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we have a B2B eCommerce site and we were thinking about creating instagram-like stories on our site to help promote new products/vendors/offers.

I saw this functionality implemented in http://faces.com/ for a brief time (here is a video of what it looked like) and that's what inspired us to think about it.

does it fit a B2B site to have instagram-like stories?

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There is no yes or no to this question. It depends largely on what your site should do and what your users need. Here are some questions you should investigate:

  • What informations do your users need?
  • What is the main device your users use your site (on b2b sites it could (but doesn't have to be) probably be desktop instead of mobile)?
  • How important is it to your users to know about new products? Are they willing to go through the stories?
  • How important is the time factor? Would your users prefer a faster way to receive an overview on your new products?

These are only a few questions you should actually ask your users to come to a conclusion if this is the right way to go.

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