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71 votes

Using cross marks to indicate benefits

Add some catchy column titles. As it is right now, it looks like it's not free from animal testing, as the "No animal testing" item is not checked. Adding column headers will allow you to ...
maxathousand's user avatar
  • 19.5k
19 votes

Using cross marks to indicate benefits

Use a "No symbol" (🚫) instead of an ❌. In general, a No symbol indicates the following situation: An environment does not have some item or activity in it That was a conscious decision, to ...
Luke Griffiths's user avatar
8 votes

Using cross marks to indicate benefits

Copywriting guides says that you should change negations to positives turning them into benefits for potential customers. So instead off x No animal testing, no maintenance costs, complex installation ...
Chris's user avatar
  • 4,558
6 votes

Using cross marks to indicate benefits

It seems to me that the main problem is the double-negative that stems from the graphic reading as "not 'no animal testing' ". So how about using just a single negative? ✅ Full-size, genuine ...
noughtnaut's user avatar
5 votes

What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment

In software, what you are describing is generally know as a 'nag screen' - a popup or interstitial screen that the user has to dismiss in order to use the content. The only warning I would add is ...
Roux Martin's user avatar
  • 14.2k
5 votes

I work primarily with small and medium businesses, is it a problem to replace the contact form with some VoIP application such as WhatsApp?

Not everyone has WhatsApp. I don't know where you get the 97.5% stat from. And does it even apply to users accessing via laptop? And even if that stat is correct, not everyone who does will want to ...
JonW's user avatar
  • 37.4k
4 votes

Why some users buy a product with higher price?

I can't point to specific research, but based on my experience as a user and basic e-commerce knowledge, it's possible that the buyers buy the more expensive one when a cheaper one is available ...
Jess's user avatar
  • 318
3 votes
Accepted

How can I represent something good for user and bad for the business in a graphical way?

I think the only possible solution to this question is to sit down with your group of designers (if you have one) and make a brainstorming. There are several things involved, what can help is a ...
Danielillo's user avatar
  • 19.2k
3 votes
Accepted

Marketing Persona VS UX (Design) Persona

UX personas aren't necessarily extensions of marketing personas. They're used for different purposes, composed of different pieces, and they may even represent different people. In some circumstances ...
Nate Green's user avatar
  • 2,483
3 votes

How to make visual ads effective in consumer web application?

A few things off the top of my head: Make it look less like an ad: This is because of banner blindness. We've almost become immune to ads in a sense, because we've seen so many of them, our brain ...
MJB's user avatar
  • 2,204
3 votes

Data on forcing marketing opt-in?

Today, under GDPR this would be problematic to say the least. Under the new regulation, freely given consent must be guaranteed, and that's not the case when there's an element of compulsion. From ...
ghislaineguerin's user avatar
3 votes

Should I separate current users and potential customers?

I don't think there's much value in having a dedicated gateway page forcing the user to choose between 'new user' and 'existing user'. It's a detrimental extra step for both audiences, particularly ...
Matt Obee's user avatar
  • 14.5k
2 votes

What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment

You could add a countdown timer - i've seen it on some websites, or a captcha, or do something else annoying like reduce video quality. However, these just discourage people from using your app (as ...
Paul S's user avatar
  • 2,339
2 votes

Are loyalty programs decreasing in effectiveness?

Why does a drive to increase user participation, imply that effectiveness might be dropping off? If the programs were ineffective, management might cancel them altogether - and if they proved ...
Alok's user avatar
  • 435
2 votes
Accepted

Graphs comparison placement

Having one before the other might be inevitable. You need to think what is more important to you. Here are a few questions that might make you choose one representation over another: What separation ...
mapto's user avatar
  • 481
2 votes

Passing HTML email form data to the server UX

The goal is to invite a user to share an opinion quickly, which is why it's not a simple, ugly link to a survey. To (mostly) keep that and remove the security dialogues, you can instead implement ...
msanford's user avatar
  • 5,995
2 votes

Passing HTML email form data to the server UX

Sorry for the simple answer: Yes, it will put users off. Because it is worrying Because it prevents the user from actually doing the tasks, refraining them, and pushing them into cancellation ...
Leths's user avatar
  • 1,987
2 votes

Understanding uplift in A/B testing

Optimization tools usually give more statistics than the uplift %. Some will even tell you how many days/weeks the test should run given your current traffic, current conversion rate, and expected ...
d-_-b's user avatar
  • 206
2 votes
Accepted

How to snag customers if what your company does is too hard to explain

Premium rickrolling also has complex motivations and processes behind them. You just aren't interested in reading several paragraphs of text about it. Or at least not until after you know their slogan ...
PixelSnader's user avatar
  • 8,331
2 votes
Accepted

Why some users buy a product with higher price?

Perceived value It's a mental trick. I don't feel entirely comfortable with the practice of using price to play this trick, but it does work. It's related to the idea of … You get what you pay for. ...
plainclothes's user avatar
  • 21.3k
2 votes
Accepted

Is it a good idea to use fb.me over facebook.com in advertising material?

Interesting question, a couple of points: For example, are users likely to be more suspicious of typing in the unfamiliar fb.me link as opposed to a facebook.com one? This is definitely possible, ...
dougajmcdonald's user avatar
2 votes

How to battle for UX over Marketing with regards to product navigation?

This is a new / very old controversy that affects everyone who deal within a creative world. A - Should the creative person "create" new reading orders to impress clients and must they adapt ...
Danielillo's user avatar
  • 19.2k
2 votes

I work primarily with small and medium businesses, is it a problem to replace the contact form with some VoIP application such as WhatsApp?

Since you mentioned Zoom and VoIP, I assume you are talking about instant chat with voice/video. Text contact form and video/voice call are two different things and don't share the same purpose. ...
Shahriar's user avatar
  • 338
2 votes
Accepted

Placing a pop-up advertisement on a login page of a purchased product?

"Is there a way I can meet the requirements of the sales team without interrupting the user experience as much?" Well, yes. But apparently they actually want to interrupt the flow (which is ...
Devin's user avatar
  • 38.1k
1 vote

How can I represent something good for user and bad for the business in a graphical way?

Apologies if i'm missing something but why do you even need to convey anything bad for business to the user? If the user is in good health and does not need your business' services - then i would ...
lamps92's user avatar
  • 313
1 vote
Accepted

Redirecting Customers from Facebook or Twitter to My Site

There are two separate issues here: Content The content question is a purely marketing one. You could make pages specific to a particular type of user (e.g., "facebook-like page" for people coming ...
manassehkatz-Moving 2 Codidact's user avatar
1 vote

Redirecting Customers from Facebook or Twitter to My Site

It is preferred to create Facebook ad post/visual with similarities of your site's actual content and main Call To Acrion. Otherwise, how many times would you recreate the ad content and align an ad ...
sruzan's user avatar
  • 41
1 vote

Need help for naming a switch on our website

'Learning mode' is a bit vague. Does change how you interact? Does it hide stuff or show more? Does it change the layout? Is it a completely new interface (e.g. you have a normal list of words to read,...
PixelSnader's user avatar
  • 8,331
1 vote

Need help for naming a switch on our website

Best case scenario is that you name it in a way that makes users know what will happen when they use this switch. I think "Learning mode" is fine in this case, you could provide an explanation in ...
Pectoralis Major's user avatar
1 vote

Best way to ask a question about how users got to the webpage?

I would definitely use something like Google Analytics to track this, instead of interrupting the user with the question. You should be able to get great insight from a tool like that. That said, if ...
Joshua Reach's user avatar

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