My desire is to create products that answer the emotional and physical needs of the customer. Using extensive research on those needs, I emphasize my work on the user experience. I like to understand the product for its many layers and details and to channel that knowledge into smart and simple solutions in order to answer the user’s needs.

I have a Master’s degree in Design Management (M.des), from Bezalel Academy of Arts and Design, Jerusalem. I studied Industrial Design for my Bachelor’s degree (B.des) at Holon Institute of Technology (H.I.T), which I have graduated with honors.