I'm trying to solve a particular customer concern for an online grocery website / iOS app. The complaint goes something like this:
When I browse your site, I feel like I can never really see all the products you offer. Browsing each category or doing a text search are OK, but I feel like I have blinders on.
I'm not really sure what to make of it. The feeling of having "blinders" on has been echoed by other customers as well. I sort of get it because our assortment of products is similar to a typical grocery store, so there is a lot to go through. And of course, if you were at a physical grocery store you have really high information density just by walking down one aisle.
Can anyone recommend some ideas of addressing this concern? One idea was to have "pivot" links next to each product tile like "see more items from Kraft" or "see more gluten free items" as a way to jump between different parts of the catalog.
I feel like I'm writer's block thinking of any other ideas now. :(