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Questions tagged [conversion-rate]

In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

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How to decrease drop-off rates in mobile surveys

I am redesigning a survey flow. My product team noticed higher drop-off rates with multiple choice questions – the answers often require the user to scroll, and they can't see all of the options at ...
Lorelei Heckmann's user avatar
0 votes
1 answer
168 views

Book a demo conversion rate

My employer would like to delete navigation on book a demo and retarget landing pages. What do you think about this practice? He believes that the landing page should convert the user and he shouldn't ...
Lorelei Heckmann's user avatar
29 votes
4 answers
7k views

2 buttons that do the same thing

I have a client that wants me to put 2 buttons on a page that do, look, and say the same things. The button would say 'Apply'. The rationale of the client is that he doesn't want people to miss it, ...
Nate Gines's user avatar
1 vote
1 answer
51 views

How to see why some pages have higher conversion rate then others?

On wbesite that I work on, I get task to analyze why some pages have higher conversion rates then others (or why some pages have lower conversion rate). For example Homepage have conversion rate 4% (...
SynthExperience's user avatar
1 vote
2 answers
5k views

What's the best empty basket page/message for e-commerce?

I'm looking for e-commerce experience and I really think that just show a message saying your cart is empty is so boring. I feel that we must show something more interactive for the users. What's the ...
Rafael Perozin's user avatar
0 votes
2 answers
249 views

First impression of complex apps

After 17+ years of development, our web app (CRM system) is packed with lots of features. Sophisticated filters, detailed reports, analytics tools,... We realized that the app may be a little bit ...
bizwiz's user avatar
  • 103
1 vote
2 answers
466 views

Why user mostly drops from shipping address page in checkout?

We have a 4 step checkout process in our ecommerce website. Login/Signup Shipping Address Delivery date and special instructions Payment Here we have a checkout conversion of around 40%. Means if ...
Abhinav's user avatar
  • 111
1 vote
2 answers
199 views

Should i trigger a login or signup popup for "registered only features"?

I have a SPA which allows the user to act as an anonymous or as registered / logged in user (Free/Paying). For better converasion rate & UX - what is the best flow? what is the user expectation ...
Shushi's user avatar
  • 99
1 vote
2 answers
87 views

Links to other sites, conversion and trust

We want to put an FAQ onto a new website designed to sell a financial product. The financial product website is not well known. The choices look like this: Write our own FAQ Pro: User stays on the ...
Peter's user avatar
  • 5,575
1 vote
5 answers
177 views

Why the users are not clicking on the button?

Ok, this questions might sound stupid. I work on an internet start up, and we used to be a normal job posting board. But we have pivoted to a marketplace where the company can hire the candidate ...
Jaime De Ascanio's user avatar
0 votes
1 answer
74 views

Best way to emphasize the Freemium advantage (content site)

Scenario: A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access ...
Shushi's user avatar
  • 99
4 votes
3 answers
5k views

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I was wondering if there has been any usability research on the shape of form fields. I'm mainly interested if using the line form field popularized in material design introduces any usability issues. ...
turmeric's user avatar
  • 171
1 vote
1 answer
159 views

Are contact forms "a waste of real estate" on a web page?

Settle a discussion, SX: I (digital sales optimisation guru) was in a meeting with the boss and he asks, "what can we do to increase sales on our website?" I say, "having more contact forms ...
Coomie's user avatar
  • 145
31 votes
3 answers
2k views

More clicks while using "Noun" or "Verb" for actions?

“Sign up” or “Membership”? “Donate Now” or “Donations”? You can create an action button with verb or a noun. Is there any recommendation for increasing the click-rates? Which one is better than the ...
Abektes's user avatar
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3 votes
5 answers
201 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
cord's user avatar
  • 31
2 votes
4 answers
442 views

Which captcha causes the smallest loss in conversion?

