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Questions tagged [conversion]

Patterns to help advance prospects along the sales funnel.

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1 answer
22 views

How to integrate upselling into an apps navigation?

The company im working with develops an application where customers pay for at least 2 modules (mandatory). We offer four other modules as well, which increase the cost per user and month. Those ...
Pectoralis Major's user avatar
1 vote
1 answer
75 views

How to test unwillingness to perform an action

Let's say that it's crystal-clear what the user needs to do next and we don't need to test whether or not the user is struggling with finding the action to perform. Rather, they're seeing the action, ...
Izquierdo's user avatar
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1 vote
1 answer
27 views

Is inconsistent language in a call-to-action button OK?

We are in the process of designing new marketing pages for our website. All of these will be designed to get a visitor to understand features and benefits and encourage them to register. Our main ...
user1313927's user avatar
0 votes
1 answer
43 views

Does teasing a digital product increase or decrease conversion?

We built a SaaS that takes product serial numbers from users and generates codes from them that users pay for - these codes are used to unlock functionality in those products and so have real-world ...
Hashim Aziz's user avatar
1 vote
1 answer
120 views

Landing page explianer video embedded vs modal

We are looking at putting an explainer video on our home/landing page above the fold next to our main CTA's to sign up or request a call. I've seen two main ways to do this: Embedded - the video is ...
Jeff S.'s user avatar
  • 223
1 vote
2 answers
204 views

Do any major E-commerce Companies have Modals in their Checkout Process?

Are the examples of major e-commerce companies using a Modal in their checkout process? Thinking companies like: Amazon AliExpress, eBay, etsy, Flipkart, Groupon, Rakuten, TaoBao, Walmart, Wayfair, ...
nelsonic's user avatar
  • 151
2 votes
2 answers
829 views

Best practice for Web Push Notifications Prompt

I want to implement push notifications on my website. The obvious option is to simply show the prompt once the user lands on the page. But is this a good practice? I read the EDGE is auto-blocking the ...
thenondeveloper's user avatar
3 votes
2 answers
136 views

It is better to give a quick experience missing features or ask for details upfront to make the experience better?

I have a pretty complex financial app that allows users to add their accounts and then use various tools, calculations, reports and graphs with these accounts. The more accounts they add the better, ...
husseinSD's user avatar
  • 106
0 votes
1 answer
184 views

Most efficient payment UX model

I am trying to understand which payment UX model is the most efficient. It is about an mobile app providing matrimonial services. I can think of two options: The user enters all user details and then ...
sajanyamaha's user avatar
0 votes
2 answers
71 views

Can I omit landing page in favor of direct app access?

I am developing my own product idea, an web/mobile application for forming a long term relationship between two people. It's in the early stages, so I don't want to expose too much information yet. I ...
FredyC's user avatar
  • 153
5 votes
1 answer
235 views

Identity and abuse in software build around anonymity

I am developing a new application (web + mobile) that sort of builds around anonymity and requires a big audience to be interesting. People will be in direct contact with each other (one on one), but ...
FredyC's user avatar
  • 153
-1 votes
1 answer
69 views

best landing page CTA placement (best practises)

We are building a landing page for buy box report where we want user to fill out the form as priority and so we kept the cta in each section. click on cta it again goes to top section to fill out the ...
Hithesh vk's user avatar
1 vote
1 answer
51 views

How to see why some pages have higher conversion rate then others?

On wbesite that I work on, I get task to analyze why some pages have higher conversion rates then others (or why some pages have lower conversion rate). For example Homepage have conversion rate 4% (...
SynthExperience's user avatar
1 vote
2 answers
129 views

Does action text near social sharing buttons increase sharing?

Are there any studies that prove that action text like "share this" near social share buttons increase sharing? For example, would "share this" action text in the header encourage users to share ...
Peter's user avatar
  • 953
3 votes
3 answers
522 views

Customer Migration... more like customer confusion

I have recently been put on a customer migration project, making customers change web/app/retail experience. The company I work for has acquired another company in the same industry. Everywhere I ...
Matt's user avatar
  • 31
4 votes
5 answers
241 views

How to guide users to the correct download?

I'm new to StackExchange and found this page because I have an unsolved problem: We have several products. For this we offer two setups for download. One is for some sort of file synchronization (...
Kukulkan's user avatar
0 votes
2 answers
74 views

Are changing titles a good idea?

