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Signing up: registering for a service. Signing on: Accessing or logging into a service, usually to access some stored data. Often found together, since signing on requires one to have signed up at some point.
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Any research on the impact of copywriting speech on sign up buttons?
I can't point to any particular studies but it has a lot to do with two things you can research respectively (with a little work because you'll get a lot of results about social media and other unrela …