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Questions tagged [analytics]

the analysis of large data sets (such as website visitor behaviour or business process execution) to observe and visualise patterns, with common goals being improvement in user engagement, profitability or user experience

3
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2answers
181 views

Impact on website analytics caused by accessibility issues

An interesting result published on the WebAIM website shows that when it comes to WCAG Conformance for the the top 1,000,000 home pages : 97.8% of home pages had detectable WCAG 2 failures! These ...
2
votes
1answer
50 views

How to identify patterns from users survey comments

I have conducted an online survey where 1500 users participated. They have their opinions and comments about particular problems. I am trying to consolidate all their opinions & pulling out ...
2
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1answer
103 views

Why analytics and dashboards are not mobile oriented?

I was looking at some famous analytics or dashboards like Intercom, Google Analytics or Facebook Analytics and I noticed that none of them are optimized for mobile devices. Are there any practical ...
0
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1answer
123 views

Visitor-recording solutions and sensitive data?

Has anyone had any experience with visitor-recording solutions such as Hotjar or LuckyOrange? Were there any data-capture concerns? I work in the healthcare industry, and the idea of recording users ...
0
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3answers
53 views

Should a bar chart redraw categories in size order or stay fixed position?

I've got a dashboard module that display summary totals across 4 categories. I'm wondering if it's easier to distinguish magnitude by rendering data in size order (descending) or keep fixed category ...
0
votes
1answer
84 views

Best way to structure a table with several columns

I have the following table that needs to be structured in a much more appealing manner - I've been breaking my head into how to structure this better to fit in a desktop screen and also make the ...
1
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1answer
91 views

How do you diagnose low retention?

A client of mine recently reported that they're not satisfied with the retention rate on their web application ( intended to help lawyers with the administration of their firms). This stemmed from ...
3
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3answers
4k views

What is the difference between a dashboard and a report?

The words 'dashboard' and 'report' are used extensively in data visualization applications such as Google Analytics. But what exactly are the defining characteristics of each? And how, precisely, do ...
0
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3answers
163 views

Female only persona

i'm working on building personas at the moment, and was wondering how to choose gender for persona. According to gAnalytics and Facebook we have 70%, and 80% Female. Does this mean we should ignore ...
14
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3answers
910 views

Accessibility: How to track peoples with disabilities on websites?

Is it possible (and How?) to track people with disabilities on websites? I want to know how much people on my website use a screen reader, use plugins for easier reading and surfing on websites, use a ...
0
votes
1answer
63 views

How to measure scroll-able cards?

We are creating a news app, which provides short news. For this, we have used google's material cards which are scroll-able and tabs for categories. Our main concern is how to track these cards ...
0
votes
1answer
66 views

Track Errors in UI [closed]

I was thinking about tracking the errors a user encounters within the UI. The idea is that if I'm notified of such errors, I can start to see trends and correct major issues. Has anyone done this ...
5
votes
1answer
157 views

Lack of ability to delete goals in Google Analytics - is this poor UX?

If you set up goals in Google Analytics there is no method to delete them, although you can deactivate them (i.e. switch them off) instead. This is documented on various sites such as http://www....
-1
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1answer
161 views

What was the rationale behind pinterest changing its “pin it” button to “save”?

I recently noticed that the popular "pin it" button had been renamed to "save". Personally I did not like it as I thought "pin it" was more accurate for the purpose and also was more in sync with the ...
3
votes
1answer
226 views

How to present analytics on website redesign?

I'm currently redesigning a website from scratch which will replace a new one. Considering that the website is not a e-commerce website, but a website that sells a project, the only conversion metric ...
4
votes
2answers
482 views

Do users want to be asked about analytics collection?

We're introducing analytics into our iOS and Android apps for the first time. Is it the done thing to pop something up to make users aware, and allow them to opt out, or are people generally fine with ...
1
vote
1answer
312 views

What are the best ways to show the statistics of Hours? [closed]

I found one of the good option which Google is using "Popular Times" in Google Maps for the store searched. Below is a GIF showing a quick demo: Any other idea or option can you suggest which has a ...
5
votes
2answers
223 views

Analytics for a CRM to view more customer information

I'm integrating my inbound marketing CRM to another web application so that I can get more information from my users. Specifically, this web application allows me to create feedback forms so that I ...
2
votes
2answers
452 views

Is Google Analytics the right tool to measure user engagement across web and mobile?

I got a request from the UX team to put in Google Analytics(GA) into our mobile suite of apps to track different user engagement metrics. The reasoning is that GA is already being used on the web side ...
3
votes
3answers
397 views

How to best understand users' emotions?

