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a CTA (call-to-action) is a user interface element, typically a button, that invites the user to take a specific action as indicated by the label of the call-to-action element.
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Does it matter if I capitalise my call to action?
I was only speaking about this a moment ago. They are strange because they are so important but often contain very text. Seldom see a button with more than four words. I think it depends on your desig …