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Questions tagged [call-to-action]

a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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3answers
81 views

Is it acceptable to have three call-to-action buttons?

I'm working on an application that displays a dialog box. This dialog box prompts users to switch to a new editor. That will be the main call-to-action (CTA). The 2nd CTA will be to retain their ...
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2answers
54 views

Using call-to-action or primary buttons to show status of form completion instead of form UI element

I noticed this while using a form to submit some information that the nature place where you indicate the status of the transaction isn't being used but instead the call-to-action or primary button is ...
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1answer
81 views

Icon on a Call to Action Button - Best results

I'm wondering if there are some icons better than others for the main action button on a homepage's hero banner. In some case it would depend on the context and what the button is requiring the user ...
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1answer
174 views

Is it okay if the primary action after an operation is visible after scrolling

I am designing a web app which contain many different tools this particular tool has two fields one in which user uploads a single file and other where user can upload multiple files. The problem is ...
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2answers
45 views

What's the point of placing calls-to-action above the fold on sales pages?

Since you haven't even presented your product yet, why put the "Subscribe now" or "Buy now" above the fold? Shouldn't it be placed last, after the actual offer?
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3answers
382 views

Fake call-to-action buttons for research

At our company, we carry out 2-week sprints. The product roadmap is set for one quarter in advance. So, when a new feature is later identified as important, we wouldn't have time for it right away. ...
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1answer
95 views

Why on all real estate websites you need to click to show the phone number?

I've noticed that on all real estate websites, any country, in the details page of a property, there's always a button/field that says "show phone number"... and all it takes to see the phone number ...
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2answers
142 views

A stickybar with CTA buttons?

I've started out my first UX project. I would like to know in which cases sellers might want to have a sticky bar with CTA buttons on it (see example below). How can I know that? Should I create a ...
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4answers
702 views

Does it matter if I capitalise my call to action?

I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation! Thanks in advance. Alex
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1answer
114 views

How to reduce ambiguity between the use of 'Remove' and 'Delete'?

This question came up while I was reviewing some UI design concepts. I was thinking about what the difference is between the word 'Remove' and 'Delete' in an application that is used for creating and ...
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3answers
71 views

WE, US, or something else in a navigation menu [closed]

I've seen a lot of "About Us" item in the nav section of almost every comercial site, but wonder what can be used instead. I realize that I can shorten a bit to get something like "US", but recently ...
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2answers
169 views

“More” and “new” CTAs on table rows

I am creating tables in an application that shows the last 5 or so recently modified or created items. I want to be able to show that there are more rows (when there are more rows) but I also want to ...
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2answers
321 views

How to label CTAs in a mobile form?

I am currently working on a mobile flow for sending money (bitcoins to be specific). I have found apps that label their CTA with the action on the upcoming screen, instead of referencing the current ...
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2answers
549 views

How to make effective call to action for blind people?

I’d like to know about techniques and good practices for CTA (call to action) for blind people. Of course I use WAI-ARIA, sr-only and whatever technique I need to make pages accessible, but I wonder ...
7
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3answers
8k views

What is the best practice for “delete” buttons in material design?

A lot of design systems/ style guides define red as the color for "delete"/ "erase"/ uninstall/ error buttons. In material design, I didn't find this specified. So, what is the best practice? I ...
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2answers
708 views

What order should a dialog boxes options appear in? [duplicate]

With dialog boxes, I find that you usually have two options: "Cancel", "disagree", "No, go back" - an option to close the dialog box without performing an action. "Agree", "Yes, I'm sure" - an option ...
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1answer
112 views

CTA Intent - Complete the present task or proceed to future task?

I want to understand the real motive of CTA. Call-to-action, as it abbreviates, is it the action to be performed based on the present context or is it based on the future action that will have to be ...
23
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3answers
3k views

Best way to show an “unactivated” part of an app?

I've got a dashboard that shows both active and unactivated parts of an app (users opt in to a service). Is there any standard for the best way to show an element/section is unactivated? Any way to ...
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3answers
2k views

Multiple actions in a single button/link?

I came across this today while reviewing a mock from a coworker on another project, I told him it was "definitely wrong" but couldn't find any supporting UX guidelines that tackle this exact issue. ...
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2answers
155 views

Better design for a Call To Action button overlayed on a video

My company hosts marketing videos and we are in the middle of redesigning our Call to Actions that we overlay on top of the video to direct users to our client's booking site. I currently have a ...
5
votes
1answer
572 views

social sharing ui/ux on mobile. actionable text + icons or icons only [duplicate]

We trying to implement decent social sharing module for our app and have 2 question, which are pretty much related: Is it important to have visible text which directly say to user what to do, like ...
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2answers
154 views

How to make user fill form, but not call? my goal is user filling out forms [closed]

As my users' goal is filling out forms. What are the things to keep in mind about UX or design influencing, so that users are keen to fill forms rather than calling.
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1answer
236 views

How to make “call to action” in image listview in android when where is only one element in list?

This is typical listview with big image representing one element in list. Problem is that most test users where didn't event try to click on image (to go to next activity(page)). I tryed to put an ...
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4answers
1k views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
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3answers
310 views

Different name for contact page

I'm about to launch a service online and there is something that bothers me a little bit. I have a survey in my contact page that I would want my visitors to take if they feel interested. However, ...
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4answers
180 views

Should users need to re-confirm booking appointments?

