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Results tagged with copywriting
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user 71057
the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.
2
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Should software refer to itself in the first-person, especially in error messages?
There is some peer-reviewed research on this:
Personifying Programming Tool Feedback Improves Novice Programmers' Learning by Michael J. Lee and Amy J. Ko (2011)
They find a usability improvement from …
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