Questions tagged [cta]

a CTA (call-to-action) is a user interface element, typically a button, that invites the user to take a specific action as indicated by the label of the call-to-action element.

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Struggling with Unavailable Requirements: Should I Hide Service Links or Opt for Empty State Pages?

I'm currently dealing with numerous instances where pages display requirements that users may not meet. For instance, a service that prints the latest card transactions, but the user doesn't have any ...
loboly_19's user avatar
2 votes
3 answers
70 views

Enhance CTA base on Feature

I have a CTA on a card with the behavior of opening a modal with 2 tabs called "Feature #1" and "Feature #2". The system is flexible and users can configure to show only "...
Huy Nguyễn's user avatar
2 votes
2 answers
196 views

CTA is being hidden by keyboard on long form in mobile

While working on long forms on mobiles, such as multiple business expenses, the CTA to finalise adding is getting hidden by the keyboard. The common way of putting one input field and one cta may not ...
Bluebug's user avatar
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1 answer
35 views

Best way to show accepted item that applies to multiple inputs?

I wanted to get insights on the best way to show an accepted item.Suppose we have list of offers and one offer that applies to multiple lines ( mobile numbers) i.e XXX-XXX-XXX1, XXX-XXX-XXX2, XXX-XXX-...
Diego's user avatar
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1 answer
184 views

Sticky, non Sticky CTAs, or both? How to involve UX Research?

I'm looking for the right UX research method to test 3 CTA cases for a booking application: 1)sticky CTAs 2)non-sticky CTAs (requires scroll) 3)both practices (depending on the purpose of each screen) ...
Julia's user avatar
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1 vote
1 answer
114 views

Landing page explianer video embedded vs modal

We are looking at putting an explainer video on our home/landing page above the fold next to our main CTA's to sign up or request a call. I've seen two main ways to do this: Embedded - the video is ...
Jeff S.'s user avatar
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2 answers
90 views

Is the information displayed on my landing page too much? [closed]

I've launched the website https://XXXXX.com/ a month ago and have now added a landing page to the website to draw more visitors. The landing page consists of four pictures that display different ...
Maurice's user avatar
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3 answers
252 views

Using a dropdown split button for 'Log In'

Something isn't sitting right but I can't tell what it is. I've not seen this pattern before. Can you spot the UX/UI deficiencies in this proposed pattern? Or are you fine with it? This is found on ...
ZedRay21's user avatar
0 votes
2 answers
148 views

Top nav bar with only CTA's?

I've tried Googling, but didn't find anything concrete. What are your thoughts about the top nav bar of a volunteering platform containing only a sign in and sign up CTA and no other navigation links? ...
AnnR's user avatar
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Why don’t some SaaS buy buttons go to checkout?

I’m seeing a trend when looking at pricing pages for online saas applications. When you see a tier with the price and features you want you can hit the “purchase” call to action button. But, instead ...
Scott's user avatar
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Label to dismiss a dialog box?

I have a dialog box that is asking a user to confirm the cancellation of a task. Since the main CTA already says, "Yes, cancel this task", it might be confusing for the action to exit the ...
J Bo's user avatar
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How "buy now" act as trigger and drive into loop like "Hooks model"

Recently, I was trying to understand the 4 phases of the "Hook Model". Trigger, Action, Reward & Investment. From the study, I found there is 2 main category of the trigger. Internal &...
F.C. Akhi's user avatar
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0 answers
25 views

Showing disabled CTAs [duplicate]

What are the pros and cons of showing disabled CTAs? For example, if there is a list of options but some of these options are shown, yet disabled. I can see the user being confused/frustrated about ...
Jung's user avatar
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1 vote
1 answer
860 views

Is there any data on adding directional arrows to text links or buttons that help increase conversion?

Does anyone know of any data that backs up adding directional arrows to CTAs whether text links or buttons? I always personally felt it was just added noise or bespoke design aesthetic but I'm curious ...
rohicks's user avatar
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1 answer
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Red CTAs, once again

The app I'm working on is using red CTA buttons. We use one CTA/screen (or at least that's what we do since I joined). I have now people questioning how effective red CTA buttons are. We don't have an ...
Mike Mark's user avatar
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3 answers
125 views

CTA on mobile screen that prompts another CTA

I'm currently designing a mobile screen that has a floating CTA bar at the bottom of the screen (see picture below). The issue that I have run into is that the "Inspect" CTA at the bottom of ...
Jung's user avatar
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1 vote
1 answer
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Sign Up vs. Add to Cart CTA for different product types' product detail pages

So we have a webinar business that offers users the option to sign up for an upcoming webinar as well as a purchase a recording of a past webinar. Every webinar (upcoming and recorded) has it's own ...
Sam's user avatar
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1 vote
1 answer
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Do users notice text changes on call to actions?

