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Questions tagged [call-to-action]

a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

0
votes
4answers
102 views

Does it matter if I capitalise my call to action?

I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation! Thanks in advance. Alex
0
votes
1answer
90 views

How to reduce ambiguity between the use of 'Remove' and 'Delete'?

This question came up while I was reviewing some UI design concepts. I was thinking about what the difference is between the word 'Remove' and 'Delete' in an application that is used for creating and ...
0
votes
3answers
71 views

WE, US, or something else in a navigation menu [closed]

I've seen a lot of "About Us" item in the nav section of almost every comercial site, but wonder what can be used instead. I realize that I can shorten a bit to get something like "US", but recently ...
1
vote
2answers
99 views

“More” and “new” CTAs on table rows

I am creating tables in an application that shows the last 5 or so recently modified or created items. I want to be able to show that there are more rows (when there are more rows) but I also want to ...
0
votes
2answers
216 views

How to label CTAs in a mobile form?

I am currently working on a mobile flow for sending money (bitcoins to be specific). I have found apps that label their CTA with the action on the upcoming screen, instead of referencing the current ...
11
votes
2answers
276 views

How to make effective call to action for blind people?

I’d like to know about techniques and good practices for CTA (call to action) for blind people. Of course I use WAI-ARIA, sr-only and whatever technique I need to make pages accessible, but I wonder ...
6
votes
3answers
4k views

What is the best practice for “delete” buttons in material design?

A lot of design systems/ style guides define red as the color for "delete"/ "erase"/ uninstall/ error buttons. In material design, I didn't find this specified. So, what is the best practice? I ...
0
votes
2answers
334 views

What order should a dialog boxes options appear in? [duplicate]

With dialog boxes, I find that you usually have two options: "Cancel", "disagree", "No, go back" - an option to close the dialog box without performing an action. "Agree", "Yes, I'm sure" - an option ...
1
vote
1answer
78 views

CTA Intent - Complete the present task or proceed to future task?

I want to understand the real motive of CTA. Call-to-action, as it abbreviates, is it the action to be performed based on the present context or is it based on the future action that will have to be ...
23
votes
3answers
3k views

Best way to show an “unactivated” part of an app?

I've got a dashboard that shows both active and unactivated parts of an app (users opt in to a service). Is there any standard for the best way to show an element/section is unactivated? Any way to ...
1
vote
3answers
999 views

Multiple actions in a single button/link?

I came across this today while reviewing a mock from a coworker on another project, I told him it was "definitely wrong" but couldn't find any supporting UX guidelines that tackle this exact issue. ...
1
vote
2answers
121 views

Better design for a Call To Action button overlayed on a video

My company hosts marketing videos and we are in the middle of redesigning our Call to Actions that we overlay on top of the video to direct users to our client's booking site. I currently have a ...
5
votes
1answer
506 views

social sharing ui/ux on mobile. actionable text + icons or icons only [duplicate]

We trying to implement decent social sharing module for our app and have 2 question, which are pretty much related: Is it important to have visible text which directly say to user what to do, like ...
1
vote
2answers
129 views

How to make user fill form, but not call? my goal is user filling out forms [closed]

As my users' goal is filling out forms. What are the things to keep in mind about UX or design influencing, so that users are keen to fill forms rather than calling.
1
vote
1answer
199 views

How to make “call to action” in image listview in android when where is only one element in list?

This is typical listview with big image representing one element in list. Problem is that most test users where didn't event try to click on image (to go to next activity(page)). I tryed to put an ...
1
vote
4answers
652 views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
1
vote
3answers
192 views

Different name for contact page

I'm about to launch a service online and there is something that bothers me a little bit. I have a survey in my contact page that I would want my visitors to take if they feel interested. However, ...
1
vote
4answers
169 views

Should users need to re-confirm booking appointments?

Let's say a customer booked an appointment for a class. Then on the day of the class, an SMS will be sent to the customer to remind him of the appointment. At this point, which is the better approach ...
1
vote
3answers
2k views

Redirect screen and good UX?

Yesterday when buying some cinema tickets I got this kind of redirect screen, which I have seen other times before (specially when trying to reserve seats in a theater): Leaving aside what could be ...
0
votes
1answer
55 views

Best way to emphasize the Freemium advantage (content site)

Scenario: A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access ...
3
votes
2answers
139 views

A good CTA for Augmented Reality function?

I am designing a consumer app for enhancing a museum visit. At the entrance users can use the Augmented Reality functionality to frame the exhibition poster and see a video overlay. How do you design ...
0
votes
2answers
277 views

CTA-button in header-hierarchy to make the CTA more accessible

At the top of our web app, we have a heading followed by a CTA-button. Something like this mockup i just made up: download bmml source – Wireframes created with Balsamiq Mockups Mission: Id ...
0
votes
3answers
160 views

Icon for “submit and close” [closed]

I have a mobile app with a series of task that users accomplish through several screens. User performs an action, taps on the bottom-right icon ">" and goes on with subsequent tasks. On the last ...
0
votes
2answers
46 views

I made this button, but I don't know what style of text to apply to it [closed]

I made a button that has a bit of depth, shown here: I'd like to put text on it, but whatever style I try, it doesn't look good on the button. How do I put text on here? What style should I use? Are ...
1
vote
1answer
112 views

Need effective name of a button which can explain that by clicking it user will be able to perform certain operation

I am designing menu part for the restaurant in which I want to set a button on the top of menu list which will contains 3 operations those are : Manage Images, Edit Menu Content,Delete Menu. Manage ...
6
votes
1answer
1k views

Placement of buttons

I am designing a pop up which will come up after the user has set of a chain of commands. We have a group of 10 items and the first one that can be picked by the client gets processed automatically ...
0
votes
1answer
37 views

Multi-organization app - switching organization context wording?