Let's say a customer booked an appointment for a class. Then on the day of the class, an SMS will be sent to the customer to remind him of the appointment. At this point, which is the better approach ...
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3answers
3k views

Redirect screen and good UX?

Yesterday when buying some cinema tickets I got this kind of redirect screen, which I have seen other times before (specially when trying to reserve seats in a theater): Leaving aside what could be ...
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1answer
56 views

Best way to emphasize the Freemium advantage (content site)

Scenario: A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access ...
2
votes
2answers
213 views

A good CTA for Augmented Reality function?

I am designing a consumer app for enhancing a museum visit. At the entrance users can use the Augmented Reality functionality to frame the exhibition poster and see a video overlay. How do you design ...
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2answers
357 views

CTA-button in header-hierarchy to make the CTA more accessible

At the top of our web app, we have a heading followed by a CTA-button. Something like this mockup i just made up: download bmml source – Wireframes created with Balsamiq Mockups Mission: Id ...
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3answers
205 views

Icon for “submit and close” [closed]

I have a mobile app with a series of task that users accomplish through several screens. User performs an action, taps on the bottom-right icon ">" and goes on with subsequent tasks. On the last ...
0
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2answers
48 views

I made this button, but I don't know what style of text to apply to it [closed]

I made a button that has a bit of depth, shown here: I'd like to put text on it, but whatever style I try, it doesn't look good on the button. How do I put text on here? What style should I use? Are ...
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1answer
115 views

Need effective name of a button which can explain that by clicking it user will be able to perform certain operation

I am designing menu part for the restaurant in which I want to set a button on the top of menu list which will contains 3 operations those are : Manage Images, Edit Menu Content,Delete Menu. Manage ...
6
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1answer
1k views

Placement of buttons

I am designing a pop up which will come up after the user has set of a chain of commands. We have a group of 10 items and the first one that can be picked by the client gets processed automatically ...
0
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1answer
44 views

Multi-organization app - switching organization context wording?

I have a multi-organizational app and I want to give user's the ability to switch the context (which would load different data) between the various organizations that they are a member of. What's the ...
2
votes
1answer
190 views

Are those “sign up now!” pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
4
votes
1answer
1k views

Standard behaviour of dropdown buttons and its styling

I have been reviewing some UI design patterns where the use of dropdown buttons as both a selection and call-to-action has been ambiguous, and I am thinking of how it relates to various design ...
13
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7answers
403 views

Should an 'error message' be shown before or after user interaction?

In a web application we have functionality that enables users to reschedule an appointment that they have previously booked, by clicking on a call to action/link on their summary page. However, there ...
4
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2answers
246 views

How to display actions similar to one another for proper UX

The company I work for have a Search widget which will allow them to search for petrol station sites in the database. A User is able to have a "Saved Search" which will allow them to re-run a detailed ...
3
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3answers
205 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...
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2answers
794 views

How many CTA's are too many?

I'm working on a find a doctor consumer product where a patient can go online and find a doctor that matches their needs. Each doctor is unique in how a patient can book an appointment with them. ...
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1answer
103 views

case study for CTA text for blog

I have a tech blog , and above the fold there will be a hero layout , with some title and tag lines which are important to the blog. Below these I have a CTA button , that will scroll to the second ...
2
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3answers
300 views

Call to Actions on Navigation Links

The header on a website I've been working on has a few links that have sub-links underneath them. So for example, when you hover over Link 1, a sub navigation menu will appear that shows you Link1-1 ...
3
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1answer
77 views

Call to action to take visitors to the payment page in the header

In the header it is common to display number of items in the cart, with a button that says something like "cart". This button is linked to the start of the payment process. But what call of action ...
5
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3answers
5k views

Wording of an Account Activation Email

Typical scenario, user signs up on a website, and must "confirm the email address" / "activate the account" etc. by clicking on a link in a registration email. Before the email is sent, the user ...
4
votes
1answer
168 views

Can you start your button CTA with “A” or “The?”

The site that I am working on, a design guideline is already set that we don't use radio buttons as a selection tool, but always use buttons for such a choice. For example, "Are you a member of this ...
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2answers
172 views

How to make a call-to-action element for mobile?

I am building a mobile website (lets say for for boutique hotels). There will be a form, where users will be able to enter the hotel name, email address, wanted dates etc... Since I will also have ...
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2answers
2k views

What's better UX design for a Contact Form? Modal Window or Dedicated Page? [duplicate]

I'm wondering what would be a better design in regards to User Experience for a contact form. Currently the contact form on my website is an overlay that pops up that a user can fill out and submit, ...
2
votes
3answers
299 views

Hiding a call to action to get in touch?

I'm designing a site for a service, which's main function is to function as a database. I have had to anonymize some details. The main user journey involves landing on the site (home page), ...
6
votes
4answers
4k views

Left-align or right-align a Call to Action button?

We are creating online presentation, and most of the text on the pages is centred, on the last page we have CTA, the button leads to a different website, that is aligned to the left. I was asked to ...