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Would advise against hiding the contents of each shop behind tabs. Instead, you could group them while keeping them visible. Sure the list might be a bit longer but users can see it all by simply scrolling instead of clicking the tabs. Refer to the example below.


Amazon, nailed it with handling wider list of categories and still having an effective user journey on their website. Amazon will be a better example to help you design based on the end user's intent. Also for the mobile version of this design you test it thoroughly using LT Browser, which gives you complete analysis by comparing different designs on latest ...


It's recommended to add descriptions to product images to highlight features and details that might not be obvious by just looking at an image, or will be hard to understand if you only put the features in the product descriptions. Baymard Institute has performed usability studies that show that it's helpful for e-commerce visitors.


I believe that each type of presentation has its pros and cons and suitability depending on the platform used and the type of goods on sale on the e-commerce website. For big ticket items, e.g. more expensive items and items where users need to look at detailed specifications, such as computers, furniture, and etc., a full page check out screen (types 3 and ...


I don't have enough reputation to add a comment, so I'm giving my thoughts as an answer here instead. Agree with Lino that Nike and Amazon are good examples that show different ways of organising 24 categories on the website. I don't know a third type of design that you can consider at this moment. What you sketched is close to the Nike design. If the ...


Here are my opinion. I learned few important things while using videos for ecommerce website specially fashion centric website like / . Videos are becoming very important aspect which results live feeling for the product. Since, use of videos requires good internet data bandwidth for better visibility, one can use GIFs appropriately for ...


Do you plan on having a search and/or filters? Would you show search results horizontally? If you're not doing it on search results; might as well just keep consistency and not use horizontal scrolls. The horizontal scroll is not about listing products horizontally; it's about listing categories vertically with horizontal examples. Even in that case, I'd ...


welcome. Your instincts are correct that "Add to cart" is definitely a better CTA than "sign up". You'll want to hide the "sign up" button if the user can't sign up. "Add to cart" is fine for the remaining button if there are cues on the page that the webinar happened in the past, and the user can purchase a recording. ...


I would add a badge that is in strong contrast with the product on sale. Inside the badge make sure you specify how big the sale is. While there is no universal symbol for a product sale if you write inside a badge something like "-15%", your users will understand. Of course, test the solution!

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