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Super simple question (I think) - does anyone know what the official term is for the non-intrusive apple bar which notifies a user of an available app to use natively on their phone?

For an example, head to linkedin.com on your phone.

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I found the answer. It's a "Smart App Banner" https://developer.apple.com/library/ios/documentation/AppleApplications/Reference/SafariWebContent/PromotingAppswithAppBanners/PromotingAppswithAppBanners.html

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