I've noticed there are three main types of social media information: text, circle and square.
Text
Circle
http://www.rollingpinbakehouse.com/
Square
https://www.bankofamerica.com/
Do users prefer one? Do users click on one faster?
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What's your objective? To have them share your site, connect with your entity or otherwise engage with social networks?– ConfusedCommented Apr 1, 2016 at 16:20
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I want them to engage with our company's social pages. Example: Check out our Facebook page for special deals.– Cøde PlayCommented Apr 1, 2016 at 16:27
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In that case none of the above are relevant to your problem. You need to find ways to make the link jump attractive. Be specific about deals, the destination and the content and experience they can expect upon clicking the link.– ConfusedCommented Apr 1, 2016 at 16:37
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@Confused I was simply giving an example. I only want the users to interact with our social media page. What is the most appealing and click friendly way to display this?– Cøde PlayCommented Apr 1, 2016 at 16:42
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1Manipulating people is advertising. Sit down with someone in the company's advertising department, along with someone from design (the person that lays out the ads) and think about this not as an app thing, not as a web thing, but as what it is, an advertising thing.– ConfusedCommented Apr 1, 2016 at 16:51
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1 Answer
@Confused:
Manipulating people is advertising. Sit down with someone in the company's advertising department, along with someone from design (the person that lays out the ads) and think about this not as an app thing, not as a web thing, but as what it is, an advertising thing. The worst thing you can do is put people off. If it's appropriate for the context, it will work. It's the other factors that are 100's of times more important.
Note: I have posted this as a community wiki because I take no credit for this answer. all credit goes to @Confused.