we have a B2B eCommerce site and we were thinking about creating instagram-like stories on our site to help promote new products/vendors/offers.

I saw this functionality implemented in http://faces.com/ for a brief time (here is a video of what it looked like) and that's what inspired us to think about it.

does it fit a B2B site to have instagram-like stories?

1 Answer 1


There is no yes or no to this question. It depends largely on what your site should do and what your users need. Here are some questions you should investigate:

  • What informations do your users need?
  • What is the main device your users use your site (on b2b sites it could (but doesn't have to be) probably be desktop instead of mobile)?
  • How important is it to your users to know about new products? Are they willing to go through the stories?
  • How important is the time factor? Would your users prefer a faster way to receive an overview on your new products?

These are only a few questions you should actually ask your users to come to a conclusion if this is the right way to go.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.