Questions tagged [analytics]

the analysis of large data sets (such as website visitor behaviour or business process execution) to observe and visualise patterns, with common goals being improvement in user engagement, profitability or user experience

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1answer
51 views

Mouseflow Heatmaps: number of clicks seems too low [closed]

Im using Mouseflow to show heatmaps of click behaviour on our site. I think this is not first account / project where I see that in a specific time range number of clicks that Mouseflow shows is ...
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42 views

Teasing Dashboard reports. Use dummy data or empty reports?

I’m currently designing a dashboard that relies on having a connection to Google Analytics. For the users that aren’t connected to GA, what would be best to show for them? We want to have a strong CTA ...
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71 views

How to design a chart that has an x-axis with a fixed range that is longer than the selected range?

I'm designing a web-based analytics dashboard that contains a chart in which the x-axis represents the days of a campaign, and it always shows 31 days. However, the duration of a campaign varies; it ...
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99 views

'And' Filter visualization

I am designing dashboard, and have a filters panel on the side. What is the best way to reflect the user that the filtering is an 'AND' combination and not an 'OR' combination?
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1answer
70 views

UX Benchmarking: How much detail should be collected from a user within an enterprise product?

There's a lot of value collecting benchmark data about a user's experience over time. The problem that we are running into is how much information should we ask from our user to help us make informed ...
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0answers
26 views

Good usability analytics tool for native apps?

I am looking for a good usability analytics tool to use on ios, android and web apps - one that does not concentrate on ad metrics and revenue, ideally with heatmapping, in-app metrics, funneling, ...
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2answers
205 views

Impact on website analytics caused by accessibility issues

An interesting result published on the WebAIM website shows that when it comes to WCAG Conformance for the the top 1,000,000 home pages : 97.8% of home pages had detectable WCAG 2 failures! These ...
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2answers
87 views

How to identify patterns from users survey comments

I have conducted an online survey where 1500 users participated. They have their opinions and comments about particular problems. I am trying to consolidate all their opinions & pulling out ...
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1answer
122 views

Why analytics and dashboards are not mobile oriented?

I was looking at some famous analytics or dashboards like Intercom, Google Analytics or Facebook Analytics and I noticed that none of them are optimized for mobile devices. Are there any practical ...
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1answer
173 views

Visitor-recording solutions and sensitive data?

Has anyone had any experience with visitor-recording solutions such as Hotjar or LuckyOrange? Were there any data-capture concerns? I work in the healthcare industry, and the idea of recording users ...
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3answers
62 views

Should a bar chart redraw categories in size order or stay fixed position?

I've got a dashboard module that display summary totals across 4 categories. I'm wondering if it's easier to distinguish magnitude by rendering data in size order (descending) or keep fixed category ...
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1answer
93 views

Best way to structure a table with several columns

I have the following table that needs to be structured in a much more appealing manner - I've been breaking my head into how to structure this better to fit in a desktop screen and also make the ...
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1answer
120 views

How do you diagnose low retention?

A client of mine recently reported that they're not satisfied with the retention rate on their web application ( intended to help lawyers with the administration of their firms). This stemmed from ...
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3answers
9k views

What is the difference between a dashboard and a report?

The words 'dashboard' and 'report' are used extensively in data visualization applications such as Google Analytics. But what exactly are the defining characteristics of each? And how, precisely, do ...
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3answers
164 views

Female only persona

i'm working on building personas at the moment, and was wondering how to choose gender for persona. According to gAnalytics and Facebook we have 70%, and 80% Female. Does this mean we should ignore ...
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3answers
1k views

Accessibility: How to track peoples with disabilities on websites?

Is it possible (and How?) to track people with disabilities on websites? I want to know how much people on my website use a screen reader, use plugins for easier reading and surfing on websites, use a ...
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1answer
63 views

How to measure scroll-able cards?

We are creating a news app, which provides short news. For this, we have used google's material cards which are scroll-able and tabs for categories. Our main concern is how to track these cards ...
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1answer
67 views

Track Errors in UI [closed]

I was thinking about tracking the errors a user encounters within the UI. The idea is that if I'm notified of such errors, I can start to see trends and correct major issues. Has anyone done this ...
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1answer
222 views

Lack of ability to delete goals in Google Analytics - is this poor UX?

If you set up goals in Google Analytics there is no method to delete them, although you can deactivate them (i.e. switch them off) instead. This is documented on various sites such as http://www....
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1answer
173 views

What was the rationale behind pinterest changing its “pin it” button to “save”?

I recently noticed that the popular "pin it" button had been renamed to "save". Personally I did not like it as I thought "pin it" was more accurate for the purpose and also was more in sync with the ...
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1answer
240 views

How to present analytics on website redesign?

I'm currently redesigning a website from scratch which will replace a new one. Considering that the website is not a e-commerce website, but a website that sells a project, the only conversion metric ...
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2answers
564 views

Do users want to be asked about analytics collection?

We're introducing analytics into our iOS and Android apps for the first time. Is it the done thing to pop something up to make users aware, and allow them to opt out, or are people generally fine with ...
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1answer
351 views

What are the best ways to show the statistics of Hours? [closed]

I found one of the good option which Google is using "Popular Times" in Google Maps for the store searched. Below is a GIF showing a quick demo: Any other idea or option can you suggest which has a ...
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2answers
252 views

Analytics for a CRM to view more customer information

I'm integrating my inbound marketing CRM to another web application so that I can get more information from my users. Specifically, this web application allows me to create feedback forms so that I ...
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2answers
457 views

Is Google Analytics the right tool to measure user engagement across web and mobile?

I got a request from the UX team to put in Google Analytics(GA) into our mobile suite of apps to track different user engagement metrics. The reasoning is that GA is already being used on the web side ...
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3answers
485 views

How to best understand users' emotions?

A company I'm working for offers widgets for measuring users' emotional reactions to web content (mainly articles). We found that 5 reaction choices was the optimal amount, and currently we offer ...
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5answers
137 views

ethics - Should a Mac app ask the user permission for gathering data about their hardware?

I am programming and designing a Mac OS X system monitoring app. In order to improve the functionality of the app, it will collect this data and send it to my web backend: Type of device OS version ...
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7answers
4k views

How to determine the oldest browser version to support before you have users

I'm working on a brand new website and trying to figure out how to decide the oldest version of IE to support since I have absolutely no user information to look at. Most of the answers I come across ...
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3answers
139 views

How often to review analytics for a client?

I'm trying to write up a UX project plan for a client and I have included a web analytic review in there. My thought is that it would be sufficient to review their web analytics once a month to make ...
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3answers
941 views

Is there a heatmap solution that works behind a login redirect?

I've been looking for a heatmap to collect analytics on user clicks and behavior; however, I haven't found one that reliably works behind a login redirect. Surely something exists. I've tried: ...
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2answers
123 views

What are some of the user research methods conducted for an analytics based product?

I am currently put in a project of designing an analytics product. I was wondering what are the best methods to conduct user research in this area. More Information : The target market is CEOs, CMOs, ...
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1answer
96 views

Can't find or don't need

It is very often that we find ourselves analyzing metrics and coming to the same cross-roads, do we remove this feature because it's not needed or do we change the way it's presented because it's not ...
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11answers
4k views

Real life example how use Google Analytics to improve UX

I'm currently working as a visual designer for a small startup and because we are really small we don't have money to hire UX expert, so I'm trying to do UX as well. We are measuring many kinds of ...
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2answers
201 views

what do users expect to find on a “contact us” page?

My contact us page has a 90% hard bounce rate. What do users expect to find on the contact us page? I would like to reduce the bounce rate and engage the visitors more.
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2answers
284 views

What is the term to describe the percentage of users that don't proceed from one page to another?

What is the term used to describe the percentage of users that don't continue in a flow? For example, if only 50% of users go from the login screen to the profile screen, what do you call that?
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2answers
435 views

Best practices to document user flow for your portfolio

As a UX contractor, much of my work is under non disclosure agreements. In order to document and present user flows in my portfolio, what's the best way to show examples without risking confidential ...
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1answer
146 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
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3answers
254 views

What is better: A general dashboard area or one area for each context?

I´m working on the UX area of a company that works with a web application suite related with BPM, ECM, PFMEA, and a lot of other "letters". Now we are wornking on the integration, the analysis of the ...
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1answer
404 views

How do you measure performance/success of web based applications?

When I find/read articles about analytics and especially setting KPIs, they're always about websites & web shops. As I'm now more into web based (business) applications including mobile versions (...
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1answer
165 views

When in a design process would you define KPIs

I was reading this article by Avinash Kaushikin which he states that bad KPIs will lead to bad user experiences. A very good article. But it got me thinking about the following question: When in a ...
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2answers
381 views

Heuristic Evaluation: only for problems?

I am currently preparing myself to conduct a heuristic evaluation of a web application. I am choosing the main tasks to analyse and I already set up which heuristics I want to follow: Nielsen's 10 ...
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2answers
159 views

How to utilize analytics for mobile consideration

The company I work for has about 15% of their users/prospective members coming from a Mobile non/desktop device. Though that is not a high number, it is still a decent number. The data is collected ...
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4answers
411 views

Is a short stay on Web Page always bad?

There are a lot of articles discussing the fact that users tend to leave a web page in a very short time. Anything from 10 to 30 seconds is what you can expect from a user - and that is generally bad. ...
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3answers
3k views

Can web analytic tools track user's behavior across tabs?

I'm curious about logging user actions across multiple tabs; is a user's actions across multiple tabs within a browser trackable? So from user's point of view is there an additional element of privacy ...
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3answers
892 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
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3answers
281 views

Clicktracking tools [closed]

Does anybody have any recommendations for affordable clicktracking tools. An initial search brought me to crazyegg, but I am curious if there are tools out there, that dont cost me a lot of money, but ...
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3answers
193 views

Improving UX based on inaccurate stats

I've installed Google Analytics in our company's web applications. The problem is the application use legacy code (frames), so the stats we receive aren't very accurate. My question is, as a UX ...
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4answers
599 views

Assessing a value of a page in Google Analytics (GA)

I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit ...