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Results tagged with selling-ux
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user 4403
the act of selling user experience to customers, managers, co-workers and employers
0
votes
Is UX better marketing than marketing?
Prior to about 2007 when it was plain old Usability there wasn't much overlap.
The broadening of the definition to UX bought more of an overlap with Marketing.
There is no one answer to the "which i …
- 11.3k
2
votes
UX as a priority in software application design outside of IT
I think the same issue applies to builders and buildings.
Architects seem to have a similar kind of role in the building industry with a training which also involves the aesthetics of a building and …
- 11.3k
0
votes
Presenting a new design to a client?
It's worthwhile spending a little time to 'understand the client':
Look at their website: are they 'lots of words' people or 'lots of graphics' ?
(and while you're doing this you can also see what …
- 11.3k
2
votes
The term "User Experience" in sales
I'd go for "Well Designed"
If you use a UX process - the end product (ie the thing which people actually buy or use) should be "well designed".
- 11.3k
2
votes
How to sell people on the benefits of user research?
This is the key statement:
that they have no idea what their users want
This is no different from companies who sell tins of beans or cans of cola (although they probably think they know what users …
- 11.3k
2
votes
How to get stakeholder buy-in for proposed UX research initiatives?
It depends who the stakeholders are.
You might need to pitch it in the terms which are understood by the key stakeholder (the person who has to sign off the spend).
If you are dealing with the money …
- 11.3k