Questions tagged [call-to-action]

a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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Multiple action buttons each with explanations

If I intend for a user to click one of four related but different submit buttons on a page and I also plan on having a brief paragraph explaining what each button is supposed to accomplish, what is ...
hello's user avatar
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2 answers
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Offering downloadable marketing content as the final steps in an analytics console

I'm a UX intern working for a startup and i'm building an analytics platform that offers analytics driven marketing. The current flow essentially moves the user through analytics from high level to ...
Alex's user avatar
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1 answer
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How to test unwillingness to perform an action

Let's say that it's crystal-clear what the user needs to do next and we don't need to test whether or not the user is struggling with finding the action to perform. Rather, they're seeing the action, ...
Izquierdo's user avatar
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5 votes
3 answers
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Button position in equal height containers

I am designing card elements and struggling with the CTA button positioning: with equal amounts of dummy text the content heights and button positioning remained consistent and easy on the eye. ...
shahidmirza's user avatar
5 votes
4 answers
1k views

Terminology for the use of the word "your" in a call to action?

A widely used technique in calls to action is the use of the second person, and specifically the use of the possessive determiner "your" before a noun phrase denoting the good or service ...
ool's user avatar
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4 votes
4 answers
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Button on clickable banner

Is it okay to have a button on a clickable banner/card? The button acts as a decoration just to take the user's attention. The button and banner have the same action. Design reference: Green button on ...
Muhammad Hunain's user avatar
0 votes
2 answers
331 views

Affirmative button placement when buttons are stacked

I am working on an app where I have two call-to-actions stacked. I currently have 'Cancel' on top and 'Delete' underneath. Usually, when the call-to-actions are side by side I'd have 'Cancel' on the ...
Fabien Stevens's user avatar
0 votes
2 answers
450 views

Quantity Selector on Product Pages

I'm looking to add the option to select quantity on the product page for desktop and mobile. I'd like to incorporate it into the cta, but we already have 'add to wishlist' next to the cta. Any ...
Louise's user avatar
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4 votes
3 answers
171 views

UX Party Game Design - Should an action that is not available for all players disabled or simply hidden?

I am working on a party game for both PC (mouse+keyboard, which supports mouse over and clicks), but also for tablet (Android/iOS, which only supports clicks), but I am stuck on which UX pattern is be ...
corgrath's user avatar
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1 vote
1 answer
73 views

Button placement in the container/widget

In our case, each container/widget has one primary CTA. Because each widget/container contain important data points related to that widget. User may choose to download the data of the widget. Problem: ...
NB4's user avatar
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1 vote
3 answers
193 views

How to force users to subscribe without creating an account?

I've created a web app which does not require a user to create an account, you just fill in a form and get the result. I thought that would be nice to add "Enter your email" input text along ...
mllamazares's user avatar
0 votes
3 answers
3k views

Is it acceptable to have three call-to-action buttons?

I'm working on an application that displays a dialog box. This dialog box prompts users to switch to a new editor. That will be the main call-to-action (CTA). The 2nd CTA will be to retain their ...
J Bo's user avatar
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0 votes
2 answers
263 views

Using call-to-action or primary buttons to show status of form completion instead of form UI element

I noticed this while using a form to submit some information that the nature place where you indicate the status of the transaction isn't being used but instead the call-to-action or primary button is ...
Michael Lai's user avatar
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0 votes
1 answer
666 views

Icon on a Call to Action Button - Best results

I'm wondering if there are some icons better than others for the main action button on a homepage's hero banner. In some case it would depend on the context and what the button is requiring the user ...
Taly Emmanuela's user avatar
2 votes
1 answer
179 views

Is it okay if the primary action after an operation is visible after scrolling

I am designing a web app which contain many different tools this particular tool has two fields one in which user uploads a single file and other where user can upload multiple files. The problem is ...
vaibhav Kothari's user avatar
1 vote
2 answers
53 views

What's the point of placing calls-to-action above the fold on sales pages?