A company I'm working for offers widgets for measuring users' emotional reactions to web content (mainly articles). We found that 5 reaction choices was the optimal amount, and currently we offer ...
4
votes
5answers
135 views

ethics - Should a Mac app ask the user permission for gathering data about their hardware?

I am programming and designing a Mac OS X system monitoring app. In order to improve the functionality of the app, it will collect this data and send it to my web backend: Type of device OS version ...
20
votes
7answers
3k views

How to determine the oldest browser version to support before you have users

I'm working on a brand new website and trying to figure out how to decide the oldest version of IE to support since I have absolutely no user information to look at. Most of the answers I come across ...
1
vote
3answers
131 views

How often to review analytics for a client?

I'm trying to write up a UX project plan for a client and I have included a web analytic review in there. My thought is that it would be sufficient to review their web analytics once a month to make ...
3
votes
3answers
738 views

Is there a heatmap solution that works behind a login redirect?

I've been looking for a heatmap to collect analytics on user clicks and behavior; however, I haven't found one that reliably works behind a login redirect. Surely something exists. I've tried: ...
2
votes
2answers
115 views

What are some of the user research methods conducted for an analytics based product?

I am currently put in a project of designing an analytics product. I was wondering what are the best methods to conduct user research in this area. More Information : The target market is CEOs, CMOs, ...
2
votes
1answer
95 views

Can't find or don't need

It is very often that we find ourselves analyzing metrics and coming to the same cross-roads, do we remove this feature because it's not needed or do we change the way it's presented because it's not ...
12
votes
11answers
4k views

Real life example how use Google Analytics to improve UX

I'm currently working as a visual designer for a small startup and because we are really small we don't have money to hire UX expert, so I'm trying to do UX as well. We are measuring many kinds of ...
0
votes
2answers
196 views

what do users expect to find on a “contact us” page?

My contact us page has a 90% hard bounce rate. What do users expect to find on the contact us page? I would like to reduce the bounce rate and engage the visitors more.
6
votes
2answers
282 views

What is the term to describe the percentage of users that don't proceed from one page to another?

What is the term used to describe the percentage of users that don't continue in a flow? For example, if only 50% of users go from the login screen to the profile screen, what do you call that?
2
votes
2answers
407 views

Best practices to document user flow for your portfolio

As a UX contractor, much of my work is under non disclosure agreements. In order to document and present user flows in my portfolio, what's the best way to show examples without risking confidential ...
1
vote
1answer
143 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
4
votes
3answers
250 views

What is better: A general dashboard area or one area for each context?

I´m working on the UX area of a company that works with a web application suite related with BPM, ECM, PFMEA, and a lot of other "letters". Now we are wornking on the integration, the analysis of the ...
1
vote
1answer
396 views

How do you measure performance/success of web based applications?

When I find/read articles about analytics and especially setting KPIs, they're always about websites & web shops. As I'm now more into web based (business) applications including mobile versions (...
0
votes
1answer
163 views

When in a design process would you define KPIs

I was reading this article by Avinash Kaushikin which he states that bad KPIs will lead to bad user experiences. A very good article. But it got me thinking about the following question: When in a ...
4
votes
2answers
373 views

Heuristic Evaluation: only for problems?

I am currently preparing myself to conduct a heuristic evaluation of a web application. I am choosing the main tasks to analyse and I already set up which heuristics I want to follow: Nielsen's 10 ...
1
vote
2answers
158 views

How to utilize analytics for mobile consideration

The company I work for has about 15% of their users/prospective members coming from a Mobile non/desktop device. Though that is not a high number, it is still a decent number. The data is collected ...
5
votes
4answers
408 views

Is a short stay on Web Page always bad?

There are a lot of articles discussing the fact that users tend to leave a web page in a very short time. Anything from 10 to 30 seconds is what you can expect from a user - and that is generally bad. ...
3
votes
3answers
3k views

Can web analytic tools track user's behavior across tabs?

I'm curious about logging user actions across multiple tabs; is a user's actions across multiple tabs within a browser trackable? So from user's point of view is there an additional element of privacy ...
16
votes
3answers
845 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
2
votes
3answers
279 views

Clicktracking tools [closed]

Does anybody have any recommendations for affordable clicktracking tools. An initial search brought me to crazyegg, but I am curious if there are tools out there, that dont cost me a lot of money, but ...
2
votes
3answers
193 views

Improving UX based on inaccurate stats

I've installed Google Analytics in our company's web applications. The problem is the application use legacy code (frames), so the stats we receive aren't very accurate. My question is, as a UX ...
3
votes
4answers
582 views

Assessing a value of a page in Google Analytics (GA)

I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit ...