principles : The fact that you are redesigning your own personal website allows you creative freedom with regards to how you want to convey information or content. However you must note that your website is often used as determine your design skills or even your UX skills with regards ...


10

Izhaki's answer pretty much covers everything related to the UX and psychology behind the x.99 pricing. But there's more -- the x.99 pricing is the key to a killer marketing strategy -- figures for discounts and offers are cleverly crafted numbers, which are almost always impossible to reach without buying one extra item. Why? Because discounts are offered ...


9

Seeing targeted ads highlights the fact that your browsing habits are being checked and logged. Many people see this as snooping (who by doesn't matter) and an intrusion on their privacy. For example, you may idly search for some information on something slightly salacious and then get presented with ads for "adult" material when you show your wife/boss ...


9

Mixing opt-in and opt-out is totally bad UX as it leads to a lot of confusion. The meaning of both lists should be consistent, so there should be either opt-out or opt-in for both groups: Do you want to receive information from us by: []post []phone []email []SMS [] Do you want to receive information from our carefully selected premium ...


9

I've been suggested it might be a good idea to require an email address for the first two plans before showing the price. This would also discourage people from staying on your site. I personally would have to be very motivated to leave my email address on your site for a product which I don't even know if I want. I'm not alone in this and price is one of ...


8

I'll start this answer with a quote from Richard Reed, co-founder of Innocent Smoothies (the fruit drinks): "90% of our marketing strategy goes into the bottle." Innocent is not a digital company though - the point is that they invest a lot into the product quality. Marketing is way more efficient (aka delivering better conversion rates) if the promise ...


8

I'm not sure about affective (did you mean "effective"?), but we can definitely identify a common, even standard, design pattern for one-product websites. Here are a few examples: Square, Doxie, Feedly, Highlight, Dollar Shave Club. As far as I understand, the main principles for one-product websites are: Product in front - These websites use big images ...


8

If you can design for emotions, you can design for which type of emotions you’d like to have. Taking a look at what game producers do and you have the answer there. All the games are designed with emotions and some games even react to the way the gamer is playing. All the emotions like guilt, sadness and remorse is a part of the overall gaming experience for ...


8

The only way that you are going to realistically test a headline is to A/B test it with your target audience. You could have focus groups (which is what book publishers usually do) but that isn't feasible for most web publishing due to the hight cost and turnaround time. Another solution would be to have an automated A/B test for different headlines. This ...


8

Steve Krug discussed taglines in his book Don't Make Me Think. From his book: "...the tagline appears right below, above, or next to the Site ID. (They) are a very efficient way to get your message across, because they're the one place on the page where users most expect to find a concise statement of the site's purpose." However, he noted that a ...


8

This question is really easy: conversion improvement is based on UX, because it's based on testing, research, analysis, auditing and deployment based on all of these techniques (between others) in which Marketing is just one of those techniques. And I have a Marketing degree, so believe me I'm not putting down marketing, just considering everything on ...


7

This article on landing page best practices has these UX-related recommendations: Ensure the primary headline of your landing page matches the ad visitors clicked to get there. Make your call to action (CTA) big and position it above the fold. Use directional cues to direct attention to your CTA. A landing page should have a single purpose and ...


7

Opt-in vs opt-out is a legal question and (if it's for communication) in most countries (USA and Europe included). Any agreement to communicate with someone has to be an opt-in, otherwise that communication is legally spam, and anyone receiving it (in a country where it is illegal) may sue you. In fact there are people who make their living suing people ...


7

You should offer both. For people who dont have patience to watch 60 sec long movie, will simply scroll the page down and look at screenshots with feature visualization. If that persons get interest in your project, they will take time to watch the movie to get the full explanation of you product. On the other side there are people who are typical TV ...


6

This might be helpful. I'll remove it if it breaks the rules. I once converted a long and gruelling sign up form and chopped it up into wizard-like steps and compared them A/B style. In both cases there was a "Where did you hear about us?" field (I failed to get stakeholders to allow me to drop it). In both cases it was an optional step and I found that ...


6

I'd say use the Hijri format which would be appreciated by the Muslims in the Arab countries; there are many sites that offer APIs for that. Avoid excess skin if you have pictures of people. Everything needs to be aligned right to left with the text. Actually don't just swap an English intro page to an Arabic one. Put some effort into it; it'll feel more ...


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