Encouraging the user to hit the NEED A RIDE button

Question

We are building a carpool app, and I need to encourage the user to hit that need a ride button. For that I want to hint to them that there are rides closeby, so it will be useful to hit that need a ride.

BEFORE

AFTER

Based on feedback, I have changed it to the below. I request your review

• the location of the available rides closeby. This encourages the user to press the Call To Action button. I like what I have now.
• there was no space on the button, and could not make space
• should I zoom the toast into a small number on the need a ride button ? If yes, how do I make it look ok without taking up a entire row.

Answer 1

Your "Need a Ride" button needs to distinguish itself as a "Call to Action".

A call to action button

• Needs to pop out from the page / application so it is noticed by the user. You can use colour, gradients, and 3d borders to make it pop. If you go with the toast notification, then the movement will also help draw the user's attention.

• Needs text that both represents the action, and gently urges them towards it. You could say "Get a Ride", or put a question mark at the end of "Need a Ride" (it should be a question). Displaying the number of available rides (in your screenshot 4) is also a nice touch for a call to action.

• Perhaps use a simple icon to indicate that this button / notification will take them somewhere else when clicked (to a list of options). An arrow is the simplest, but you could do something fancier like a zooming car icon.

EDIT:

Something like this might be good:

Answer 2

You need some major changes in the flow of the app. I understand that you want to encourage people to share a ride with someone, if one is available.

First, you must know where I want to go. Only then you can suggest if there someone who can offer me a ride. Simply being nearby isn't enough (maybe they're going the other way).

So, I suggest this:

Screen 1:

Then state clearly with full text:

If you want to encourage them to share a ride, fill the screen with intimidating relevant data. Rephrase this with whatever you deem fits the communication theme of your app.

Answer 3

I'm confused what the user is expected to do in this screen and what they would expect as a result. I'd need more context about the app screen shown but it seems that the app should be divided into sections. People who are looking for rides and people who are willing to drive. Ask that question at the front of the app and you effectively get people to where they need to be.

Answer 4

What I suggest is:

1. Make your button blink by changing color, for example blue and green alternately for short intervals whenever you have updated available for rides close by.

2. Also you can put this information in the notification bar.

P.S. Be careful: Unnecessary or frequent blinking might annoy users. Use wisely.