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Every homepage has both user goals and business (or in the case of a nonprofit, mission) goals. You could start by documenting both. What do your internal stakeholders expect the website to do, and how does the homepage aid in the performance of those goals? And what do visitors expect from your website? A public service / not-for-profit health website might ...


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The primary use case might not involve the homepage, but the secondary use cases might. Even if the majority of your traffic is coming from search results directly into child pages, that doesn't mean there are zero visits to the homepage. If you have analytics on your site you can discover if people are hitting the home page after reading an article, looking ...


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Agree with Michael Lai. As you move closer to release your mockups will need to match the actual product, but only to iron out fine details, such as components animation timing, colors versions.. If you are still gaging a specific user journey, say the the efficacy of one idea, I wouldn't mind too much on updating minor UI details. That said, yes I would ...


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