How can I conduct user research on a product that already exists?
Remember that User Research is a tool for discovering information about actual or potential users. This being said, don't worry if the product already exist it's perfectly normal to still perform a User Research.
Isn't this backwards?
Not really. User Research can be done before or after a product launches. In both cases the goal will be to acquire information from users for a better understanding of them.
How can I conduct user research after the product already exists? // How should I go about this?
There are many ways on how to conduct a User Research. Mainly, information can be qualitative or quantitative. Some of the methods for acquiring information from users can be:
- Tree Jacking
- Eye Tracking
- A/B Testing
- Card Sorting
- Contextual Inquiry
- Heuristic Evaluation
- Diary Study and more...
Remember that the role of the UX Designer will be to determine which methods will gain the information needed for the project and business goals.
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