I am currently put in a project of designing an analytics product. I was wondering what are the best methods to conduct user research in this area.
More Information : The target market is CEOs, CMOs, Product and Regional managers
The outcome we're looking for : Goals, Pain points, Discoverability, Effectiveness, Repeated behaviours ( these are a few key ones)
I have done user research before, my usual technique is to speak to people, get slightly acquainted and then get them to test out our product or prototype.
Some challenges, our target market does not usually have enough time to contribute so I want to know what would be the quickest way to get substantial information for me to start the next stage with.