Lately, I've been seeing a trend of using lower-case letters over capital letters.

Outlook

Hello, matthew

Smart Water

In the above screenshot, there are many examples of simple sentence structure being ignored and lower case letters being used in place of upper-case structure.

that's, but, it's.

Is this now a thing? Should my company follow the same strategy to appear more fun and creative? I'm running a company where you can win sweepstakes. I want the environment to be fun and stimulate them to enter the contests.

Lately, I've been seeing a trend of using lower-case letters over capital letters.

Outlook

Hello, matthew

Smart Water

In the above picture, there are many examples of simple sentence structure being ignored and lower case letters being used in place of upper-case structure.

that's, but, it's.

Is this now a thing? Should my company follow the same strategy to appear more fun and creative? I'm running a company where you can win sweepstakes. I want the environment to be fun and stimulate them to enter the contests.