Since you haven't even presented your product yet, why put the "Subscribe now" or "Buy now" above the fold? Shouldn't it be placed last, after the actual offer?
Seu Madruga's user avatar
3 votes
3 answers
593 views

Fake call-to-action buttons for research

At our company, we carry out 2-week sprints. The product roadmap is set for one quarter in advance. So, when a new feature is later identified as important, we wouldn't have time for it right away. ...
Kish's user avatar
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1 vote
1 answer
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Why on all real estate websites you need to click to show the phone number?

I've noticed that on all real estate websites, any country, in the details page of a property, there's always a button/field that says "show phone number"... and all it takes to see the phone number ...
moumous87's user avatar
0 votes
2 answers
266 views

A stickybar with CTA buttons?

I've started out my first UX project. I would like to know in which cases sellers might want to have a sticky bar with CTA buttons on it (see example below). How can I know that? Should I create a ...
Leo Nguyen's user avatar
5 votes
5 answers
4k views

Does it matter if I capitalise my call to action?

I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation!
Alex Leuo's user avatar
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1 vote
1 answer
186 views

How to reduce ambiguity between the use of 'Remove' and 'Delete'?

This question came up while I was reviewing some UI design concepts. I was thinking about what the difference is between the word 'Remove' and 'Delete' in an application that is used for creating and ...
Michael Lai's user avatar
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0 votes
3 answers
82 views

WE, US, or something else in a navigation menu [closed]

I've seen a lot of "About Us" item in the nav section of almost every comercial site, but wonder what can be used instead. I realize that I can shorten a bit to get something like "US", but recently ...
Abiel Muren's user avatar
1 vote
2 answers
356 views

"More" and "new" CTAs on table rows

I am creating tables in an application that shows the last 5 or so recently modified or created items. I want to be able to show that there are more rows (when there are more rows) but I also want to ...
Sarah's user avatar
  • 81
0 votes
2 answers
377 views

How to label CTAs in a mobile form?

I am currently working on a mobile flow for sending money (bitcoins to be specific). I have found apps that label their CTA with the action on the upcoming screen, instead of referencing the current ...
crespi.f's user avatar
10 votes
2 answers
1k views

How to make effective call to action for blind people?

I’d like to know about techniques and good practices for CTA (call to action) for blind people. Of course I use WAI-ARIA, sr-only and whatever technique I need to make pages accessible, but I wonder ...
Devin's user avatar
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8 votes
3 answers
15k views

What is the best practice for "delete" buttons in material design?

A lot of design systems/ style guides define red as the color for "delete"/ "erase"/ uninstall/ error buttons. In material design, I didn't find this specified. So, what is the ...
Madalina Taina's user avatar
0 votes
2 answers
2k views

What order should a dialog boxes options appear in? [duplicate]

With dialog boxes, I find that you usually have two options: "Cancel", "disagree", "No, go back" - an option to close the dialog box without performing an action. "Agree", "Yes, I'm sure" - an option ...
Jamie Gargett's user avatar
1 vote
1 answer
216 views

CTA Intent - Complete the present task or proceed to future task?

I want to understand the real motive of CTA. Call-to-action, as it abbreviates, is it the action to be performed based on the present context or is it based on the future action that will have to be ...
Janusz01's user avatar
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24 votes
3 answers
3k views

Best way to show an "unactivated" part of an app?

I've got a dashboard that shows both active and unactivated parts of an app (users opt in to a service). Is there any standard for the best way to show an element/section is unactivated? Any way to ...
Sam Thornton's user avatar
1 vote
3 answers
2k views

Multiple actions in a single button/link?

I came across this today while reviewing a mock from a coworker on another project, I told him it was "definitely wrong" but couldn't find any supporting UX guidelines that tackle this exact issue. ...
bfritz's user avatar
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1 vote
2 answers
209 views

Better design for a Call To Action button overlayed on a video

My company hosts marketing videos and we are in the middle of redesigning our Call to Actions that we overlay on top of the video to direct users to our client's booking site. I currently have a ...
Steve's user avatar
  • 435
5 votes
1 answer
714 views

social sharing ui/ux on mobile. actionable text + icons or icons only [duplicate]

We trying to implement decent social sharing module for our app and have 2 question, which are pretty much related: Is it important to have visible text which directly say to user what to do, like ...
Ph0en1x's user avatar
  • 159
1 vote
2 answers
194 views

How to make user fill form, but not call? my goal is user filling out forms [closed]

As my users' goal is filling out forms. What are the things to keep in mind about UX or design influencing, so that users are keen to fill forms rather than calling.
shailesh-digital-marketer's user avatar
1 vote
1 answer
256 views

How to make "call to action" in image listview in android when where is only one element in list?

