I have found many sources stating that the
URL structure is important as it helps users understand what the page is about, but so far no data about it. Do you know about any experiments run (A/B testing, surveys, eye tracking tests...) which provide some data as to:
- Percentage of people that actually look at the URLs?
- Of does who do, percentage of people that actually get influenced by it (I'm not talking about people who think the URL might look a bit weird but carry on with their browsing, but for instance those who will immediately leave the page, and if that happens on may pages, just stop visiting a given site...)?
- What are the key qualitative aspects of what people consider to be a "good" URL (is it length, the fact that the key word they have in mind appears early, the fact that