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process of finalizing a purchase, whether at in a physical or digital environment.

6 votes
Accepted

What's the best way to express discounts on an order summary?

Try it out Prototype a simple checkout workflow and see if it confuses anyone. Then you'll have some data before you throw it out in the wild. …
plainclothes's user avatar
  • 21.4k
5 votes
Accepted

Back/Cancel Button on Registration/Checkout

Amazon ran a lot of tests on that checkout flow over time (I ran a similar test myself). The question was (is?), will more users make it through the checkout funnel when we take away options? … Keep the cattle moving The hypothesis is that once a customer enters "checkout mode" you want to capitalize on that mindset. …
plainclothes's user avatar
  • 21.4k
5 votes

Add-to-cart action for two separate upsell items in the checkout flow

Less clicks, please 😬 The trouble here is that you're asking your customer to change how they think about adding to the cart. Ask yourself a simple question when creating the control: Is there …
plainclothes's user avatar
  • 21.4k
14 votes

Credit card field placeholder text

Placeholders gone terribly wrong tl;dr When a placeholder doesn't clarify anything, it shouldn't be there. This is a great example of the negative impact of placeholder text pointed out by NN/g quit …
plainclothes's user avatar
  • 21.4k