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Making serious applications more engaging by increasing feedback to stimulate action, through the application of principles of Cognitive Psychology and Behaviorism.

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What happens when gamification is poorly done?

Unfortunately, this attempt at gamification has not been formally researched and most of the above was gleaned from firsthand accounts of using the game. … Nonetheless, it seems that at least in the early days the gamification of Google Image Labeler directly resulted in a lot of poor quality data for Google and caused results that were far worse than someone …
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