I can't find any research with comparison of different captchas that can clearly told which one causes the smalles loss in conversion rate of form. If the form is on desktop, which captcha have ...
Modest's user avatar
  • 51
0 votes
1 answer
2k views

Best type of graphs for users vs conversions?

We're trying to build a graph showing visitors vs conversions. e.g. a website had 10000 visitors, of which 100 fill out a form. Some of the options we've tried: Stacked bar graph - this is the most ...
user80256's user avatar
3 votes
3 answers
510 views

Is left hand / vertical navigation worth the space it uses?

For e-commerces sites we often see side navigation, comprising of many other categories, in the hope the the visitor will see them, and go to these other categories and buy more items. In reality this ...
Source's user avatar
  • 2,363
1 vote
1 answer
108 views

making the phone number the most visible

So my e-commerce site has a freephone number. I was just wondering if we could work out all the best ways to get more people to ring that number, as orders always convert better and are of more value ...
Source's user avatar
  • 2,363
0 votes
1 answer
152 views

conversion rates on payment page with our without header and footer

I have an e-com site, and when the visitor gets to the payment page, I show the standard template of header and footer. I was wondering is it better to remove them both, as to not distract the visitor,...
Source's user avatar
  • 2,363
0 votes
2 answers
195 views

How do you determine a satisfactory conversion rate?

I'm calculating the value of a website that helps the client sell their services. I know how to calculate the conversion rate for sales: conversion rate = sales ÷ visitors × 100% But I need to know ...
Crowder's user avatar
  • 314
4 votes
1 answer
262 views

Conversion rates for captive user systems

In the Real World, conversion rates and bounce rates bundle together factors of frustration, fun, efficiency, and cognitive load in a couple convenient metrics. I work in an enterprise environment in ...
Merchako's user avatar
  • 152
10 votes
3 answers
590 views

Recommendations for well-known example where "UX" decision improved conversion rate?

I have to present the value of UX to a room full of marketing people. I have the very-well documented ROI stating that well designed interfaces = increased customer satisfaction = reduced cost of ...
Scott H.'s user avatar
  • 319
2 votes
1 answer
173 views

Studies on image compression level and UX?

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
Jason's user avatar
  • 695
3 votes
2 answers
1k views

Any lesson learned or best practices on the UX of a 'Download' button?

My company provides a free edition of a desktop application we developed. Currently I have 'Download' button only on website, and I consider to replace it with one of the following three suggested ...
user1762109's user avatar
1 vote
1 answer
368 views

Do "Subscribe now" popup boxes on websites ever work?

Often when reading a blog, the page becomes obscured with a "Subscribe here for more" modal box, which I promptly close. Is there any evidence that these provide a reasonable conversion of ...
dav_i's user avatar
  • 409
2 votes
1 answer
123 views

Using an icon to accompany text for better conversions

I have an add to cart button on my products page, and I am trying to decide if it is better to have an icon or not. This is what my current button looks like, but I see companies like Walmart just ...
Source's user avatar
  • 2,363
3 votes
1 answer
121 views

Reducing the steps for ordering online

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to: Check the cart contents, edit quantity, ...
Source's user avatar
  • 2,363
0 votes
1 answer
77 views

Digital goods conversion rate - instant download or manual review & approval?

I'm currently using the first tactic that is instant download upon receiving customer payment. The pros of this approach: Customer satisfaction is better as they immediately get what they paid for ...
datasn.io's user avatar
  • 217
1 vote
1 answer
99 views

What "Secure Payment" messaging has the best conversion rate?

Has anyone ever published what the security message has the highest conversion rate? The standard one I see is "This is a secure 128-bit SSL encrypted payment" But is there any data to support that ...
Joe Isaacson's user avatar
5 votes
2 answers
975 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. But ...
Pedro F.'s user avatar
4 votes
5 answers
863 views

Should I use Collapsible Panels on Landing Page or something else?

I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways ...
togedoge's user avatar
3 votes
1 answer
109 views

Does adding a twitter feed from the CEO increase conversion rate of a website?

