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Questions tagged [user-engagement]

A user experience metric that is derived from a set of user interactions over a period of time to indicate the user's perceived interest and involvement.

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What is the added value of numbering Notification Badges?

Notification Badges are all over our mobile devices, all of the most common apps we use everyday have them. They keep us hooked onto an app and let us know when something new happens. My question is ...
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2answers
104 views

Gray prototype type look when data is not loaded [closed]

I have noticed recently that many sites use a gray prototype type look when loading data on page. Exhibit 1- Google drive Exhibit 2- Facebook Exhibit 3- Medium Can some one explain what library is ...
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3answers
363 views

Should Your Chatbot Be Named?

There seems to be a divergence of views on chatbot UX design. On the one hand, some way the best name for your bot is NO name at all (https://blog.intercom.com/how-to-name-a-bot/), but others are ...
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1answer
60 views

The impact of visual cues on user response

Are there any studies that report the effect of using/not using visual cues to engage users and retain user attention? In my own application I have offer listings with a representative graphical ...
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1answer
492 views

UX Gamification: Achievements, Medals, Badges, or Trophies?

I am a developer in an upcoming Social Media App project, and within my application, I have incorporated a points and reward system to increase user retention and engagement. I'm stuck between these ...
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2answers
117 views

What is a term used to describe design philosophies that enhance user experience but reduces engagement?

Typically one of the metrics or measures of success in UX design is user engagement, whereby the amount of time that a user spends in meaningful interaction with the product or service can be seen an ...
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1answer
58 views

Conversion strategy - displaying button for not allowed action and redirecting on click

Normally it's a bad idea to allow users to click, or even see, buttons for things he cannot do, but would it be ok as a conversion strategy? Imagine this simple scenario in a marketplace app: The ...
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1answer
153 views

Impact of plural vs singular names [closed]

I've just bought a domain for my mobile app/website project, and an interesting question popped to my mind. I don't know what would be the impact of this decision in terms of user experience, user ...
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2answers
156 views

How do I mitigate the risks of user-generated data when not requiring authentication?

I'm creating a web project where users can add markers on a map. I'm dealing with a demographic who are used to instant-gratification. I want to keep the threshold for engagement as low as possible so ...
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1answer
98 views

Facebook reactions as a metric for user engagement

Previously when facebook only had a 'like' button and comments for people to respond to a post, user engagement can be evaluated in terms of the number of likes as well as the number of comments. ...
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2answers
1k views

How to make long forms engaging?

In a form I have over 30 fields on a single section of an application these 30+ fields can't be broken up into two parts along with the other sections. Long forms like this are really exhausting to ...
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3answers
185 views

Voting for “winners” after a fantasy sports draft

For a fantasy sports draft app, I'm trying to design a voting system where winners receive trophies in categories like "most lopsided trade", "best overall draft" and "best draft steal". The voters ...
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2answers
85 views

Is status relevant in enterprise chat applications?

We have user status e.g. online, offline, busy, away, etc. in our chat application. Are they still relevant? When using a chat application especially for work, you use it to communicate with a person....
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2answers
540 views

Usage of mascot to increase user engagement and happiness

Is there a correlation between companies that have mascots (i.e. Mailchimp's Freddie) and a companies that don't? Are there studies to show that having a mascot increases engagement/happiness etc? ...
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2answers
245 views

Is there a user engagement benefit to breaking a long page into two pages?

I'm working on a site where many of the pages are around 2,000 words. The site is an educational program that connects students to potential mentors. The owner feels that user engagement is low and ...
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2answers
122 views

How to properly mitigate a user not being able to watch a video with the sound on?

"If a picture is worth 1000 words then a video must be worth at least a 1001 words"-myself Many phenominal user experiences and messages involve powerful videos. For example sonys this is how you ...
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3answers
753 views

What is the best solution for a session timeout while in edit mode?

We have an enterprise web product that times-out after 15 minutes (for security reasons). We automatically log the user out if they don’t respond to the prompt to stay logged-in. What should we do if ...
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2answers
48 views

Convince user to follow a page

Our website is used to manage investment funds. Users can create channel pages that are basically a list of funds plus an activity stream. Now, we want other users to go on those pages and start ...
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1answer
300 views

Mobile interface - how to non-obtrusively ask user to do an optional action (alert equivalent)?

Modern mobile users have been conditioned to very quickly find the X, close or cancel buttons to dismiss all kinds of modal dialogs and ads in mobile apps. The typical scenario is - a user returns to ...
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5answers
1k views

Do infographics work?

Is there any solid experimental evidence on how successful infographics are at getting the viewer of the graphic to think about the data presented, understand it, and retain that understanding, ...
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1answer
137 views

What are some solid practices for product walkthroughs?

I'm on the starting side of a six month UX engagement and it's a contractor's dream - a complete tear down of the old messaging, including the public facing website. One of the big things that we have ...
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0answers
36 views

Subscription plan vs credits [duplicate]

I am working on a small commercial product and It is still early days, but I already try to think of ways to monetize this service. I would like to know what users prefer or in which situation the one'...
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7answers
2k views

Is it good practice to ask date of birth and gender from users or Avatars can suffice?

I am building a system where I need user explicit data like Age, Gender, Preference towards a category(fashion/Gadgets/...). I came up with 2 solutions for Age & Gender: Ask user these ...
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1answer
196 views

Best successful unlock animations / design concepts [closed]

I'm building a section on my website where users are able to unlock items with 'tokens'. I want to ask the professional UX community what proven unlock animations / interactions really engage the user ...
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1answer
164 views

engaging users in freemium services

there are applications nowadays that give options to perform certain in-app functionalities/services, but then link to an explanation of the functionality/service, followed by a statement saying "pay ...
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2answers
643 views

Is the state of 'flow' equivalent to user engagement?

From Wikipedia Flow (psychology): Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and ...
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1answer
74 views

Making an user fill more data in a text area?

I am currently working on a complete revamp of an application that helps in Knowledge management. The main problem was the older system was just a form capturing which was quite tedious. This ...
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2answers
293 views

What's the correct strategy to open a popover to engage visitors on an e-commerce website?

I run an e-commerce website. Of course I have a lot of abandoned carts (92%) I want to try to engage visitors more, asking for their email in a popover, offering a discount or a free buying guide to ...
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2answers
111 views

Does requiring the user to click or otherwise interact with a page increase engagement?

The endowment effect shows that if you have a sense of ownership over an item, you immediately attribute greater value to the item. In a digital experience, is scrolling or hovering over an item ...
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1answer
924 views

Tutorial Design (android carpool app)

We are developing a carpool app. I need to display a tutorial during the registration. The tutorial needs to convey that we remove all awkward cash exchange by exchanging km's. Now, these are my ...
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3answers
684 views

Does including background animation or motion in an application increase user engagement?

I'm interested why top game companies put a lot of "background" animations in their games - has it been demonstrated to increase user engagement? Does it take longer for a user to get bored of a game ...
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2answers
74 views

Binning donations rather than aggregating

On a particular non-sponsored product-review blog there are requests for donations, but responses are poor. Currently, there is a simple site-wide donation button like you might find at Wikipedia. ...
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2answers
306 views

How to present boring facts that aren't really suitable for an infographic in an interesting way?

For an internal company wiki I want to write down/present some basic information regarding web development/design/UI & UX. For example have I collected some studies and opinions on how links ...
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1answer
143 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
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1answer
530 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
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1answer
99 views

Bringing experience to computer online store

I have suddenly realized that in my work I do usability and conversion optimization, but there is no experience in the sites I build. They are quite clear, simple, usable and business efficient, but, ...
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4answers
328 views

Will animated feedback be annoying or nice?

I'm developing a website called Fablelane which allows you to write your own stories and have others contribute outcomes or "chunks" to that story. Right now (if you go to the website), there's an ...
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6answers
6k views

Metrics for measuring user engagement for web applications

Unlike business and e-commerce sites, web applications don't necessarily have an end-goal or target for users to achieve. What are some metrics that can be used to measure how 'engaged' users are with ...