I was reading this article by Avinash Kaushikin which he states that bad KPIs will lead to bad user experiences. A very good article. But it got me thinking about the following question:
When in a site design process would you define the site KPIs?
- When there is a complete solution to set the right (and possible) KPI:s or
- before we have a full picture of the solution (such as when defining the site goals) to frame the solution.