Brief product Description So I have been working on a digital project where the product is an online presentation software where the user(Teacher) has presentation slides to select and conducts ...
Sharan997's user avatar
2 votes
2 answers
321 views

CTA repetition - Is having CTA in nav, hero, and footer overkill?

This is a pretty common design. Theres a CTA in the hero and nav with the same CTA and when you scroll to the bottom theres also another CTA that says the same thing. It feels a bit repetitive to me, ...
Bearsaur's user avatar
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4 answers
1k views

Multiple CTA buttons (same link) in Email marketing?

Thoughts on having the same CTA appear twice in a short marketing email? One is in the main image (the whole thing is essentially clickable) and the second is after some copy on the bottom. They both ...
user137854's user avatar
2 votes
1 answer
5k views

Card with Button or Completely Clickable Card

If a card has a button, the CTA will be clearer but it'll be more useful from usability point of view if the card completely clickable. So in mobile, will a card with button or a completely clickable ...
Dhiraj Pandagre's user avatar
0 votes
3 answers
2k views

Placing CTA in left or right side?

Most websites will have the main form ( book a hotel, a flight etc. ) placed either on the center of the page or on the left side. I cannot recall any that has it placed on the right side. The ...
Chris's user avatar
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1 vote
1 answer
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Any standards for :visited styling for CTA buttons?

I have used :visited in CSS for links for a long time and understand their value. However I have not thought of using it for buttons. My "CTA buttons" are usually soft CTAs that direct to valuable ...
Spencer Buchanan's user avatar
3 votes
3 answers
934 views

"Go back home" or "Home" as CTA label in 404 page?

I'm working on a 404-page design, and after the title and description there is a CTA button not sure to use which one? is it better to use "Go back home" or just "Home" as button label for CTA
Hassan Aboueldahab's user avatar
0 votes
3 answers
1k views

Multi Select Drop down, overlay with CTA buttons

Have a multi-select dropdown - which on expand is overlaying the CTA buttons on the form. I have to click elsewhere for the dropdown to close, (since it a multi-select dropdown the general behavior of ...
Vijay's user avatar
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-1 votes
1 answer
67 views

best landing page CTA placement (best practises)

We are building a landing page for buy box report where we want user to fill out the form as priority and so we kept the cta in each section. click on cta it again goes to top section to fill out the ...
Hithesh vk's user avatar
0 votes
1 answer
760 views

Icon on a Call to Action Button - Best results

I'm wondering if there are some icons better than others for the main action button on a homepage's hero banner. In some case it would depend on the context and what the button is requiring the user ...
Taly Emmanuela's user avatar
29 votes
4 answers
7k views

2 buttons that do the same thing

I have a client that wants me to put 2 buttons on a page that do, look, and say the same things. The button would say 'Apply'. The rationale of the client is that he doesn't want people to miss it, ...
Nate Gines's user avatar
2 votes
2 answers
550 views

Filled CTA vs Outlined CTA. Which is more performant?

As a user, I don't feel it adds or takes away from the experience all that much, but I'm inclined to think that a filled-in (coloured) CTA button is more prominent and therefore likely to be clicked ...
Daniel Meade's user avatar
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1 vote
1 answer
300 views

"Use for all?" function - what's a good UI?

Background: Recruitment software... Users can select multiple jobs and set the end date of those jobs all at once... Often, users will set all of the jobs to have the same end date... To prevent ...
mrgapl's user avatar
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0 votes
1 answer
131 views

Spacing out a Headline, body, and CTA button

Is there a standard on what is the better way to space out a Headline, body text, and button link? Using a margin-bottom on the headline and body? Or using a margin-top on the body and CTA button?
turkeyhundt's user avatar
0 votes
1 answer
196 views

Can two tabs have different CTAs?

we have this case where we have two tabs and under one , we have option to show save and cancel and not in other. If I use save cancel for second tab too, then view number 3 looks absurd with two ctas ...
Diego's user avatar
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1 vote
2 answers
248 views

When can you have too many CTA's on your website?

