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Questions tagged [conversion]

Patterns to help advance prospects along the sales funnel.

0
votes
2answers
57 views

Are changing titles a good idea?

We are designing the homepage for a B2B website. Sales and marketing are asking us to include changing titles on the user's landing. That means the title changes between 6 different titles that tell ...
0
votes
2answers
63 views

Should video be first thing on product websites?

We have car research product website. We have product page for each car model that has car photos, videos, price, features, specifications, alternatives, reviews and news. I read that product pages ...
0
votes
2answers
102 views

Why user mostly drops from shipping address page in checkout?

We have a 4 step checkout process in our ecommerce website. Login/Signup Shipping Address Delivery date and special instructions Payment Here we have a checkout conversion of around 40%. Means if ...
2
votes
3answers
132 views

“Sign Up/Join Now” versus “Learn More/Find Out More”

Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking: "Sign Up" is ideal in situations where the lead is MOST informed about,...
0
votes
1answer
40 views

How do I sell a Saas product online that is usually sold over the phone?

We are about to test the willingness of visitors to our website to 'buy now', as opposed to the usual method of 'get a demo' which would hand them over to a sales team who would call and close over ...
1
vote
2answers
118 views

Are regional specific landing pages better than standard homepages?

When you visit Ikea.com, you are taken to a landing page that provides multiple regions and languages to choose from. Maybe this works for IKEA, but is this an unnecessary obstacle for first time ...
2
votes
1answer
47 views

Is there an optimal number of suggested posts?

Articles on blogs/magazines often have a list of "suggested posts" at the end of each article. Obviously, different sites might have better results with a different number of suggested posts. However,...
0
votes
2answers
99 views

What is the best way to present a comparison list?

I want to decrease the drop-off rate of a (loan) comparison page where users can change three variables to see a personalized loan offer list with five columns and a CtA button for each item ("Next"). ...
1
vote
2answers
84 views

Partial sign up

Trying to figure out whether to go for a one or two step sign-up process for a mobile app. 1st step Thinking of letting the user to sign up with just the e-mail and password upon which an "User" is ...
1
vote
2answers
290 views

E-commerce product page thumbnails: Vertical vs Horizontal?

For an e-commerce product detail page, is it better to have the item picture thumbnails laid out vertically to the left side of the main picture, or laid out horizontally to the bottom of the main ...
2
votes
3answers
323 views

From a UX perspective, when should you send the confirm your email message

In our sign up process, we ask the user to create a login (username and password) and then ask them to fill out the rest of their account which is a much longer process. There can be a one to many ...
2
votes
1answer
108 views

Navigation of sister sites

We've been given an idea by a company who wish to increase sales over the suite of sites they have - the main idea is that they have a series of tabbed links in a header across all of their sites. ...
1
vote
3answers
110 views

Is there data to show mobile users bouncing from desktop sites?

Owner of a company I'm helping is not happy with the current responsive Bootstrap view shown to mobile users and wants to disable it, showing them the desktop site. I have a feeling that it may hurt ...
1
vote
4answers
520 views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
3
votes
2answers
84 views

Service vs conversion

I'm trying to optimise my checkout flow and ran into a small issue. Currently we offer our customers a selection of FAQ questions and the answers open in a new tab. Showing both question and answers ...
1
vote
5answers
158 views

Why the users are not clicking on the button?

Ok, this questions might sound stupid. I work on an internet start up, and we used to be a normal job posting board. But we have pivoted to a marketplace where the company can hire the candidate ...
3
votes
2answers
2k views

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I was wondering if there has been any usability research on the shape of form fields. I'm mainly interested if using the line form field popularized in material design introduces any usability issues. ...
5
votes
3answers
1k views

What do Sample Size and Effect Size mean in terms of A/B testing?

What does "Sample size" and "effect size" means in terms of A/B testing? Can anyone explain in simple words with an example?
1
vote
1answer
119 views

Are contact forms “a waste of real estate” on a web page?

Settle a discussion, SX: I (digital sales optimisation guru) was in a meeting with the boss and he asks, "what can we do to increase sales on our website?" I say, "having more contact forms ...
0
votes
1answer
57 views

Conversion strategy - displaying button for not allowed action and redirecting on click

Normally it's a bad idea to allow users to click, or even see, buttons for things he cannot do, but would it be ok as a conversion strategy? Imagine this simple scenario in a marketplace app: The ...
0
votes
1answer
620 views

Is “Buy Now” button effective for product listing on mobile ecommerce?

I know there are similar questions regarding effectiveness of "Add to cart" button on product listing. But their context is for desktop web design. What I'm asking is specifically for mobile ...
0
votes
2answers
712 views

Notification when item is added to a shopping cart

Ajax is likely the best method of adding an item to a shopping cart. By which I mean, the item is added client side, with no page refreshing. But what is the best experience to let a visitor know ...
0
votes
1answer
76 views

Best call of action to the payment/cart page

So the two main calls of action to direct someone to paying, that come to mind for me are View Cart Checkout / Check Out I guess you could many other variations like order now, pay here, etc. But ...
4
votes
4answers
3k views

The most intuitive way to input credit card expiry dates [duplicate]

So the two options I am considering is a drop down for months, showing the number followed by an abbreviated month, e.g. 02 Feb. Or a text field, that splits the numbers into the format MM / YY. With ...
4
votes
2answers
125 views

Do “text seals” increase conversions on payment forms?

Generally, studies find that having trust seals like Norton or Verisign increase conversions on credit card entry forms. Is there any evidence that homebrew "text seals" do the same when compared to ...
6
votes
2answers
248 views

How does “clickshaming” affect user experience?

As you can see in the bottom of the image, the button (or link) to cancel the popup is labeled "No thanks, I'd rather not hire the best." I can see why some websites do that, because users may feel ...
2
votes
1answer
165 views

Are those “sign up now!” pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
1
vote
2answers
94 views

a/b testing hundreds of pages at once, with a different layout [closed]

I want to try a new layout for my products page. It would involve a new layout and new color scheme on every products page. There are hundreds of product pages. My question is, how do you a/b test ...
6
votes
3answers
682 views

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

When signing up for a service why are we sometimes required to tick a checkbox to declare consent to User Agreement or Privacy Policy as opposed to simply consenting to the terms by using the service. ...
3
votes
5answers
170 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
7
votes
2answers
259 views

Is inline validation convenient on pre filled form fields?

I have a form which partly pre-fills after filling in an address field. Is it convenient to give green check marks on the fields they didn't fill in themself?
6
votes
3answers
2k views

conversion rate: “Add to cart” button on product list

We are creating an ecommerce site. Like all most, we display all our products in a grid form. Our PM suggested we have "add to cart" right under the product image so customers can quickly add items to ...
0
votes
1answer
332 views

Best type of graphs for users vs conversions?

We're trying to build a graph showing visitors vs conversions. e.g. a website had 10000 visitors, of which 100 fill out a form. Some of the options we've tried: Stacked bar graph - this is the most ...
1
vote
3answers
272 views

Best moment to ask for feedback why the user is not converting?

I want to understand better why the user is not converting, thus when he arrives at my page, why he does not buy anything. I was thinking to show a modal with a couple of pre-defined quick answers ...
1
vote
2answers
141 views

fixed header - with navigation for e-com site

I have an e-commerce site. I believe it makes sense to have a fixed header when a user scrolls down. This will show the items in the cart, and will also show the visitor when they have added a new ...
4
votes
3answers
443 views

Is left hand / vertical navigation worth the space it uses?

For e-commerces sites we often see side navigation, comprising of many other categories, in the hope the the visitor will see them, and go to these other categories and buy more items. In reality this ...
1
vote
1answer
97 views

making the phone number the most visible

So my e-commerce site has a freephone number. I was just wondering if we could work out all the best ways to get more people to ring that number, as orders always convert better and are of more value ...
0
votes
1answer
71 views

conversion rates on payment page with our without header and footer

I have an e-com site, and when the visitor gets to the payment page, I show the standard template of header and footer. I was wondering is it better to remove them both, as to not distract the visitor,...
0
votes
1answer
221 views

Best way to display testimonials on a product page?

I was wondering what would be the best way to display a set of testimonials/reviews on a product-page for better conversions? Giving a tab with the reviews heading Displaying directly below the ...
2
votes
2answers
301 views

One page checkout with add to cart at the top to enhance conversation rate?

We are building an E-commerce website for a client that only sells one product (with different size). The customer can buy multiple quantity and different size every time. Now, we're having a ...
4
votes
1answer
218 views

Conversion rates for captive user systems

In the Real World, conversion rates and bounce rates bundle together factors of frustration, fun, efficiency, and cognitive load in a couple convenient metrics. I work in an enterprise environment in ...
51
votes
11answers
7k views

How can I make it extremely clear that the user needs to take one last action?

I am developing a new checkout wizard for my company's website, and I've added a "confirm your selections" panel as the last step in the wizard: From my perspective as the designer, I feel that I ...
2
votes
1answer
96 views

Is importance of ease of first use a recognized UX concept?

This is a bit strange question. I was wondering is there a named concept that ease of first use/trial is critical for winning new users and conversion. I'm referring to products/apps/services rather ...
1
vote
4answers
65 views

Succinct message to clearly direct user to check a box

I have a payment form, and part of it by default, asks your email address, but above that it currently has a question: Returning Customer? with two buttons Yes/No, which look a little ambiguous as ...
1
vote
3answers
200 views

what's the most optimum sequence of actions to add a product to cart on product page

Working on the product page for an e-commerce website I'm trying to decide what's the best sequence of the following user actions while giving the add to cart button highest visibility at the same ...
3
votes
2answers
245 views

What number of social share buttons has highest share rate?

Does having only one sharing button lead to content being shared more? Many buttons makes harder choice for user and make some distraction. With one social button, the user might not be prefer this ...
1
vote
1answer
42 views

What to name a registration landing page for most effective user acceptance

I'm looking for advice and stats on what is the most user friendly naming conventions for a registration page. I'm assuming users are reminded of a spammy situation if they are giving up their email ...
3
votes
1answer
137 views

Usage of outdated UI elements [closed]

I don't know for how long they have been having this, but today I realized amazons usage of a slider element on their home page (May 25, 2015). My general impression (mainly based on a few articles I ...
2
votes
1answer
134 views

Studies on image compression level and UX?

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
0
votes
2answers
173 views

How does displaying/hiding prices impact conversion?

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing. Does anyone have any conversion data or ...