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I would like to know if it is necessary to show breadcrumbs while users have converted action on the application form, and the reason.

i.e. wework detail page has breadcrumbs

wework application page has no breadcrumbs

I would like to know why it is necessary on the detail page and why it is unnecessary on the application form.

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2 Answers 2

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Your funnel process should be as simple as possible and removed from any distractions as possible (e.g. Header, Footer, etc). Your sole interest is getting the use through the funnel, so showing breadcrumbs + a potential stepper for multi-step funnel forms will be confusing. The more irrelevant components you show, the more crowded and page will be and the more chances for the user to get distracted and abandon the funnel.

In terms of dedicated multi-step form pages vs within the PDP page, it depends on your product, the purchase funnel, how involved the form is and the interfaces your users are accustomed with.

It's not uncommon to see booking processes for spaces or rooms to follow an e-commerce pattern of having the form within in PDP. Most likely it's for the user to reference some product details while booking.

It's also not uncommon to see more involved multistep processes having dedicated funnels. These include account creations, booking complex appointments and or forms used to personalized experiences.

The decision will depend on your product and the purchase funnel if your customer. Perhaps your form is simple and the user benefits from referring to the product details. Or perhaps your form is multi-step and requires more concentration.

Let me know if this helps.

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If your form consists of one page and is fairly simple (<3-5 fields, like a contact form), you could.

If you're talking about a funnel or process, then you should preferably not show a breadcrumb. Most websites opt for a dedicated 'environment' where you guide users through a process/form/application. It requires attention of the user. You want users to complete the application form, not be distracted by any links. It's usually better to opt to minimalize any links, whether those are coming from the navigation, footer, breadcrumb or anything else. Show only links or buttons with purpose, so you avoid people leaving halfway through filling out the form. You should show a stepper though, if you're going for multiple pages.

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