10 votes

What do Sample Size and Effect Size mean in terms of A/B testing?

Effect Size In A/B testing, effect size is the observed difference in performance between A and B. Take, for example, the following A/B results: A: 10 conversions out of 103 visits B: 6 conversions ...
Michael Zuschlag's user avatar
8 votes

Best practice for Web Push Notifications Prompt

I assume you are talking about the built-in browser prompt that asks if the user wants to allow/block push notifications, as opposed to a custom solution of your own. First of all, these are extremely ...
musefan's user avatar
  • 7,061
6 votes

How can I improve conversion without user testing?

Guess a lot I know that sounds kind of silly, but that's what it comes down to. You can analyze Sales figures Seasonal volume spikes Site analytics Customer service feedback Related case studies ...
plainclothes's user avatar
  • 21.3k
6 votes

"Sign Up/Join Now" versus "Learn More/Find Out More"

Welcome to UXSE! From a quick Google search on CTAs I found this article that analyzed ~37000 Facebook ads and also made their own A/B/C testing. They compared "Learn More", "Sign Up" and "...
RobbyReindeer's user avatar
5 votes

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

With all my projects the main reason is laws. In EU, you're required by law to get the users' informed and active consent before storing or accessing any kind of personal data. The ePrivacy ...
Alex V.'s user avatar
  • 101
5 votes

Best practice for Web Push Notifications Prompt

The best time to ask a user to allow push notifications is the moment when they understand that a notification would help them accomplish their intentions. That's usually not when the page loads. ...
Izquierdo's user avatar
  • 12k
4 votes

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

I recommend looking at this article which talks about a A\B test that was done on seeing the conversion rates while using a solid call to action vs a ghost button in emails. To quote the article ...
Mervin's user avatar
  • 43.8k
4 votes

The most intuitive way to input credit card expiry dates

How are expiry dates displayed on a credit card? 05/07 How do you convey that date verbally? 0507 It makes sense to have people enter it in some that replicates those behaviours... So, the text ...
HorusKol's user avatar
  • 193
4 votes

How does "clickshaming" affect user experience?

A solid question, but I don't know how easy it will be to get raw numbers on this, or if they'll apply to your specific situation. It's important from an early stage to establish a way to split test ...
Daniel Brown's user avatar
  • 2,022
4 votes

Are those "sign up now!" pop up windows taking away from the UX?

I would 100% argue that these pop up modal windows take away from the user experience - I don't think there is much doubt about that. You mentioned that they destroy the flow of reading the content ...
Vincent Feeney's user avatar
4 votes

Are regional specific landing pages better than standard homepages?

This depends on how much traffic your expecting to pull from multiple regions. If you know that you'll be getting traffic from all over the world and they will all be contributing significantly ...
sclarke's user avatar
  • 1,855
4 votes

How to guide users to the correct download?

While the best UX would be to combine both softwares (don't become a second Axosoft), the easiest way would be to ask them on the landing or on the download site something like: What do you need ...
marvinpoo's user avatar
  • 596
3 votes

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

It comes down to two related things: Ownership of action Trust The first of these is about the owner of the site wanting you to stop and notice the thing you're agreeing to, rather than just ...
Adrian Long's user avatar
  • 1,245
3 votes

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

The reason why is that by law (and its fuzzy) people have to have enough to show that they can't accidentally accept terms, usually when payment or providing personal information is involved. So if I ...
Jamezrp's user avatar
  • 2,788
3 votes

conversion rate: "Add to cart" button on product list

This is a bad idea because: Add visual clutter when you don't need it Users click into product details before buying because they require more information then just the name and image What if ...
UXerUIer's user avatar
  • 5,435
3 votes

Is left hand / vertical navigation worth the space it uses?

tl;dr Horizontal nav is good for overviews. Vertical nav is good when you need persistent deep-dive controls. Landing pages are an immersive experience worthy of experimentation. E-comm has ...
plainclothes's user avatar
  • 21.3k
3 votes

The font style on a CTA affect user's decisions?

According to this post by Kissmetrics: As far as research goes, there is no ironclad answer as to whether serif or sans serif is better. But, as far as general consensus goes, when it comes to ...
Joao Carvalho's user avatar
3 votes

E-commerce product page thumbnails: Vertical vs Horizontal?

I'm looking at two reasons why vertical placement works best for product thumbnails: Majority of web users are already familiar with this approach as the top e-commerce portals such as Amazon, ...
Dipak's user avatar
  • 16.2k
3 votes

Why user mostly drops from shipping address page in checkout?

There are many possible reasons, but without seeing your site or that specific page, it’s just a bunch of wild guesses: You have restrictions on where you ship (e.g. only to the US when you have a ...
jcaron's user avatar
  • 2,706
3 votes

Identity and abuse in software build around anonymity

Those verification methods are common and could be viable, but the underlying app may have conceptual problems. There's a lot to unpack here, so bear with me. For starters, it sounds like users ...
Nathan Rabe's user avatar
  • 8,888
2 votes

conversion rates on payment page with our without header and footer

yes, the footer. or at least a lot of the seo content on it can be removed after cart and thru ought the checkout. The header should be minimised or removed as well to avoid the user from getting ...
Blue Ocean's user avatar
  • 10.6k
2 votes

Which captcha causes the smallest loss in conversion?

In my unbiased on nothing opinion is this one: Because its the least intrusive and asks the user for only one click. It also the most appealing (As much a captcha can be)
dimshik's user avatar
  • 1,201
2 votes

Best moment to ask for feedback why the user is not converting?

I agree with @dan1111's answer; asking users to tell you why they are leaving is annoying and a bad practice. I think you have 2 choices that can actually help you make improvements that will result ...
Jim's user avatar
  • 21
2 votes

Is inline validation convenient on pre filled form fields?

Yes, if the pre-filled data is user-editable If the user can still edit the pre-filled fields, they need to know that the current data is valid and also if any changes they make, are. Make sure all ...
SQB's user avatar
  • 1,295
2 votes

a/b testing hundreds of pages at once, with a different layout

It depends on how your "b" variant are implemented. Separate pages are difficult to test, whereas javascript transformations are much easier. Here is some general advice, hope it helps: Javascript ...
d-_-b's user avatar
  • 206
2 votes

Do "text seals" increase conversions on payment forms?

There is a study from UCL (Why Trust Seals Don’t Work: A study of user perceptions and behavior, I. Kirlappos, A. Sasse and N. Harvey) on how users react to the presence of trust seals on websites. ...
Steve Dodier-Lazaro's user avatar
2 votes

The most intuitive way to input credit card expiry dates

It is generally considered a rule of good usability to stick to a single input method as much as possible. Don't force users to switch between mouse and keyboard unnecessarily. For this reason...drop ...
the other one's user avatar
2 votes

Notification when item is added to a shopping cart

Give user a consistent feedback. Choose a place where all notification must be displayed for all kind of feedback. Popups are annoying. Also make it very simple and no input should be required from ...
Akshay Anand's user avatar
2 votes

Conversion strategy - displaying button for not allowed action and redirecting on click

I have seen the process you are describing in action and it never makes me comfortable - Essentially, you are hijacking a click and redirecting the user through a number of steps that they were not ...
Roux Martin's user avatar
  • 14.2k

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