I have a multi-organizational app and I want to give user's the ability to switch the context (which would load different data) between the various organizations that they are a member of. What's the ...
2
votes
1answer
179 views

Are those “sign up now!” pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
5
votes
1answer
1k views

Standard behaviour of dropdown buttons and its styling

I have been reviewing some UI design patterns where the use of dropdown buttons as both a selection and call-to-action has been ambiguous, and I am thinking of how it relates to various design ...
14
votes
7answers
369 views

Should an 'error message' be shown before or after user interaction?

In a web application we have functionality that enables users to reschedule an appointment that they have previously booked, by clicking on a call to action/link on their summary page. However, there ...
4
votes
2answers
243 views

How to display actions similar to one another for proper UX

The company I work for have a Search widget which will allow them to search for petrol station sites in the database. A User is able to have a "Saved Search" which will allow them to re-run a detailed ...
1
vote
2answers
84 views

Popup signups and calls to action [closed]

You know the type of thing, you research a Wordpress function, you're reading a site and an popup ummm..pops up and says "join us, sign up, newletter, courses, whatever", you press X - thankfully ...
3
votes
3answers
177 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...
1
vote
2answers
540 views

How many CTA's are too many?

I'm working on a find a doctor consumer product where a patient can go online and find a doctor that matches their needs. Each doctor is unique in how a patient can book an appointment with them. ...
1
vote
1answer
86 views

case study for CTA text for blog

I have a tech blog , and above the fold there will be a hero layout , with some title and tag lines which are important to the blog. Below these I have a CTA button , that will scroll to the second ...
2
votes
3answers
220 views

Call to Actions on Navigation Links

The header on a website I've been working on has a few links that have sub-links underneath them. So for example, when you hover over Link 1, a sub navigation menu will appear that shows you Link1-1 ...
4
votes
1answer
76 views

Call to action to take visitors to the payment page in the header

In the header it is common to display number of items in the cart, with a button that says something like "cart". This button is linked to the start of the payment process. But what call of action ...
4
votes
3answers
3k views

Wording of an Account Activation Email

Typical scenario, user signs up on a website, and must "confirm the email address" / "activate the account" etc. by clicking on a link in a registration email. Before the email is sent, the user ...
4
votes
1answer
166 views

Can you start your button CTA with “A” or “The?”

The site that I am working on, a design guideline is already set that we don't use radio buttons as a selection tool, but always use buttons for such a choice. For example, "Are you a member of this ...
1
vote
2answers
161 views

How to make a call-to-action element for mobile?

I am building a mobile website (lets say for for boutique hotels). There will be a form, where users will be able to enter the hotel name, email address, wanted dates etc... Since I will also have ...
1
vote
2answers
1k views

What's better UX design for a Contact Form? Modal Window or Dedicated Page? [duplicate]

I'm wondering what would be a better design in regards to User Experience for a contact form. Currently the contact form on my website is an overlay that pops up that a user can fill out and submit, ...
2
votes
3answers
288 views

Hiding a call to action to get in touch?

I'm designing a site for a service, which's main function is to function as a database. I have had to anonymize some details. The main user journey involves landing on the site (home page), ...
6
votes
4answers
3k views

Left-align or right-align a Call to Action button?

We are creating online presentation, and most of the text on the pages is centred, on the last page we have CTA, the button leads to a different website, that is aligned to the left. I was asked to ...
3
votes
4answers
186 views

Descriptive notification or CTA?

I'm working on the notification system for a web app. It has very few messages to display, but these are very important in the use of the platform. I was wondering if it would be best to include call-...
1
vote
3answers
122 views

Do I need to include a call to action if the title of an event is also linked?

I'm creating an events calendar for a client, in which I'm listing upcoming events. Event "cards" in the list include the following: title date time location short description call to action to ...
9
votes
6answers
4k views

How do “We call you back!” buttons on websites make sense?

Web sites of companies offering products or services show a link or button asking you to request them to call you back. It's usually presented in a very prominent way, for example a red button labeled ...
2
votes
1answer
756 views

Two main functions when using a floating action button

We are designing a complex app with a lot of different pages/views. From all of the pages we want to be able to "Add" stuff that is relevant to the whole instance. Most times this means you add things ...
2
votes
1answer
496 views

Usage of animated buttons and effects on user experience

I see more and more animated buttons in service oriented web applications, especially in registration and completing an action. In the literature of persuasive psychology, moving objects are used for ...
0
votes
2answers
239 views

What is the philosophy in terms of UX to keep all of these buttons in the header above all other sections?

I have been experiencing with few admin interfaces until I saw Shopify's admin interface. I noticed that there are two kinds of buttons, in my opinion, there are "call to action" buttons like Add a ...
3
votes
2answers
389 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...