This is typical listview with big image representing one element in list. Problem is that most test users where didn't event try to click on image (to go to next activity(page)). I tryed to put an ...
Vlado Pandžić's user avatar
1 vote
4 answers
2k views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
Madalina Taina's user avatar
2 votes
3 answers
630 views

Different name for contact page

I'm about to launch a service online and there is something that bothers me a little bit. I have a survey in my contact page that I would want my visitors to take if they feel interested. However, ...
user2755140's user avatar
1 vote
4 answers
211 views

Should users need to re-confirm booking appointments?

Let's say a customer booked an appointment for a class. Then on the day of the class, an SMS will be sent to the customer to remind him of the appointment. At this point, which is the better approach ...
catandmouse's user avatar
  • 4,278
2 votes
3 answers
8k views

Redirect screen and good UX?

Yesterday when buying some cinema tickets I got this kind of redirect screen, which I have seen other times before (specially when trying to reserve seats in a theater): Leaving aside what could be ...
Alvaro's user avatar
  • 16.8k
0 votes
1 answer
73 views

Best way to emphasize the Freemium advantage (content site)

Scenario: A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access ...
Shushi's user avatar
  • 99
2 votes
2 answers
439 views

A good CTA for Augmented Reality function?

I am designing a consumer app for enhancing a museum visit. At the entrance users can use the Augmented Reality functionality to frame the exhibition poster and see a video overlay. How do you design ...
Marco Tatta's user avatar
  • 1,762
0 votes
2 answers
814 views

CTA-button in header-hierarchy to make the CTA more accessible

At the top of our web app, we have a heading followed by a CTA-button. Something like this mockup i just made up: download bmml source – Wireframes created with Balsamiq Mockups Mission: Id ...
Ilias Bennani's user avatar
0 votes
3 answers
240 views

Icon for "submit and close" [closed]

I have a mobile app with a series of task that users accomplish through several screens. User performs an action, taps on the bottom-right icon ">" and goes on with subsequent tasks. On the last ...
Marco Tatta's user avatar
  • 1,762
1 vote
1 answer
126 views

Need effective name of a button which can explain that by clicking it user will be able to perform certain operation

I am designing menu part for the restaurant in which I want to set a button on the top of menu list which will contains 3 operations those are : Manage Images, Edit Menu Content,Delete Menu. Manage ...
Jasmin Javia's user avatar
6 votes
1 answer
1k views

Placement of buttons

I am designing a pop up which will come up after the user has set of a chain of commands. We have a group of 10 items and the first one that can be picked by the client gets processed automatically ...
The O G's user avatar
  • 61
0 votes
1 answer
69 views

Multi-organization app - switching organization context wording?

I have a multi-organizational app and I want to give user's the ability to switch the context (which would load different data) between the various organizations that they are a member of. What's the ...
richard's user avatar
  • 3,234
2 votes
1 answer
197 views

Are those "sign up now!" pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
Bar Akiva's user avatar
  • 381
4 votes
1 answer
1k views

Standard behaviour of dropdown buttons and its styling

I have been reviewing some UI design patterns where the use of dropdown buttons as both a selection and call-to-action has been ambiguous, and I am thinking of how it relates to various design ...
Michael Lai's user avatar
  • 26.8k
13 votes
7 answers
669 views

Should an 'error message' be shown before or after user interaction?

In a web application we have functionality that enables users to reschedule an appointment that they have previously booked, by clicking on a call to action/link on their summary page. However, there ...
Midas's user avatar
  • 6,579
4 votes
2 answers
256 views

How to display actions similar to one another for proper UX

The company I work for have a Search widget which will allow them to search for petrol station sites in the database. A User is able to have a "Saved Search" which will allow them to re-run a detailed ...
Keith's user avatar
  • 334
3 votes
3 answers
343 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...
UXeMpath's user avatar