71

Add some catchy column titles. As it is right now, it looks like it's not free from animal testing, as the "No animal testing" item is not checked. Adding column headers will allow you to group them into "good things" and "no bad things" without relying on icons or color only while also helping the user scan the info quicker and ...


48

This one is quite easy, you simply can't. If you would use an address on an emailing list where the recipient has opt-out you violate the 6'th requirement of the CAN-SPAM Act. Doing so is violating the law and will enable the recipient to sue your company: Each separate email in violation of the law is subject to penalties of up to $16,000, and more ...


19

Use a "No symbol" (🚫) instead of an ❌. In general, a No symbol indicates the following situation: An environment does not have some item or activity in it That was a conscious decision, to improve the environment. It looks like this: βœ… Full-size, genuine plumbus 🚫 No Animal testing βœ… Only the finest dingle bop 🚫 No Maintenance fees βœ… ...


10

Izhaki's answer pretty much covers everything related to the UX and psychology behind the x.99 pricing. But there's more -- the x.99 pricing is the key to a killer marketing strategy -- figures for discounts and offers are cleverly crafted numbers, which are almost always impossible to reach without buying one extra item. Why? Because discounts are offered ...


9

I've been suggested it might be a good idea to require an email address for the first two plans before showing the price. This would also discourage people from staying on your site. I personally would have to be very motivated to leave my email address on your site for a product which I don't even know if I want. I'm not alone in this and price is one of ...


8

Steve Krug discussed taglines in his book Don't Make Me Think. From his book: "...the tagline appears right below, above, or next to the Site ID. (They) are a very efficient way to get your message across, because they're the one place on the page where users most expect to find a concise statement of the site's purpose." However, he noted that a ...


8

This question is really easy: conversion improvement is based on UX, because it's based on testing, research, analysis, auditing and deployment based on all of these techniques (between others) in which Marketing is just one of those techniques. And I have a Marketing degree, so believe me I'm not putting down marketing, just considering everything on ...


8

Copywriting guides says that you should change negations to positives turning them into benefits for potential customers. So instead off x No animal testing, no maintenance costs, complex installation they could be: checkmark or some friendly icon with :cruelty free, free maintaince, dead simple set up. etc


7

You should offer both. For people who dont have patience to watch 60 sec long movie, will simply scroll the page down and look at screenshots with feature visualization. If that persons get interest in your project, they will take time to watch the movie to get the full explanation of you product. On the other side there are people who are typical TV ...


6

I think it depends on what you want to achieve with your slogan. Brand enhancing slogans If the main reason is brand familiarity then I would position it as close to the logo/branding element as possible, in a way that support. For instance: Philips, sense and simplicity. This will make people go, ow cool Philips makes things that makes sense and are ...


6

It seems to me that the main problem is the double-negative that stems from the graphic reading as "not 'no animal testing' ". So how about using just a single negative? βœ… Full-size, genuine plumbus ❌ Animal testing βœ… Only the finest dingle bop ❌ Maintenance fees βœ… Uses only organic fleeb ❌ Complex installation


5

I don't think it would be a good idea to send them an email again if they unsubscribed to the newsletter. The user could lose confidence in your service. If he decided to unsubscribe it means he had good reasons to do so. Maybe the emails was too frequent, the content wasn't suitable, etc. Plus the legal parameter to take into account. Sadly I think you'll ...


5

No, I would strongly recommend otherwise. A month or so ago I was searching for a library that was compatible with Xamarin.iOS and Xamarin.Android. Technical stuff aside, I was comparing the product of different companies. Some companies provided a straightforward, fixed price, whereas other companies required you to leave info for a tender. The latter was ...


5

In software, what you are describing is generally know as a 'nag screen' - a popup or interstitial screen that the user has to dismiss in order to use the content. The only warning I would add is that you will be walking a fine line between encouraging your users to purchase the full content and annoying them to the point where they abandon the product. ...


5

Not everyone has WhatsApp. I don't know where you get the 97.5% stat from. And does it even apply to users accessing via laptop? And even if that stat is correct, not everyone who does will want to have instant 'live' voice chat. Whereas 100% of users of your website have a web-browser and (assuming it's accessibly built) are able to type content into a box ...


4

UX as a term and discipline is somewhat new. Prior to it being called UX it was often call HCI (Human Computer Interaction). Today, now, aside from recent grads, most UX professionals do not have a User Experience Degree. The degrees and experience they do have can very wildly. Graphic Design (maybe lean towards UI Design) Industrial Design (also UI ...


4

You could claim that educational e-mails are not marketing, however the customer might not see it the same way. If they have explicitly opted-out I would avoid sending them non-transactional e-mails, as you would be on questionable ground. Unless your terms at purchase cover you, called a "soft opt-in" by the UK ICO. You can of course ask them to opt back ...


4

I work in the financial industry and during tax season, this always comes up. Which do we offer: 20% off, or $25 off tax prep? Typically our software will calculate the most advantagous and offer that price to the client. With verbal confirmation that they are receiving the best "deal", clients always seem satisfied. Of course tax preparation can get ...


4

Since you have acknowledged that users have an email address that they would prefer you to use, just ask them for that preferred channel. Don't try and second-guess whether it's a daytime/work/home/throwaway address: use the address they nominate. That is, the "most appropriate classification" is simply Preferred.


4

The answer is quite simple. This kind of data ("number of users", "number of posts", "number of sales" etc.) are used as social proof to drive sales/sign ups to your product. It is much easier to trust something that is used by millions of people, right? For example Tumblr emphasizes the most crucial data for their micro-blogging platform, the number of ...


4

The $300 Million Button So you want a case of "so-and-so changed the button and sales went through the roof"? Well I think this is as close as you'll get, it comes with a snazzy title and all. The $300 Million Button Backstory It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was ...


4

As my manager says: Half of the population is more stupid than the other half. Even if the statement is true, it doesn't really explain why some are more likely to fall for advertisement than others. It's just a cruel fact of life. However if we are in a state of mind where we know that we need something or want something - we are more likely to listen to ...


4

I can't point to specific research, but based on my experience as a user and basic e-commerce knowledge, it's possible that the buyers buy the more expensive one when a cheaper one is available because of a couple reasons: They don't trust the cheaper vendor because of their poor reviews or lack of reviews or general lack of trust They think the more ...


3

As mtsyganov suggested offering both can help users in making an informed decision, studies have shown that product videos do help in conversion.I recommend looking at this article which talks about a number of case studies of how product videos have increased conversion greatly. To quote part of the article Zappos Zappos uses videos on a huge ...


3

If you look at the elements that are supposed to make it seem more 'credible' and 'trustworthy', they are: Images of the people (along with their name), which traditionally works better than having no images or an anonymous feedback. T Having a brand name associated with the feedback (i.e. Twitter) which is probably the more subjective part of the what ...


3

It's a good idea to try to place it next to the logo at the top of the page. It help the user to understand what the brand and the site is all about. I would also look for a brand identity manual about slogan placement. Usually there is a section about how to position the slogan relatively to the logotype. Jakob Nielsen has written about the subject here.


3

Discover has a sense of finding something new. So if the action is largely linked to finding new and interesting options, then I would go with this. Buy is a transactional word, and indicates that you will go to get a product to purchase. Use this if your user likely already knows what they will be buying and won't primarily be discovering new items. I ...


3

Asking a user for anything is a barrier to entry I've seen some websites ask for a list of friends email before you can use it and see if it is even worth recommending which is ridiculous. Let me answer your question with another question... Would you go into a grocery store if someone at the entrance required your mailing address? If you have ...


3

Today, under GDPR this would be problematic to say the least. Under the new regulation, freely given consent must be guaranteed, and that's not the case when there's an element of compulsion. From their guidelines: Freely given consent implies real choice and is especially difficult or impossible when there is an imbalance between controller and data ...


3

A few things off the top of my head: Make it look less like an ad: This is because of banner blindness. We've almost become immune to ads in a sense, because we've seen so many of them, our brain automatically scans a page and writes anything that looks like advertisement off as unimportant. Have a clear message and call to action (CTA): Make sure it's scan-...


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