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Questions tagged [conversion-rate]

In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

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2answers
60 views

First impression of complex apps

After 17+ years of development, our web app (CRM system) is packed with lots of features. Sophisticated filters, detailed reports, analytics tools,... We realized that the app may be a little bit ...
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2answers
107 views

Why user mostly drops from shipping address page in checkout?

We have a 4 step checkout process in our ecommerce website. Login/Signup Shipping Address Delivery date and special instructions Payment Here we have a checkout conversion of around 40%. Means if ...
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2answers
89 views

Should i trigger a login or signup popup for “registered only features”?

I have a SPA which allows the user to act as an anonymous or as registered / logged in user (Free/Paying). For better converasion rate & UX - what is the best flow? what is the user expectation ...
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2answers
78 views

Links to other sites, conversion and trust

We want to put an FAQ onto a new website designed to sell a financial product. The financial product website is not well known. The choices look like this: Write our own FAQ Pro: User stays on the ...
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5answers
160 views

Why the users are not clicking on the button?

Ok, this questions might sound stupid. I work on an internet start up, and we used to be a normal job posting board. But we have pivoted to a marketplace where the company can hire the candidate ...
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1answer
54 views

Best way to emphasize the Freemium advantage (content site)

Scenario: A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access ...
3
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2answers
2k views

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I was wondering if there has been any usability research on the shape of form fields. I'm mainly interested if using the line form field popularized in material design introduces any usability issues. ...
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1answer
119 views

Are contact forms “a waste of real estate” on a web page?

Settle a discussion, SX: I (digital sales optimisation guru) was in a meeting with the boss and he asks, "what can we do to increase sales on our website?" I say, "having more contact forms ...
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3answers
2k views

More clicks while using “Noun” or “Verb” for actions?

“Sign up” or “Membership”? “Donate Now” or “Donations”? You can create an action button with verb or a noun. Is there any recommendation for increasing the click-rates? Which one is better than the ...
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5answers
182 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
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1answer
391 views

Best type of graphs for users vs conversions?

We're trying to build a graph showing visitors vs conversions. e.g. a website had 10000 visitors, of which 100 fill out a form. Some of the options we've tried: Stacked bar graph - this is the most ...
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3answers
450 views

Is left hand / vertical navigation worth the space it uses?

For e-commerces sites we often see side navigation, comprising of many other categories, in the hope the the visitor will see them, and go to these other categories and buy more items. In reality this ...
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1answer
97 views

making the phone number the most visible

So my e-commerce site has a freephone number. I was just wondering if we could work out all the best ways to get more people to ring that number, as orders always convert better and are of more value ...
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1answer
71 views

conversion rates on payment page with our without header and footer

I have an e-com site, and when the visitor gets to the payment page, I show the standard template of header and footer. I was wondering is it better to remove them both, as to not distract the visitor,...
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2answers
109 views

How do you determine a satisfactory conversion rate?

I'm calculating the value of a website that helps the client sell their services. I know how to calculate the conversion rate for sales: conversion rate = sales ÷ visitors × 100% But I need to know ...
4
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1answer
219 views

Conversion rates for captive user systems

In the Real World, conversion rates and bounce rates bundle together factors of frustration, fun, efficiency, and cognitive load in a couple convenient metrics. I work in an enterprise environment in ...
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3answers
542 views

Recommendations for well-known example where “UX” decision improved conversion rate?

I have to present the value of UX to a room full of marketing people. I have the very-well documented ROI stating that well designed interfaces = increased customer satisfaction = reduced cost of ...
2
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1answer
138 views

Studies on image compression level and UX?

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
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2answers
466 views

Any lesson learned or best practices on the UX of a 'Download' button?

My company provides a free edition of a desktop application we developed. Currently I have 'Download' button only on website, and I consider to replace it with one of the following three suggested ...
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1answer
349 views

Do “Subscribe now” popup boxes on websites ever work?

Often when reading a blog, the page becomes obscured with a "Subscribe here for more" modal box, which I promptly close. Is there any evidence that these provide a reasonable conversion of ...
2
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1answer
78 views

Using an icon to accompany text for better conversions

I have an add to cart button on my products page, and I am trying to decide if it is better to have an icon or not. This is what my current button looks like, but I see companies like Walmart just ...
2
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1answer
89 views

Reducing the steps for ordering online

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to: Check the cart contents, edit quantity, ...
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1answer
72 views

Digital goods conversion rate - instant download or manual review & approval?

