I have a question in respect to how to improve user engagement and stickiness with a product:
Context: Our product is one of the pages inside a website. We installed Hotjar and google analytics in our product and we noticed that people aren’t staying in our product page.
Observation: People navigate and explore the website but when they click in our product page from the top nav they spend a few seconds in our main page, sometimes not even scroll down and then they leave.
Problem: So either people aren’t finding value in our main page, or the content is not well presented or something is going on but we don’t know why.
Question: So we know there is a problem (at least now we know!) but now we need to discover what is causing it. What would be a good research method for this? What would be a good method to discover why people aren’t sticking or even interacting with your product? What would you do to discover why and how to improve this?
My first thoughts were we could do:
- a five second test for our main page?
- or usability test? --> but we’ve done this before.
- check competitors and try to see what can we improve in respect to content?
Thank you in advance,