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process of finalizing a purchase, whether at in a physical or digital environment.
6
votes
Accepted
What's the best way to express discounts on an order summary?
Try it out
Prototype a simple checkout workflow and see if it confuses anyone. Then you'll have some data before you throw it out in the wild. …
5
votes
Accepted
Back/Cancel Button on Registration/Checkout
Amazon ran a lot of tests on that checkout flow over time (I ran a similar test myself). The question was (is?), will more users make it through the checkout funnel when we take away options? … Keep the cattle moving
The hypothesis is that once a customer enters "checkout mode" you want to capitalize on that mindset. …
5
votes
Add-to-cart action for two separate upsell items in the checkout flow
Less clicks, please 😬
The trouble here is that you're asking your customer to change how they think about adding to the cart.
Ask yourself a simple question when creating the control:
Is there …
14
votes
Credit card field placeholder text
Placeholders gone terribly wrong
tl;dr
When a placeholder doesn't clarify anything, it shouldn't be there.
This is a great example of the negative impact of placeholder text pointed out by NN/g quit …