I used to have a single CTA right below the page fold. I was advised to increase CTA section on my SaaS offering (https://divshow.bytebeacon.com). I thought that and a login button on a sticky ...
Ras's user avatar
  • 13
2 votes
2 answers
610 views

Better CTAs for 'Save & exit' and 'Save & done'?

I've got a bit of a language block for the final stage of a form-filling journey where the user can either Save what they've done, quit and return later Save what they've done and lock it so no ...
Adlopa's user avatar
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1 vote
1 answer
1k views

What the best "Add To Cart" button action?

In which situation should I choose each of the alternative bellows? After click on "Add To Cart" Button: 1. Keep on the current page, make animation on the "Add to cart" button to show the item was ...
Rafael Perozin's user avatar
1 vote
1 answer
139 views

Why on all real estate websites you need to click to show the phone number?

I've noticed that on all real estate websites, any country, in the details page of a property, there's always a button/field that says "show phone number"... and all it takes to see the phone number ...
moumous87's user avatar
0 votes
2 answers
115 views

Only button linked or whole item linked?

A site I'm working on has summary panels, with an action button to continue or view more details on that item. I'd like to make the whole panel clickable not only the button. Are there any negatives ...
Lex's user avatar
  • 206
5 votes
5 answers
4k views

Does it matter if I capitalise my call to action?

I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation!
Alex Leuo's user avatar
  • 129
2 votes
5 answers
506 views

On some screen sizes the CTA goes below the fold

I'm designing a web site and i have two buttons one below the other on the landing page. One is a primary button and the other is a secondary button. The structure of the page includes an image which ...
Saurav Seth's user avatar
2 votes
1 answer
85 views

Notification to jump to specialist content in feed

Is there a "best in class" example of how to direct users to a specific bit of content in their feed? I am working on a pilot app that curates articles for students and I am looking for an effective ...
Tom Bird's user avatar
0 votes
2 answers
3k views

Accept/Reject CTA buttons on cards

I have to design a dashboard to help sellers to manage invoices addressed to them during the month. The invoices will arrive in "To do" tab. For each invoice we have two choices : "Accept" or "Reject" ...
Woj's user avatar
  • 13
0 votes
1 answer
91 views

Link CTA to another page - Can it say "[Action] now"?

I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
Jess's user avatar
  • 318
0 votes
2 answers
623 views

How to deal with multiple call to actions that are as important on a product page?

So we have a quite unique product page. We sell datasets as maps on our website. Obviously we already have a primary CTA button that says 'Buy for $...'. But we'd like to add some other options for ...
Caitlin's user avatar
  • 75
4 votes
4 answers
3k views

"Sign Up/Join Now" versus "Learn More/Find Out More"

Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking: "Sign Up" is ideal in situations where the lead is MOST informed about,...
Melissa Morgan Glidden's user avatar
1 vote
2 answers
352 views

It is a good idea to use a cta button on a search bar for an app?

In our company we’re creating an app about apply for jobs. Its main features and functionalities are: search all kind of jobs, list of results, and of course apply among other things. The home page ...
user107033's user avatar
1 vote
1 answer
599 views

What are peoples experience of sticky actions on the bottom of the browser and is visibility an issue?

I've been tasked with a project that is a careers site and there is some speculation on the need for a large button saying 'Apply now' sticky on the bottom of the browser like the attached image: I ...
Chris's user avatar
  • 11
1 vote
2 answers
2k views

Should one use the same color for CTA buttons across a site?

Should one use only one color, for example green, for call to action buttons across a website?
Nisha Changrani's user avatar
2 votes
2 answers
591 views

Call to action button within/out of a table on a pricing page

I am wondering if there are any points/reasons regarding UX in defense of either one of those two solutions: the CTA outside of the table at all or in the bottom "section". Not minding the colors ...
Ola Osinska's user avatar
0 votes
2 answers
445 views

How to deal with optional form step & call-to-actions?

Situation is as follows: A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
Rick P's user avatar
  • 550
2 votes
4 answers
484 views

How do I ensure my user knows there's more data below this floating CTA?

I have a mobile form, on which the CTA is lower on the page, so a sticky CTA indicates the action for the form upon first glance for users. But, how do I deal with content that is hidden because of ...
Rick P's user avatar
  • 550