We are designing the homepage for a B2B website. Sales and marketing are asking us to include changing titles on the user's landing. That means the title changes between 6 different titles that tell ...
Yair Gi's user avatar
0 votes
2 answers
85 views

Should video be first thing on product websites?

We have car research product website. We have product page for each car model that has car photos, videos, price, features, specifications, alternatives, reviews and news. I read that product pages ...
maverick's user avatar
  • 101
1 vote
2 answers
451 views

Why user mostly drops from shipping address page in checkout?

We have a 4 step checkout process in our ecommerce website. Login/Signup Shipping Address Delivery date and special instructions Payment Here we have a checkout conversion of around 40%. Means if ...
Abhinav's user avatar
  • 111
4 votes
4 answers
3k views

"Sign Up/Join Now" versus "Learn More/Find Out More"

Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking: "Sign Up" is ideal in situations where the lead is MOST informed about,...
Melissa Morgan Glidden's user avatar
0 votes
1 answer
67 views

How do I sell a Saas product online that is usually sold over the phone?

We are about to test the willingness of visitors to our website to 'buy now', as opposed to the usual method of 'get a demo' which would hand them over to a sales team who would call and close over ...
Brad's user avatar
  • 55
1 vote
2 answers
276 views

Are regional specific landing pages better than standard homepages?

When you visit Ikea.com, you are taken to a landing page that provides multiple regions and languages to choose from. Maybe this works for IKEA, but is this an unnecessary obstacle for first time ...
Michael's user avatar
  • 11
2 votes
1 answer
67 views

Is there an optimal number of suggested posts?

Articles on blogs/magazines often have a list of "suggested posts" at the end of each article. Obviously, different sites might have better results with a different number of suggested posts. However,...
Thredolsen's user avatar
0 votes
2 answers
431 views

What is the best way to present a comparison list?

I want to decrease the drop-off rate of a (loan) comparison page where users can change three variables to see a personalized loan offer list with five columns and a CtA button for each item ("Next"). ...
Peleke's user avatar
  • 145
1 vote
2 answers
185 views

Partial sign up

Trying to figure out whether to go for a one or two step sign-up process for a mobile app. 1st step Thinking of letting the user to sign up with just the e-mail and password upon which an "User" is ...
Pointfloat's user avatar
1 vote
2 answers
1k views

E-commerce product page thumbnails: Vertical vs Horizontal?

For an e-commerce product detail page, is it better to have the item picture thumbnails laid out vertically to the left side of the main picture, or laid out horizontally to the bottom of the main ...
chemchi's user avatar
  • 47
2 votes
3 answers
2k views

From a UX perspective, when should you send the confirm your email message

In our sign up process, we ask the user to create a login (username and password) and then ask them to fill out the rest of their account which is a much longer process. There can be a one to many ...
Kevin's user avatar
  • 123
2 votes
1 answer
865 views

Navigation of sister sites

We've been given an idea by a company who wish to increase sales over the suite of sites they have - the main idea is that they have a series of tabbed links in a header across all of their sites. ...
Connor M's user avatar
0 votes
3 answers
158 views

Is there data to show mobile users bouncing from desktop sites?

Owner of a company I'm helping is not happy with the current responsive Bootstrap view shown to mobile users and wants to disable it, showing them the desktop site. I have a feeling that it may hurt ...
ljs.dev's user avatar
  • 279
1 vote
4 answers
2k views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
Madalina Taina's user avatar
2 votes
2 answers
94 views

Service vs conversion

I'm trying to optimise my checkout flow and ran into a small issue. Currently we offer our customers a selection of FAQ questions and the answers open in a new tab. Showing both question and answers ...
Summer's user avatar
  • 2,141
1 vote
5 answers
177 views

Why the users are not clicking on the button?

Ok, this questions might sound stupid. I work on an internet start up, and we used to be a normal job posting board. But we have pivoted to a marketplace where the company can hire the candidate ...
Jaime De Ascanio's user avatar
4 votes
3 answers
5k views

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I was wondering if there has been any usability research on the shape of form fields. I'm mainly interested if using the line form field popularized in material design introduces any usability issues. ...
turmeric's user avatar
  • 171
4 votes
3 answers
6k views

What do Sample Size and Effect Size mean in terms of A/B testing?