I'm thinking of adding a live twitter feed from the CEO to the company profile page. Do you know of any research about adding this to an e-commerce site? I'm asking as twitter is most commonly used ...
Marek Andreánsky's user avatar
1 vote
1 answer
76 views

The prominence of informative information on product pages

So the question is: is it better to keep the main target of a product page such as selecting a size, colour etc and 'Buy Now' button in view and dropping other information such as returns policy, ...
opensesame's user avatar
0 votes
2 answers
78 views

Checking sizes on a product page [duplicate]

Is it best to have product sizes in a drop down box or as buttons, someone said to me buttons because it's one less click. So examples of buttons would be on the product pages of this site - www....
opensesame's user avatar
1 vote
1 answer
97 views

Creating a header for better conversions

My current header is showing site navigation at the very top. The links don't have any call of action, and they are duplication in the footer. I am sure this part of the site is some valuable real ...
Source's user avatar
  • 2,363
12 votes
5 answers
4k views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
Alex Czarto's user avatar
2 votes
4 answers
168 views

Bounce rates and very low conversion rates

My site seems to be producing very high bounce rates (60% plus) and because of this the conversion rate suffers massively. Here is a users journey: They search for '80s fancy dress' in Google and ...
opensesame's user avatar
5 votes
1 answer
228 views

Industry Standard on software download-installed ratio?

I've been experiencing a 50% leak of users that after filling out a form and signing up to a trial, don't even click on the "download" button. It's only a 500kb zip file that launches a msi installer ...
bruno40gr's user avatar
14 votes
9 answers
4k views

What is the most minimal sign up process possible?

I want to let my users get to using the website as fast as possible, so I want to have as minimal a sign up as possible, using progressive profiling to get information later if they want to disclose ...
richard's user avatar
  • 3,224
1 vote
2 answers
191 views

When should I show a simpler version of the header?

MY website has the following buying flow: Select a product > Choose the product specifications > Additional Options / Choose delivery method > Shopping Cart > Log-in > Payment Page. I'm trying to ...
tambourine's user avatar
0 votes
3 answers
323 views

Dynamic Form Inputs - Hidden? Hidsb

I'm working on a responsive site where the lead gen form that needs users to select a store location (this is required by internal system), first name, last name, phone, email, and how they heard ...
Evan's user avatar
  • 147
2 votes
1 answer
1k views

Share buttons on landing pages : good or bad for conversion?

It seems that there are many contradictory opinions as to whether it's advised or not to put social sharing buttons on a landing page. Some say it's good and some say it lowers the conversion rate. ...
majimekun's user avatar
  • 1,074
1 vote
1 answer
1k views

Success and error message placement and colors

I'm working on a responsive landing page users arrive on after clicking on an online display ad for the spa chain I work for. Currently I validate the fields on blur. If the input is valid on blur, ...
Evan's user avatar
  • 147
6 votes
1 answer
611 views

Are there any performance or usage statistics for landing pages with no navigation?

Im noticing a trend of landing pages, where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...
user1721135's user avatar
14 votes
2 answers
316 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
Mal Ross's user avatar
  • 864
5 votes
2 answers
1k views

Best way to include multiple upload fields in crowded form?

Context: I'm working on a four step form, each step has between 4 to 10 input elements of various types, from text fields to dropdowns and checkboxes. I've managed to keep it gradual and easy so the ...
pnunocarvalho's user avatar
1 vote
1 answer
438 views

Whare are the best structures for defining different levels of products or services

What types of product (or loyalty) structures provide the best user experience when choosing between different options or prices for a product / service? The types of typical structures, rankings and ...
Kane's user avatar
  • 143
13 votes
1 answer
728 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
Naa Marteki Reed's user avatar
4 votes
4 answers
234 views

Is there any research into whether using the word "free" in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer ...
Mervin's user avatar
  • 44k