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Similar to: what question should be asked to make a persona I had the same problem and didn't know what to ask users. After some research and thought, I came up with the following: Guidelines Use Primarily Open-Ended Questions Ask Naïve Questions Ask People to show You, not tell you, when possible Ask for specific stories,especially about anything you can’t ...


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The true power of ethnography is in its exploration of the social, team, political, and organizational influences that guide the views and decisions made by humans. It’s rooted in the principle that individual views and decisions are guided by culture as much as they are by, well, anything else. This is an intuitive stance, and it’s heavily applicable to UX ...


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How to observe different roles "An installation job usually has around 2-3 people working on different jobs (roof crew does installations, ground crew does prep work, etc). How would one conduct a CI with so many different roles?" Option 1: Recruit help and have multiple people observing the different roles at the same installation. This might be good ...


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Your first source of data is existing academic and professional research. For example, one source might be: http://dl.acm.org. To access research databases, you may normally need a membership in an educational or professional organization. However, many libraries fund free online access to the databases. For example, my local library's page for that is http:/...


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You can build up a better rapport with a potential buyer if you interact with them face-to-face; you can do a longer discussion session as it's less wearing doing it face to face; and you can learn quite a lot from your user if you see them in their 'environment' (particularly if it's their home environment). It's particularly worth considering that ...


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