What does "Sample size" and "effect size" means in terms of A/B testing? Can anyone explain in simple words with an example?
Jitendra Vyas's user avatar
1 vote
1 answer
158 views

Are contact forms "a waste of real estate" on a web page?

Settle a discussion, SX: I (digital sales optimisation guru) was in a meeting with the boss and he asks, "what can we do to increase sales on our website?" I say, "having more contact forms ...
Coomie's user avatar
  • 145
0 votes
1 answer
62 views

Conversion strategy - displaying button for not allowed action and redirecting on click

Normally it's a bad idea to allow users to click, or even see, buttons for things he cannot do, but would it be ok as a conversion strategy? Imagine this simple scenario in a marketplace app: The ...
rzb's user avatar
  • 101
0 votes
1 answer
1k views

Is "Buy Now" button effective for product listing on mobile ecommerce?

I know there are similar questions regarding effectiveness of "Add to cart" button on product listing. But their context is for desktop web design. What I'm asking is specifically for mobile ...
zaedzx's user avatar
  • 3
0 votes
2 answers
2k views

Notification when item is added to a shopping cart

Ajax is likely the best method of adding an item to a shopping cart. By which I mean, the item is added client side, with no page refreshing. But what is the best experience to let a visitor know ...
Source's user avatar
  • 2,363
0 votes
1 answer
113 views

Best call of action to the payment/cart page

So the two main calls of action to direct someone to paying, that come to mind for me are View Cart Checkout / Check Out I guess you could many other variations like order now, pay here, etc. But ...
Source's user avatar
  • 2,363
4 votes
4 answers
7k views

The most intuitive way to input credit card expiry dates [duplicate]

So the two options I am considering is a drop down for months, showing the number followed by an abbreviated month, e.g. 02 Feb. Or a text field, that splits the numbers into the format MM / YY. With ...
Source's user avatar
  • 2,363
4 votes
2 answers
189 views

Do "text seals" increase conversions on payment forms?

Generally, studies find that having trust seals like Norton or Verisign increase conversions on credit card entry forms. Is there any evidence that homebrew "text seals" do the same when compared to ...
Everyone_Else's user avatar
6 votes
2 answers
569 views

How does "clickshaming" affect user experience?

As you can see in the bottom of the image, the button (or link) to cancel the popup is labeled "No thanks, I'd rather not hire the best." I can see why some websites do that, because users may feel ...
clickbait's user avatar
  • 821
2 votes
1 answer
197 views

Are those "sign up now!" pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
Bar Akiva's user avatar
  • 381
1 vote
2 answers
107 views

a/b testing hundreds of pages at once, with a different layout [closed]

I want to try a new layout for my products page. It would involve a new layout and new color scheme on every products page. There are hundreds of product pages. My question is, how do you a/b test ...
Source's user avatar
  • 2,363
6 votes
3 answers
2k views

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

When signing up for a service why are we sometimes required to tick a checkbox to declare consent to User Agreement or Privacy Policy as opposed to simply consenting to the terms by using the service. ...
daniel.sedlacek's user avatar
3 votes
5 answers
200 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
cord's user avatar
  • 31
6 votes
2 answers
382 views

Is inline validation convenient on pre filled form fields?

I have a form which partly pre-fills after filling in an address field. Is it convenient to give green check marks on the fields they didn't fill in themself?
Ruben's user avatar
  • 101
2 votes
4 answers
438 views

Which captcha causes the smallest loss in conversion?

I can't find any research with comparison of different captchas that can clearly told which one causes the smalles loss in conversion rate of form. If the form is on desktop, which captcha have ...
Modest's user avatar
  • 51
4 votes
3 answers
3k views

conversion rate: "Add to cart" button on product list

We are creating an ecommerce site. Like all most, we display all our products in a grid form. Our PM suggested we have "add to cart" right under the product image so customers can quickly add items to ...
Bearsaur's user avatar
  • 2,151
0 votes
1 answer
2k views

Best type of graphs for users vs conversions?

We're trying to build a graph showing visitors vs conversions. e.g. a website had 10000 visitors, of which 100 fill out a form. Some of the options we've tried: Stacked bar graph - this is the most ...
user80256's user avatar