71

Add some catchy column titles. As it is right now, it looks like it's not free from animal testing, as the "No animal testing" item is not checked. Adding column headers will allow you to group them into "good things" and "no bad things" without relying on icons or color only while also helping the user scan the info quicker and ...


48

This one is quite easy, you simply can't. If you would use an address on an emailing list where the recipient has opt-out you violate the 6'th requirement of the CAN-SPAM Act. Doing so is violating the law and will enable the recipient to sue your company: Each separate email in violation of the law is subject to penalties of up to $16,000, and more ...


23

The psychology behind the $99 was explored in depth in Priceless: The Hidden Psychology of Value, which if you ask for my humble opinion, is a life-changing book. 9 is the Magic Number A price such as $99, or $14.95 are known as charm price. Research suggests that the most effective charm price is that ending with 9. A University of Chicago/MIT research (...


19

Use a "No symbol" (🚫) instead of an ❌. In general, a No symbol indicates the following situation: An environment does not have some item or activity in it That was a conscious decision, to improve the environment. It looks like this: βœ… Full-size, genuine plumbus 🚫 No Animal testing βœ… Only the finest dingle bop 🚫 No Maintenance fees βœ… ...


15

I would rather go with actual workers than models. If you are asking this question on UX Q&A site, I would give you the UCD approach rather than the cogsci approach to marketing. By using actual workers in actual working conditions, you run the advantage of being transparent and conveying much more information through the image than what you could have ...


10

Izhaki's answer pretty much covers everything related to the UX and psychology behind the x.99 pricing. But there's more -- the x.99 pricing is the key to a killer marketing strategy -- figures for discounts and offers are cleverly crafted numbers, which are almost always impossible to reach without buying one extra item. Why? Because discounts are offered ...


9

Mixing opt-in and opt-out is totally bad UX as it leads to a lot of confusion. The meaning of both lists should be consistent, so there should be either opt-out or opt-in for both groups: Do you want to receive information from us by: []post []phone []email []SMS [] Do you want to receive information from our carefully selected premium ...


9

I've been suggested it might be a good idea to require an email address for the first two plans before showing the price. This would also discourage people from staying on your site. I personally would have to be very motivated to leave my email address on your site for a product which I don't even know if I want. I'm not alone in this and price is one of ...


8

Steve Krug discussed taglines in his book Don't Make Me Think. From his book: "...the tagline appears right below, above, or next to the Site ID. (They) are a very efficient way to get your message across, because they're the one place on the page where users most expect to find a concise statement of the site's purpose." However, he noted that a ...


8

This question is really easy: conversion improvement is based on UX, because it's based on testing, research, analysis, auditing and deployment based on all of these techniques (between others) in which Marketing is just one of those techniques. And I have a Marketing degree, so believe me I'm not putting down marketing, just considering everything on ...


8

Copywriting guides says that you should change negations to positives turning them into benefits for potential customers. So instead off x No animal testing, no maintenance costs, complex installation they could be: checkmark or some friendly icon with :cruelty free, free maintaince, dead simple set up. etc


7

You should offer both. For people who dont have patience to watch 60 sec long movie, will simply scroll the page down and look at screenshots with feature visualization. If that persons get interest in your project, they will take time to watch the movie to get the full explanation of you product. On the other side there are people who are typical TV ...


7

Opt-in vs opt-out is a legal question and (if it's for communication) in most countries (USA and Europe included). Any agreement to communicate with someone has to be an opt-in, otherwise that communication is legally spam, and anyone receiving it (in a country where it is illegal) may sue you. In fact there are people who make their living suing people ...


6

I have a book somewhere (don't remember which, need to look it up) which explains that it's more important to have a short number, rather than low. $9.99 looks longer (larger) than $10. Then again, $10.00 looks larger than $9.99 The same book suggested a whole different approach: If you have a product of $10, introduce another product of -say- $12. Even if ...


6

I think it depends on what you want to achieve with your slogan. Brand enhancing slogans If the main reason is brand familiarity then I would position it as close to the logo/branding element as possible, in a way that support. For instance: Philips, sense and simplicity. This will make people go, ow cool Philips makes things that makes sense and are ...


