I notice that a vast majority of apps nowadays prioritise login with Facebook, Google, or other platforms for Sign Up. Usually you see a button with Facebook, one with Google, and the last option is sign up with email.

Are there any statistics showing what users preferences are? I would assume that most people would sign up with Google or Facebook and it is also my preference but I would like to know if there are any reports on this.



I think what you're referring to is called Single Sign-On or SSO for short. There are multiple options including Facebook, Google, LinkedIn, and Twitter.

I searched and couldn't find any recent reports about SSO but there is one that was published in 2015: http://learn.addshoppers.com/2015/#

Here's another good resource on what SSO is and advantages/disadvanges: https://searchsecurity.techtarget.com/definition/single-sign-on

  • Thank you for the link. I found this: How many people choose to use social login versus traditional login? The average is 20% and ranges from 5% to 40% I am curious to see the 2020 numbers. – Cristian Negraia Apr 28 '20 at 7:47

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