71
votes
Using cross marks to indicate benefits
Add some catchy column titles.
As it is right now, it looks like it's not free from animal testing, as the "No animal testing" item is not checked. Adding column headers will allow you to ...
- 19.5k
19
votes
Using cross marks to indicate benefits
Use a "No symbol" (🚫) instead of an ❌.
In general, a No symbol indicates the following situation:
An environment does not have some item or activity in it
That was a conscious decision, to ...
- 499
8
votes
Using cross marks to indicate benefits
Copywriting guides says that you should change negations to positives turning them into benefits for potential customers. So instead off x No animal testing, no maintenance costs, complex installation ...
- 4,518
6
votes
Using cross marks to indicate benefits
It seems to me that the main problem is the double-negative that stems from the graphic reading as "not 'no animal testing' ".
So how about using just a single negative?
✅ Full-size, genuine ...
- 161
5
votes
What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment
In software, what you are describing is generally know as a 'nag screen' - a popup or interstitial screen that the user has to dismiss in order to use the content.
The only warning I would add is ...
- 14.2k
5
votes
I work primarily with small and medium businesses, is it a problem to replace the contact form with some VoIP application such as WhatsApp?
Not everyone has WhatsApp. I don't know where you get the 97.5% stat from. And does it even apply to users accessing via laptop? And even if that stat is correct, not everyone who does will want to ...
JonW♦
- 37.2k
4
votes
Why some users buy a product with higher price?
I can't point to specific research, but based on my experience as a user and basic e-commerce knowledge, it's possible that the buyers buy the more expensive one when a cheaper one is available ...
- 318
4
votes
Do 'exciting' marketing words make users feel patronized?
As my manager says:
Half of the population is more stupid than the other half.
Even if the statement is true, it doesn't really explain why some are more likely to fall for advertisement than others....
- 54.9k
3
votes
How to make visual ads effective in consumer web application?
A few things off the top of my head:
Make it look less like an ad: This is because of banner blindness. We've almost become immune to ads in a sense, because we've seen so many of them, our brain ...
- 2,204
3
votes
Accepted
Marketing Persona VS UX (Design) Persona
UX personas aren't necessarily extensions of marketing personas. They're used for different purposes, composed of different pieces, and they may even represent different people. In some circumstances ...
- 2,473
3
votes
Data on forcing marketing opt-in?
Today, under GDPR this would be problematic to say the least. Under the new regulation, freely given consent must be guaranteed, and that's not the case when there's an element of compulsion.
From ...
- 987
3
votes
Accepted
How can I represent something good for user and bad for the business in a graphical way?
I think the only possible solution to this question is to sit down with your group of designers (if you have one) and make a brainstorming.
There are several things involved, what can help is a ...
- 18.3k
3
votes
Should I separate current users and potential customers?
I don't think there's much value in having a dedicated gateway page forcing the user to choose between 'new user' and 'existing user'. It's a detrimental extra step for both audiences, particularly ...
- 14.4k
2
votes
Segmenting site into business + consumer
Those gating pages are just about useless, aren't they? They're almost like a splash page where you have to make a decision and click through to get to the site. They're just a hurdle you have to ...
- 9,034
2
votes
What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment
You could add a countdown timer - i've seen it on some websites, or a captcha, or do something else annoying like reduce video quality.
However, these just discourage people from using your app (as ...
- 2,329
2
votes
Are loyalty programs decreasing in effectiveness?
Why does a drive to increase user participation, imply that effectiveness might be dropping off? If the programs were ineffective, management might cancel them altogether - and if they proved ...
- 435
2
votes
Passing HTML email form data to the server UX
Sorry for the simple answer:
Yes, it will put users off.
Because it is worrying
Because it prevents the user from actually doing the tasks, refraining them, and pushing them into cancellation
...
- 1,987
2
votes
Accepted
Graphs comparison placement
Having one before the other might be inevitable. You need to think what is more important to you. Here are a few questions that might make you choose one representation over another:
What separation ...
- 471
2
votes
Accepted
Why some users buy a product with higher price?
Perceived value
It's a mental trick. I don't feel entirely comfortable with the practice of using price to play this trick, but it does work. It's related to the idea of …
You get what you pay for.
...
- 21.3k
2
votes
Understanding uplift in A/B testing
Optimization tools usually give more statistics than the uplift %. Some will even tell you how many days/weeks the test should run given your current traffic, current conversion rate, and expected ...
- 206
2
votes
Accepted
How to snag customers if what your company does is too hard to explain
Premium rickrolling also has complex motivations and processes behind them. You just aren't interested in reading several paragraphs of text about it. Or at least not until after you know their slogan ...
- 8,311
2
votes
Accepted
Is it a good idea to use fb.me over facebook.com in advertising material?
Interesting question, a couple of points:
For example, are users likely to be more suspicious of typing in the unfamiliar fb.me link as opposed to a facebook.com one?
This is definitely possible, ...
- 2,064
2
votes
How to battle for UX over Marketing with regards to product navigation?
This is a new / very old controversy that affects everyone who deal within a creative world.
A - Should the creative person "create" new reading orders to impress clients and must they adapt ...
- 18.3k
2
votes
I work primarily with small and medium businesses, is it a problem to replace the contact form with some VoIP application such as WhatsApp?
Since you mentioned Zoom and VoIP, I assume you are talking about instant chat with voice/video. Text contact form and video/voice call are two different things and don't share the same purpose. ...
- 258
2
votes
Accepted
Placing a pop-up advertisement on a login page of a purchased product?
"Is there a way I can meet the requirements of the sales team without interrupting the user experience as much?"
Well, yes.
But apparently they actually want to interrupt the flow (which is ...
- 37.3k
1
vote
Accepted
Redirecting Customers from Facebook or Twitter to My Site
There are two separate issues here:
Content
The content question is a purely marketing one. You could make pages specific to a particular type of user (e.g., "facebook-like page" for people coming ...
1
vote
Redirecting Customers from Facebook or Twitter to My Site
It is preferred to create Facebook ad post/visual with similarities of your site's actual content and main Call To Acrion. Otherwise, how many times would you recreate the ad content and align an ad ...
- 41
1
vote
Best way to ask a question about how users got to the webpage?
I would definitely use something like Google Analytics to track this, instead of interrupting the user with the question. You should be able to get great insight from a tool like that.
That said, if ...
- 68
1
vote
Need help for naming a switch on our website
'Learning mode' is a bit vague. Does change how you interact? Does it hide stuff or show more? Does it change the layout? Is it a completely new interface (e.g. you have a normal list of words to read,...
- 8,311
1
vote
Need help for naming a switch on our website
Best case scenario is that you name it in a way that makes users know what will happen when they use this switch.
I think "Learning mode" is fine in this case, you could provide an explanation in ...
- 10.8k
Only top scored, non community-wiki answers of a minimum length are eligible