Questions tagged [cta]

a CTA (call-to-action) is a user interface element, typically a button, that invites the user to take a specific action as indicated by the label of the call-to-action element.

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1answer
37 views

Spacing out a Headline, body, and CTA button

Is there a standard on what is the better way to space out a Headline, body text, and button link? Using a margin-bottom on the headline and body? Or using a margin-top on the body and CTA button?
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1answer
43 views

Can two tabs have different CTAs?

we have this case where we have two tabs and under one , we have option to show save and cancel and not in other. If I use save cancel for second tab too, then view number 3 looks absurd with two ctas ...
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1answer
64 views

When can you have too many CTA's on your website?

I used to have a single CTA right below the page fold. I was advised to increase CTA section on my SaaS offering (https://divshow.bytebeacon.com). I thought that and a login button on a sticky ...
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2answers
114 views

Better CTAs for 'Save & exit' and 'Save & done'?

I've got a bit of a language block for the final stage of a form-filling journey where the user can either Save what they've done, quit and return later Save what they've done and lock it so no ...
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1answer
149 views

What the best “Add To Cart” button action?

In which situation should I choose each of the alternative bellows? After click on "Add To Cart" Button: 1. Keep on the current page, make animation on the "Add to cart" button to show the item was ...
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1answer
88 views

Why on all real estate websites you need to click to show the phone number?

I've noticed that on all real estate websites, any country, in the details page of a property, there's always a button/field that says "show phone number"... and all it takes to see the phone number ...
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2answers
81 views

Only button linked or whole item linked?

A site I'm working on has summary panels, with an action button to continue or view more details on that item. I'd like to make the whole panel clickable not only the button. Are there any negatives ...
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4answers
158 views

Does it matter if I capitalise my call to action?

I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation! Thanks in advance. Alex
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5answers
171 views

On some screen sizes the CTA goes below the fold

I'm designing a web site and i have two buttons one below the other on the landing page. One is a primary button and the other is a secondary button. The structure of the page includes an image which ...
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1answer
54 views

Notification to jump to specialist content in feed

Is there a "best in class" example of how to direct users to a specific bit of content in their feed? I am working on a pilot app that curates articles for students and I am looking for an effective ...
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2answers
298 views

Accept/Reject CTA buttons on cards

I have to design a dashboard to help sellers to manage invoices addressed to them during the month. The invoices will arrive in "To do" tab. For each invoice we have two choices : "Accept" or "Reject" ...
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1answer
55 views

Link CTA to another page - Can it say “[Action] now”?

I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
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2answers
85 views

How to deal with multiple call to actions that are as important on a product page?

So we have a quite unique product page. We sell datasets as maps on our website. Obviously we already have a primary CTA button that says 'Buy for $...'. But we'd like to add some other options for ...
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3answers
208 views

“Sign Up/Join Now” versus “Learn More/Find Out More”

Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking: "Sign Up" is ideal in situations where the lead is MOST informed about,...
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2answers
106 views

It is a good idea to use a cta button on a search bar for an app?

In our company we’re creating an app about apply for jobs. Its main features and functionalities are: search all kind of jobs, list of results, and of course apply among other things. The home page ...
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1answer
83 views

What are peoples experience of sticky actions on the bottom of the browser and is visibility an issue?

I've been tasked with a project that is a careers site and there is some speculation on the need for a large button saying 'Apply now' sticky on the bottom of the browser like the attached image: I ...
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2answers
515 views

Should one use the same color for CTA buttons across a site?

Should one use only one color, for example green, for call to action buttons across a website?
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2answers
179 views

Call to action button within/out of a table on a pricing page

I am wondering if there are any points/reasons regarding UX in defense of either one of those two solutions: the CTA outside of the table at all or in the bottom "section". Not minding the colors ...
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2answers
194 views

How to deal with optional form step & call-to-actions?

Situation is as follows: A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
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4answers
180 views

How do I ensure my user knows there's more data below this floating CTA?

I have a mobile form, on which the CTA is lower on the page, so a sticky CTA indicates the action for the form upon first glance for users. But, how do I deal with content that is hidden because of ...
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1answer
491 views

How to display a CTA on mobile

With the CTA on my site instead of just saying 'See More' or 'Learn More' I've tried to be more specific as in it relates to the content. For example I have this one CTA that says 'Plan your wining ...
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1answer
94 views

CTA Intent - Complete the present task or proceed to future task?

I want to understand the real motive of CTA. Call-to-action, as it abbreviates, is it the action to be performed based on the present context or is it based on the future action that will have to be ...
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1answer
50 views

Whitespace viewport dependency (should CTAs be visible or not)

We've read few Q&A on this topic, also done the research but most of the articles says what whitespace is, not how to calculate it. When designing for smaller screens, should the whitespace ...
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2answers
161 views

Form button - After selection state

On my website, there's a short form where the users need to make a selection (Green or Red) and then submit their request. The currently applied method for the button state after making the selection, ...
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1answer
453 views

Pros and cons of making hero image clickable

On the meeting with website stakeholders I was asked why not make hero area clickable and lead to promotion page in addition to CTA button leading to the same promotion page? Since it never occurred ...
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1answer
185 views

Where I can put the CTA button in a process steps?

I'm working with a Process, this process has 5 steps. I don't know what's the best place to put the "Next" or "Continue" CTA button. I have 3 options: Top-right on the header, this options is ...
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2answers
564 views

CTA link should be opened in new tab?

I have built an new app and also for the same I have built the landing page as well. I have my primary CTA(Call To Action) button which is download this app on Play Store, which looks something like ...
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2answers
520 views

How to deal with multiple CTA for different applications linked on one page?

On the Capital One website, there is a component which has 15 different products/services with separate sign up and log in CTAs. This is a potentially confusing (or at the very least hard to scan) ...
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3answers
152 views

Duplicate CTAs - recommendations, pros and cons?

Hows does everyone feel about the solution below where there is duplicated CTA buttons at the top and bottom of a module? We've some data to show that both buttons are being clicked but is this good ...
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5answers
935 views

can you have duplicate Call to Actions (CTA) on a Page?

What is the number of duplicate CTAs that we can have on the page? For example, "Request for a demo". Can this CTA appear more than once? Thanks in advance. :)
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2answers
169 views

A good CTA for Augmented Reality function?

I am designing a consumer app for enhancing a museum visit. At the entrance users can use the Augmented Reality functionality to frame the exhibition poster and see a video overlay. How do you design ...
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2answers
685 views

Outline Button, how they affect UX?

With iOS 7 Apple used buttons with rounded rectangle borders (Outline Button). But, Apple has moved away from buttons with rounded rectangle borders. Because they found that kind of buttons decreased ...
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2answers
337 views

Best Practice - User Action in an Empty State

Is there an established best practice, backed up by research, that deals with an empty state with multiple CTA for the same action? For example, this empty state from Dropbox: There are multiple ...