6

It seems to me that the main problem is the double-negative that stems from the graphic reading as "not 'no animal testing' ". So how about using just a single negative? βœ… Full-size, genuine plumbus ❌ Animal testing βœ… Only the finest dingle bop ❌ Maintenance fees βœ… Uses only organic fleeb ❌ Complex installation


5

I don't think it would be a good idea to send them an email again if they unsubscribed to the newsletter. The user could lose confidence in your service. If he decided to unsubscribe it means he had good reasons to do so. Maybe the emails was too frequent, the content wasn't suitable, etc. Plus the legal parameter to take into account. Sadly I think you'll ...


5

No, I would strongly recommend otherwise. A month or so ago I was searching for a library that was compatible with Xamarin.iOS and Xamarin.Android. Technical stuff aside, I was comparing the product of different companies. Some companies provided a straightforward, fixed price, whereas other companies required you to leave info for a tender. The latter was ...


5

In software, what you are describing is generally know as a 'nag screen' - a popup or interstitial screen that the user has to dismiss in order to use the content. The only warning I would add is that you will be walking a fine line between encouraging your users to purchase the full content and annoying them to the point where they abandon the product. ...


4

I work in the financial industry and during tax season, this always comes up. Which do we offer: 20% off, or $25 off tax prep? Typically our software will calculate the most advantagous and offer that price to the client. With verbal confirmation that they are receiving the best "deal", clients always seem satisfied. Of course tax preparation can get ...


4

Am using different messages in different examples, pick whichever one sounds better in your use case. On the page where the user is redirected, display a message 'Your file is being downloaded. Check your download folder when the download is completed.' Be explicit to avoid confusions. You can have a splash/overlay message saying 'Your file download has ...


4

Since you have acknowledged that users have an email address that they would prefer you to use, just ask them for that preferred channel. Don't try and second-guess whether it's a daytime/work/home/throwaway address: use the address they nominate. That is, the "most appropriate classification" is simply Preferred.


4

The answer is quite simple. This kind of data ("number of users", "number of posts", "number of sales" etc.) are used as social proof to drive sales/sign ups to your product. It is much easier to trust something that is used by millions of people, right? For example Tumblr emphasizes the most crucial data for their micro-blogging platform, the number of ...


4

You could claim that educational e-mails are not marketing, however the customer might not see it the same way. If they have explicitly opted-out I would avoid sending them non-transactional e-mails, as you would be on questionable ground. Unless your terms at purchase cover you, called a "soft opt-in" by the UK ICO. You can of course ask them to opt back ...


4

UX as a term and discipline is somewhat new. Prior to it being called UX it was often call HCI (Human Computer Interaction). Today, now, aside from recent grads, most UX professionals do not have a User Experience Degree. The degrees and experience they do have can very wildly. Graphic Design (maybe lean towards UI Design) Industrial Design (also UI ...


4

The $300 Million Button So you want a case of "so-and-so changed the button and sales went through the roof"? Well I think this is as close as you'll get, it comes with a snazzy title and all. The $300 Million Button Backstory It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was ...


4

As my manager says: Half of the population is more stupid than the other half. Even if the statement is true, it doesn't really explain why some are more likely to fall for advertisement than others. It's just a cruel fact of life. However if we are in a state of mind where we know that we need something or want something - we are more likely to listen to ...


4

I can't point to specific research, but based on my experience as a user and basic e-commerce knowledge, it's possible that the buyers buy the more expensive one when a cheaper one is available because of a couple reasons: They don't trust the cheaper vendor because of their poor reviews or lack of reviews or general lack of trust They think the more ...


3

If you look at the elements that are supposed to make it seem more 'credible' and 'trustworthy', they are: Images of the people (along with their name), which traditionally works better than having no images or an anonymous feedback. T Having a brand name associated with the feedback (i.e. Twitter) which is probably the more subjective part of the what ...


3

As mtsyganov suggested offering both can help users in making an informed decision, studies have shown that product videos do help in conversion.I recommend looking at this article which talks about a number of case studies of how product videos have increased conversion greatly. To quote part of the article Zappos Zappos uses videos on a huge ...


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