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I've done a similar thing for a client who wanted to release a novel app. We used a landing (or branding) page as a means of onboarding the user with minimal info and maximum feel-good content, especially when you target users through classical channels or social media campaigns. We found that a landing page prepares the user for an app that doesn't convey ...


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IMO, landing pages are not just for providing info. Yes, it is a way to provide info but it can also act as an user interface in case the app takes longer to load on a poor connection. It is better to user a static page instead of completely depending on dynamically loaded pages. It is a way to increase the conversion rate. There are many more uses but i ...


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