I don't like the words Submit Request - as a designer that is what pressing the button does. For a user, it is more-or-less as meaningless as Press This Button. I don't think Send Request is much better, possibly worse (where is the request going to be sent to?).
I suggest Place Booking if that is what your system is about: booking a course somewhere.
I would do it like this. First, divide the process into two phases:
First step, in which you require relatively low engagement from the user with relatively high profit for him.
Second step, in which the user is already anchored on the promise of profit you have given him in the first step, so he will be more interested in a putting little bit more effort ...
Change the behavior to fit the intuition
You might want to change the behavior to fit the user intuition, instead of changing the design to "make the user understand" the behavior that you originally intended.
If there are no major reasons for the details to be set in stone at that point (and they aren't, since apparently they can cancel it before the ...
In psychology there is a lot of research into whether primacy (first presented) or recency (most recently presented) most affects the choices that people will make. To cut through a lot of theory, in most cases primacy dominates - especially when the choices are presented very close to each other in time.
So if you want someone to go for a particular ...
In A/B testing, effect size is the observed difference in performance between A and B. Take, for example, the following A/B results:
A: 10 conversions out of 103 visits
B: 6 conversions out of 97 visits.
So A has a conversion rate of 10/103 = 9.71% while B has a conversion rate of 6/97 = 6.19%. The data suggest that over many visits, A will ...
This is a strategy usually followed by companies that follow price discrimination as a strategy. This could be because:
The cost of providing that product actually depends (usually statistically) on who is asking for it. Think of insurance companies here, where a healthy 18 year old with no history of medical problems is likely to cost a lot less to ...
You should really change the wording on your primary action buttons to make it absolutely clear.
"Submitting request" or "Send request" is what your browser does when the user clicks a link or button, but "Pay for session" is what the user wants or has to do in this context to continue.
By using a modal dialog you show the user that he has to complete the ...
I know you said in your question that removing fields isn't an option, but that's the way to increase conversion, Luke W even says so. There are some fields that seem ripe for it -
Do you need both job title and job role?
You're collecting zip, city, state, and country, but not street address? If you're not sending them mail, then Country and Zip/...
The session is stored on the server whereas the cookies is stored on the user desktop.
In the session, you have no way to retrieve the cart's information after the session is expired (generally 30 minutes at most). You will throw away 2 hours of Paula's time, who has struggled to choose that red shirt over the green one.
Cookies's size and number are ...
I assume you are talking about the built-in browser prompt that asks if the user wants to allow/block push notifications, as opposed to a custom solution of your own.
First of all, these are extremely annoying for the user and very obtrusive. Having one of these pop-up without me taking any action is an immediate "block".
The second problem is that ...
Here's an article that cites a couple semi-recent studies at Notre Dame and Nielsen/Norman. It might be relevant to the discussion.
Arrows are distracting!
Don’t use web carousels for showcasing products
Do use web carousels to brand your site or offering
Web carousels are not ideal for desktop websites
Web carousels get very significant taps ...
Guess a lot
I know that sounds kind of silly, but that's what it comes down to. You can analyze
Seasonal volume spikes
Customer service feedback
Related case studies
and so on
But none of that will tell you the why behind the behavior you're seeing.
So you're left with one option: make smart, experience-informed guesses. ...
From my own experience in looking at the analytics data of sites I've created, I can say that most users don't interact with a carousel, much less convert from one.
I have noticed recently that a number of sites that used to have carousels no longer have them and are instead showing just one "panel" (if you look at the HTML, there's still remnants of a ...
The answer to this can be a little complicated and i know lot of layout designers and grid specialists have spent a lifetime contemplating on this.
Before entering into the discussion we need to ask whether you want to be open about the profits to your advertisers or whether its going to be an under the covers thing. If you are not going to be telling this ...
With all my projects the main reason is laws.
In EU, you're required by law to get the users' informed and active consent before storing or accessing any kind of personal data.
The ePrivacy directive – more specifically Article 5(3) – requires prior informed consent for storage ofor access to information stored on a user's terminal equipment.
The best time to ask a user to allow push notifications is the moment when they understand that a notification would help them accomplish their intentions. That's usually not when the page loads. Users need to understand the value of the notification, which might otherwise be a potential nuisance. Examples:
The user ordered their first package from your ...
They do it to draw your eye to 2 things:
As per your example, the largest and brightest font your eye is drawn to is the price $14.95. The second largest and brightest font your is then drawn to is the phone number 1-800-232-0400.
If you know nothing else, they want to make sure you know this:
For your life to be complete you ...
Your goal is a good one.
In the e-comm space, it's generally accepted that more page loads will result in less customers at the end of the funnel. The funnel is a cruel master.
But there's a catch
Your question hints at the fact that a shorter solution must also be a good one. You can't just cram a page full of info and declare "look, there's less pages ...
I'm going to interpret your question as "UX: can anyone show me whether it works?"
The best example would be the $300,000,000 button. In short, an ecommerce website was designed to ask users' to register before purchasing. By changing this to allow customers to purchase without registering, the company earned $300,000,000 more that year.
And $15m of that ...
Add a 'confirmation' tab last, after 'submit' (and change 'submit' text to 'summary'), so the user knows there's another section to go before they're done. It's odd for user to be on the last step in tabbed checkouts, but not be done.
I would 100% argue that these pop up modal windows take away from the user experience - I don't think there is much doubt about that. You mentioned that they destroy the flow of reading the content and I think that any user would disagree.
The reason they are used, is because they likely are successful. I guess it's going to come down to what's more ...
A solid question, but I don't know how easy it will be to get raw numbers on this, or if they'll apply to your specific situation. It's important from an early stage to establish a way to split test new features like this so you can get realtime statistics for your own use case.
Keep in mind, the answer to this question is heavily influenced not only by the ...
How are expiry dates displayed on a credit card? 05/07
How do you convey that date verbally? 0507
It makes sense to have people enter it in some that replicates those behaviours...
So, the text input with MM/YY is probably the best. Automatically add the slash after they have entered the month, and ignore any non-numeric character they manually enter (...
This depends on how much traffic your expecting to pull from multiple regions.
If you know that you'll be getting traffic from all over the world and they will all be contributing significantly towards your goals (revenue or form sign ups etc) then following the example you have provided is a good tried and tested way to instantly engage and increase ...
While the best UX would be to combine both softwares (don't become a second Axosoft), the easiest way would be to ask them on the landing or on the download site something like:
What do you need product branch name for? and give them either to choose or dropdown and give them the correct software.
Alternatively you can show them the most likely product ...
The recent example I saw two Sign up buttons was Mailchimp site. The reason for this solution is simple: all the visitors divided into two groups. Ones who know the service (from ads, articles, etc.) and want to register immediately. They'll probably use top button.
The Sign up button at the bottom behind value proposition is for those who were less sure in ...
Most carousels have pagination arrows and dots. Users aren't drawn to this. They're drawn to text labels.
Why Users Aren’t Clicking Your Home Page Carousel
Labels are informative, meaningful and describe what users want.
Labeling each slide incentivizes them to click because the labels tell
them what they’ll get. Users are more likely ...