I'm currently using the first tactic that is instant download upon receiving customer payment. The pros of this approach: Customer satisfaction is better as they immediately get what they paid for ...
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1answer
89 views

What “Secure Payment” messaging has the best conversion rate?

Has anyone ever published what the security message has the highest conversion rate? The standard one I see is "This is a secure 128-bit SSL encrypted payment" But is there any data to support that ...
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2answers
879 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. But ...
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5answers
843 views

Should I use Collapsible Panels on Landing Page or something else?

I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways ...
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1answer
105 views

Does adding a twitter feed from the CEO increase conversion rate of a website?

I'm thinking of adding a live twitter feed from the CEO to the company profile page. Do you know of any research about adding this to an e-commerce site? I'm asking as twitter is most commonly used ...
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1answer
71 views

The prominence of informative information on product pages

So the question is: is it better to keep the main target of a product page such as selecting a size, colour etc and 'Buy Now' button in view and dropping other information such as returns policy, ...
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2answers
75 views

Checking sizes on a product page [duplicate]

Is it best to have product sizes in a drop down box or as buttons, someone said to me buttons because it's one less click. So examples of buttons would be on the product pages of this site - www....
1
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1answer
91 views

Creating a header for better conversions

My current header is showing site navigation at the very top. The links don't have any call of action, and they are duplication in the footer. I am sure this part of the site is some valuable real ...
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5answers
3k views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
2
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4answers
155 views

Bounce rates and very low conversion rates

My site seems to be producing very high bounce rates (60% plus) and because of this the conversion rate suffers massively. Here is a users journey: They search for '80s fancy dress' in Google and ...
5
votes
1answer
206 views

Industry Standard on software download-installed ratio?

I've been experiencing a 50% leak of users that after filling out a form and signing up to a trial, don't even click on the "download" button. It's only a 500kb zip file that launches a msi installer ...
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9answers
2k views

What is the most minimal sign up process possible?

I want to let my users get to using the website as fast as possible, so I want to have as minimal a sign up as possible, using progressive profiling to get information later if they want to disclose ...
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2answers
181 views

When should I show a simpler version of the header?

MY website has the following buying flow: Select a product > Choose the product specifications > Additional Options / Choose delivery method > Shopping Cart > Log-in > Payment Page. I'm trying to ...
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3answers
193 views

Dynamic Form Inputs - Hidden? Hidsb

I'm working on a responsive site where the lead gen form that needs users to select a store location (this is required by internal system), first name, last name, phone, email, and how they heard ...
2
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1answer
1k views

Share buttons on landing pages : good or bad for conversion?

It seems that there are many contradictory opinions as to whether it's advised or not to put social sharing buttons on a landing page. Some say it's good and some say it lowers the conversion rate. ...
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1answer
809 views

Success and error message placement and colors

I'm working on a responsive landing page users arrive on after clicking on an online display ad for the spa chain I work for. Currently I validate the fields on blur. If the input is valid on blur, ...
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1answer
590 views

Are there any performance or usage statistics for landing pages with no navigation?

Im noticing a trend of landing pages, where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...
14
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2answers
286 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
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2answers
665 views

Best way to include multiple upload fields in crowded form?

Context: I'm working on a four step form, each step has between 4 to 10 input elements of various types, from text fields to dropdowns and checkboxes. I've managed to keep it gradual and easy so the ...
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1answer
429 views

Whare are the best structures for defining different levels of products or services

What types of product (or loyalty) structures provide the best user experience when choosing between different options or prices for a product / service? The types of typical structures, rankings and ...
12
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1answer
689 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
4
votes
4answers
183 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
2
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2answers
656 views

“Toll Free” or “Call Us” Before Phone Number

This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...
2
votes
1answer
99 views

'Sponsored Links' impact on conversion rate

It seems it's cool to share useful links and bump a bit ranks of the sites that were useful for you. Probably putting 'Sponsored links' or 'Useful links' section to your website makes you a pal but ...
27
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6answers
2k views

Is UX better marketing than marketing?

In our field we continue to sell our product in terms of better user experience, easier to complete tasks, less pressure on user and so on. We do that being convinced that it benefits our customers ...
6
votes
4answers
1k views

Deliberate Barriers to Entry in Web Design

ACHICA.com has taken the "members only club" concept to a level I've never seen online; you can hardly view anything on the site without registering. This is the first time I've seen barriers to entry ...